Clean Energy Future: Using market research to inform strategy (ACT event)

27 June 2012
6:00 pmto8:00 pm

Join the Australian Science Communicators Canberra Branch and CSIRO Discovery for a session with Trish Johnston from the Department of Climate Change and Energy Efficiency.

Trish was part of the team that carried out extensive market research to inform the communication and advertising strategy around climate change and the Clean Energy Future campaigns. Hear about what her team did, how the research informed the communication strategy, how things have played out, and the communication challenges and opportunities ahead.

This event is for communicators wanting to know what it’s like to be working with one of the most complicated and politically-charged topics of our time.

Date: Wednesday 27 June.
Time: 6pm for a 6:30 start (will finish about 7:30pm).
Venue: CSIRO Discovery, Black Mountain (map and parking directions here).
Catering: Nibbles and drinks provided.
Cost: Free for members. Non-members gold coin contribution.
RSVPs required by 25 June: http://ascact20121.eventbrite.com.
Enquiries to: asccanberra at gmail.com or 0413 883 414.

Trish’s bio:

Trish Johnston is the acting Director of the Campaigns and Engagement Team at the  Department of Climate Change and Energy Efficiency. Trish is a communications specialist with almost 20 years experience in developing, implementing and evaluating Australian Government communications campaigns. Trish started her career with the Department of Health working on social marketing campaigns on issues as diverse as childhood immunisation and recruiting doctors to rural areas. Trish spent several years as a senior communications advisor at the Department of Prime Minister and Cabinet where she provided advice to the Government and government departments on best practice approaches to communications. Trish has led workshops on the use of market research in Government campaigns and how to write effective communication strategies. In her current role, Trish leads the team responsible for the recent Clean Energy Future advertising campaign. The team is now working on a range of other related community outreach initiatives. Trish has an abiding interest in what makes people tick and how effective communication and social marketing interventions can lead to meaningful change.

ALSO ** coming soon ** events calendar for rest of the year!!

ASC Canberra Committee: http://www.asc.asn.au/state-and-national/act/
Join us on Facebook: https://www.facebook.com/#!/ASC.Canberra

ACT Event: New media: what do audiences want and how can communicators add value?

29 November 2011
6:00 pmto9:00 pm

Join the Australian Science Communicators and CSIRO Discovery for this event discussing the changing face of communication with four dynamic new (and social) media experts.

From Twitter to Facebook to YouTube to Government 2.0, this event will be an interactive session covering successes, failures, insights and trends in new media. Learn why it’s critical that communication professionals understand new media opportunities and pitfalls and explore what the future holds.

Our panel features:

  • CHRIS CASSELLA: Managing Director of ScienceAlert
  • DEREK MULLER: filmmaker, educator and founder of video blog Veritasium
  • WILL GRANT: from ANU and social media researcher
  • CRAIG THOMLER: government 2.0 advocate

Following our thought-provoking panel discussion we will run the ACT branch AGM (see below)

When: Tuesday 29 November

Time: 6pm start with drinks & nibbles

Where: CSIRO Discovery Optus lecture theatre, Clunies Ross St, Black Mountain, ACT (map and parking info)

Cost: free. Evening also features a lucky door prize for an ASC member attending the AGM.

RSVP and enquiries: asccanberra AT gmail.com. Check out ACT ASC on Facebook and feel free to ask questions to our panel here!

More on our panel

CHRIS CASSELLA

Chris Cassella

Chris Cassella, Managing Director of ScienceAlert Pty Ltd, is an ex-Microsoft programmer and failed neuroscientist. He partnered with Julian Cribb in 2007 to revamp the ScienceAlert website for his Master of Science Communication degree at the Australian National Centre for the Public Awareness of Science. He is a strong proponent of Facebook as a platform to ‘inspire and engage’ the world with science.

ScienceAlert reaches over a million people a month between its website and Facebook page. With over a half a million fans, ScienceAlert is the most popular science news site on Facebook and has more fans than news icons like The Wall St Journal, TIME magazine, The UK Financial Times, The Washington Post and The Huffington Post.

Web: www.sciencealert.com.au, www.facebook.com/sciencealert, Twitter: @sciencealert

DEREK MULLER

Derek Muller

Derek Muller is an Australia-born, Canadian-raised filmmaker and educator. He completed his PhD at the University of Sydney on how to design multimedia to teach physics. Putting this research to use, he created the science video blog Veritasium at the beginning of 2011. He has made over 70 short films which together have been watched millions of times. Derek also lectures at UTS, teaches at Matrix Education, and presents for Catalyst on the ABC.

Twitter: @veritasium, Facebook.com/veritasium, Youtube.com/veritasium, Veritasium.com, veritasium@gmail.com, reddit.com/user/veritasium

WILL GRANT

Will Grant

Will Grant is a lecturer and researcher at the Australian National Centre for the Public Awareness of Science. His research and writing has focused on the intersection between science, society and politics, and how this intersection is changing with new social technologies.

Twitter: @willozap, http://cpas.anu.edu.au/person/dr-will-grant

 

CRAIG THOMLER

Craig Thomler

Government 2.0 Advocate with over 15 years experience in early-stage companies, Craig joined the public service in 2006, focusing on improving public governance through strategic use of digital technologies. Recognised internationally as a leader in the field, Craig speaks regularly on Government 2.0 strategy and practice and blogs at http://egovau.blogspot.com.

Twitter: @eGovAU, @craigthomler

The ASC Canberra AGM – please attend, we need a quorum to proceed!

