Thanks to Sarah Keenihan for this post
Science is renowned for being factual, emotionless and objective.
So how on earth can we convince non-scientists that it’s also beautiful, revealing and intimately connected with life?
By creating stories.
On Friday June 3, ASC South Australia was delighted to host the event Storytelling in Science Communication: a day at the beach.
With a full house in attendance, we explored the role of storytelling in science communication, and considered the importance of culture, character, structure, mood, narrative, emotion, vulnerability, voice, crisis and resolution in attracting and enthralling audiences as we write, draw, talk and perform science.
We also discussed how digital tools can be used to support storytelling in science communication, including the creation of well-structured written content, the use of bespoke and meaningful images, putting audience at the forefront of communication design and thinking, the importance of multi-faceted production (audio, visual and textual content) and using social media effectively to attract and sustain audience interest.
A number of links and tools were mentioned throughout the day: here is a reference list to remind attendees and share ideas with others who weren’t able to be there.
- Via Kristin Alford: artist Urthboy and article Using narratives and storytelling to communicate science with non-expert audiences
- Using ‘And But Therefore‘ to construct stories: Houston We Have a Narrative by Randy Olson
- Via Katrina McLachlan:
High sea battles ain’t no pleasure cruise
This is personal
Symbolia: where comic books and storytelling meet
- Podcasts that apply storytelling techniques:
Science: Radio Lab, ScienceVs
History: The Memory Palace
Others: Serial, StartUp, The Lapse, Conversations
Other useful links:
- Storify: record of event tweets captured under #scistoryASC
- ASC South Australia on Facebook
- Join Australian Science Communicators
- SA Writers Centre website
- Marine Discovery Centre website
- Heaps Good Productions
- Karl Telfer on LinkedIn
A very big thanks to all our attendees for this event. It was great fun to put together and we hope you found it useful and inspiring!