The country’s leading scientific computing organisation needs a good website, and we didn’t have one. Just think what message it sends, for a supposedly technically skilled and forward thinking organisation to have a bland and semi-functional website. Websites show us off to the world, home bases from which we can share our messages, branding and news. This was the starting point for the National Computational Infrastructure’s website redesign project. Did it work? I guess you’ll have to visit nci.org.au and see for yourself. When you get back, here’s what I did and why I think it worked out well. Hopefully this also gives you something to learn from.
The scope is the easiest and hardest thing to pin down. You know what it feels like, what you think it is, everyone gets it, but do they really? A clear scope comes from understanding the purpose of your website in detail. Who is it for? What do you want people to get from it? What do people come to it for? What is a redesign supposed to fix, improve or address? If you don’t answer these questions, and make sure everyone understands those answers, at some point there’ll be a problem. It’ll become hard to either make decisions, or to make good decisions. A clear scope gives you guidance and clarity around what you’re actually doing. You will come back to it every day of the project, so take the time to figure it out!
This is your website, and it’s going to be the face of your organisation for the coming years. So what do you want? Anything is possible – you have to decide what makes sense. Interactive infographics? Advanced maps? Animated icons? A specific standard of security or accessibility? You can have all these things and more, and some of them will be more important than others. Try and understand exactly what you need and want to see in your new website, and bring that with you as you go through the process.
Anyone who’s ever worked in any organisation knows that it’s important to have the boss on your side. Your Executive is almost certainly going to have strong opinions about certain aspects of the website, so it’s important to make sure that they know why you are doing this in the first place, and how you’re going to make sure it will come out well. A first step might be showing them this piece to prove that you’ve gotten the advice of an expert! There will be moments when a Director or Manager will jump in with a strongly worded bit of advice or opinion. If they understand how the website is coming together and what its ultimate purpose is, that advice will probably be more helpful and relevant than the stray thoughts otherwise thrown your way.
Pick contractors carefully
When you’ve done all your planning, there’s still the website to build. That’s where contractors come in. Unless you’ve got a web design team in-house, this will mean getting quotes, looking at portfolios and deciding who is a good fit in terms of cost, timelines, previous work and whether they understand the kind of result you are after. There’s a lot of solutions out there: from the slick build-your-own templates of Squarespace and WordPress to the bespoke, custom-designed sites of your local artisanal design firms. Depending on what you need, these options could all work for you. They will be a big part of whether your website turns out the way you want, so pick carefully.
Whichever way you go about it, no matter how large or small the scope, keep in mind the purpose of your website. What is it supposed to achieve? Use that as your guide and you’re off to a good start already.
This piece has been adapted from a presentation I gave at the Australian Science Communicators Conference in Melbourne on the 12th of February 2020. For the slides from that presentation, and other thoughts about science writing, websites, languages, and more, visit my personal website at ahuttnerkoros.wordpress.com or follow me on Twitter at @ATHuttnerKoros.