Science Communication Workshops Nov-Dec, 2010

SCIENCE COMMUNICATION WORKSHOPS

UWA’s Science Communication Program and Teresa Belcher of Science Communications are offering a new range of workshops for scientists and communicators to learn and practice skills that will enable you to effectively communicate research.

Communicating your research: the basics

Monday 15 November, 9:00am – 12:00pm Understand the relationships between science, the media and the public. Learn to pin-point and target the key messages of your research, and be comfortable explaining your work to different audiences, avoiding jargon, acronyms and technical terms. Practice communicating your message to different stakeholders including other scientists, policy makers, the media and the public. $330 per person (GST inclusive)

Presentation skills for postgraduate students Wednesday 17 November 9:00 – 12:00 Friday 19 November 9:00 – 12:00 Monday 22 November 9:00 – 12:00 This workshop of three half days will focus on the key elements of successful presentations and will be conducted via mini-lectures, discussion and activities. Be prepared to contribute your thoughts and participate in practical exercises. You will gain skills in identifying what key messages you want to convey, understanding how to design your presentations to target your audience and developing and delivering engaging talks. You are provided tuition, are videoed and receive individual feedback. $495 per person (GST inclusive)

Using social media for public engagement and communication of your science Friday 19 November, 9:00am – 12:00pm, Computer Lab Confused about how social media can really help you to communicate your research? This workshop will provide an introduction to Twitter, Facebook and LinkedIn, demonstrating how they can benefit you in your work environment. Learn about tweeting, hashtags and ‘following’ people. Appreciate the use of groups, fan pages and social networking in expanding your network and spreading news of your research. $330 per person (GST inclusive)

Writing winning press releases Friday 26 November, 9.00am – 12.00pm What makes a good news story and how do you attract the attention of a journalist? Learn how to structure and write a winning press release that has all the key information required to tell your story. Understand the time frames the media works to and how to distribute your release effectively. $330 per person (GST inclusive)*

Media Skills – Getting your message across in interviews Friday 3 December, 9:00am – 3:00pm You will learn how to prepare yourself for radio and TV interviews, be interviewed on your topic by an experienced broadcast journalist, receive extensive feedback from a broadcast journalist and use the feedback in a second workshop interview. Lunch is also included. $495 per person (GST inclusive)* **There is a discount price ($660, GST inclusive) for enrolling in both Writing winning press releases and Media Skills – Getting your message across in interviews workshops.

Turning your research into success stories Friday 10 December, 9.00am – 12.00pm As a researcher you’re often required to write about your work whether it be in a proposal to secure more funding, a contribution to an annual report or describing your work to the public. Step away from the traditional scientific way of writing about your research. Learn how to write a success story about your research following a formula that will ensure success. $330 per person (GST inclusive)

Registration for the workshops can be down by completing the enrolment form found online at: http://communicatingscience.org/

All workshops will be held in the Centre for Learning Technology in the ground floor of the Physics building at UWA Crawley campus.

Visitors can park free on the dates of these workshops in the yellow student parking zones.

Morning tea is provided.

If you have queries regarding these workshops, contact

Nancy Longnecker 08 6488 3926 nancy.longnecker@uwa.edu.au http://communicatingscience.org OR

Teresa Belcher 0488 594 324 teresa@sciencecommunications.co.uk www.sciencecommunications.eu

SCIENCE COMMUNICATION WORKSHOPS

UWA’s Science Communication Program and Teresa Belcher of Science Communications are offering a new range of workshops for scientists to learn and practice skills that will enable you to effectively communicate your research.

Communicating your research: the basics

Monday 15 November, 9:00am – 12:00pm Understand the relationships between science, the media and the public. Learn to pin-point and target the key messages of your research, and be comfortable explaining your work to different audiences, avoiding jargon, acronyms and technical terms. Practice communicating your message to different stakeholders including other scientists, policy makers, the media and the public. $330 per person (GST inclusive)

Presentation skills for postgraduate students Wednesday 17 November 9:00 – 12:00 Friday 19 November 9:00 – 12:00 Monday 22 November 9:00 – 12:00 This workshop of three half days will focus on the key elements of successful presentations and will be conducted via mini-lectures, discussion and activities. Be prepared to contribute your thoughts and participate in practical exercises. You will gain skills in identifying what key messages you want to convey, understanding how to design your presentations to target your audience and developing and delivering engaging talks. You are provided tuition, are videoed and receive individual feedback. $495 per person (GST inclusive) Using social media for public engagement and communication of your science Friday 19 November, 9:00am – 12:00pm, Computer Lab Confused about how social media can really help you to communicate your research? This workshop will provide an introduction to Twitter, Facebook and LinkedIn, demonstrating how they can benefit you in your work environment. Learn about tweeting, hashtags and ‘following’ people. Appreciate the use of groups, fan pages and social networking in expanding your network and spreading news of your research. $330 per person (GST inclusive)

Writing winning press releases Friday 26 November, 9.00am – 12.00pm What makes a good news story and how do you attract the attention of a journalist? Learn how to structure and write a winning press release that has all the key information required to tell your story. Understand the time frames the media works to and how to distribute your release effectively. $330 per person (GST inclusive)*

Media Skills – Getting your message across in interviews TBA, 9:00am – 3:00pm You will learn how to prepare yourself for radio and TV interviews, be interviewed on your topic by an experienced broadcast journalist, receive extensive feedback from a broadcast journalist and use the feedback in a second workshop interview. Lunch is also included. $495 per person (GST inclusive)* **There is a discount price ($660, GST inclusive) for enrolling in both Writing winning press releases and Media Skills – Getting your message across in interviews workshops.

Turning your research into success stories Friday 10 December, 9.00am – 12.00pm As a researcher you’re often required to write about your work whether it be in a proposal to secure more funding, a contribution to an annual report or describing your work to the public. Step away from the traditional scientific way of writing about your research. Learn how to write a success story about your research following a formula that will ensure success. $330 per person (GST inclusive)

Registration for the workshops can be down by completing the enrolment form found online at: http://communicatingscience.org/

All workshops will be held in the Centre for Learning Technology in the ground floor of the Physics building at UWA Crawley campus.

Visitors can park free on the dates of these workshops in the yellow student parking zones.

Morning tea is provided.

If you have queries regarding these workshops, contact Nancy Longnecker | 08 6488 3926 | nancy.longnecker@uwa.edu.au | http://communicatingscience.org/ Teresa Belcher | 0488 594 324 | teresa@sciencecommunications.co.uk | www.sciencecommunications.eu/

Teresa Belcher – Managing Director Science Communications Ltd Email: teresa@sciencecommunications.co.uk Website: www.sciencecommunications.eu

Communicating your research…

Europe: Silbury Court, 420 Silbury Boulevard, Milton Keynes MK9 2AF, UK Tel (UK): +44 (0)845 805 0309

Australia: PO Box 200, Bull Creek WA 6149 Australia Tel (Australia): +61 (0)8 6364 0903 Mobile: +61 (0)488 594324

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