Are you a proactive member wanting to be part of shaping ASC? All positions on the committee are genuinely open. The committee’s main responsibilities are organising networking and professional development events for ASC members in Canberra and supporting and shaping the national activities.

AGENDA
1. Confirmation of members attending, apologies, proxies.
2. Confirmation of the Minutes of the previous Annual General Meeting
3. Tabling of treasurer and president reports
4. Nominations sought for office bearers (those in bold mandatory). Where more than one nomination, vote by members in secret ballot (nominees leave the room).

  • President
  • Vice-President
  • National liaison position (this position can be held as a dual-role by President, Treasurer or Committee member)
  • Treasurer
  • Secretary
  • Rest of committee (Brains Trust)

5. Any other business
6. Close meeting

Please register your interest in being a committee member by emailing ‘asccanberra AT gmail.com’ before the meeting.

If you cannot attend the meeting, please send a proxy vote via email as we need a quorum (20% of current member numbers or 20 members, whichever is less).

Being on the committee is a great way to build your professional network, get event management experience and learn new skills. And the committee has been known, of course, to enjoy catching up often for breakfast or over a beer.

More information about the ASC Canberra Committee can be found at: www.asc.asn.au/state-and-national/act/

ASC ACT event: Evaluating science communication programs w/shop – 26 July

26 July 2011
3:00 pmto5:00 pm

Evaluating Science Communication Programs

a workshop with Larraine J Larri
Director and Principal Consultant
Renshaw-Hitchen and Associates

When: 3-5pm Tuesday 26th July
Where: Industry link room, CSIRO Discovery Centre, Black Mountain, ACT

This is a hands-on, two-hour workshop in program evaluation specially designed for Science Communicators.

In this workshop, Larraine draws on her many years experience as an evaluator and educationist to give you an insight into evaluation theory and practice. She does this with examples from her projects relevant to Science Communicators. These have included working with Questacon Outreach, CSIRO Education and the Australian Sustainable Schools Initiative. As Larraine says, ‘… it’s hard to make evaluation fun’, but with her action learning approach, you’ll have an experience that is practical and engaging. Come prepared to work on your own program area to develop a draft evaluation plan. You will also receive a workbook which includes detailed notes.

By the end of the session you will have a basic understanding of:

  • What program evaluation is and its relationship to research.
  • The different types of program evaluation and when you would use them: Design, Process, Impact, and Economic Evaluations.
  • Typical steps in planning, implementing and reporting an evaluation, including: engaging and working with consultants; scoping the terms of reference for an evaluation; identifying the key evaluation questions.
  • Typical tools used in evaluations such as: Program Logic; Data Matrix; qualitative and quantitative data collection strategies; Appreciative Enquiry; Most Significant Change; Participatory and Empowerment evaluation.
  • How to develop a monitoring and evaluation plan.

Book now* at http://www.ascact1.eventbrite.com
$35 ASC members
$50 non-members
*Limited spaces, prepayment required

For more info contact: asccanberra@gmail.com

Evaluating Science Communication Programs

a workshop with Larraine J Larri

Director and Principal Consultant
Renshaw-Hitchen and Associates

When: 3-5pm Tuesday 26th July
Where: Industry link room, CSIRO Discovery Centre, Black Mountain, ACT

This is a hands-on, two-hour workshop in program evaluation specially designed for Science Communicators.

In this workshop, Larraine draws on her many years experience as an evaluator and educationist to give you an insight into evaluation theory and practice. She does this with examples from her projects relevant to Science Communicators. These have included working with Questacon Outreach, CSIRO Education and the Australian Sustainable Schools Initiative. As Larraine says, ‘… it’s hard to make evaluation fun’, but with her action learning approach, you’ll have an experience that is practical and engaging. Come prepared to work on your own program area to develop a draft evaluation plan. You will also receive a workbook which includes detailed notes.

By the end of the session you will have a basic understanding of:

What program evaluation is and its relationship to research.
The different types of program evaluation and when you would use them: Design, Process, Impact, and Economic Evaluations.
Typical steps in planning, implementing and reporting an evaluation, including: engaging and working with consultants; scoping the terms of reference for an evaluation; identifying the key evaluation questions.
Typical tools used in evaluations such as: Program Logic; Data Matrix; qualitative and quantitative data collection strategies; Appreciative Enquiry; Most Significant Change; Participatory and Empowerment evaluation.
How to develop a monitoring and evaluation plan.

Book now* at www.ascact1.eventbrite.com
$35 ASC members
$50 non-members
*Limited spaces, prepayment required

Event organiser: Nicole McAlester, for more info contact: u3047826@uni.canberra.edu.au

ASC Canberra Committee
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Join ASC: http://www.asc.asn.au/join/

Event post on ASC website: http://www.asc.asn.au/2010/11/event-innovate-agm/

The world is facing numerous challenges and dwindling natural resources but it’s far from ‘doom and gloom’. Join ASC Canberra to hear James Bradfield Moody talk about the emerging new wave of innovation.

Co-author of *The Sixth Wave*, he says that we are about to embark upon the next wave of innovation. In this wave a spectacular boom in technology and powerful new markets will drive a shift away from resource dependence to a new way of life: resource efficiency. Waste will be a source of opportunity and nature a source of inspiration.

What roles do science communicators play in this?

*When: *Wed 24 Nov 2010 *Time:* 6.00pm for 6:15pm start *Where: *CSIRO Discovery Clunies Ross St, New Acton, Canberra.

Evening also features:

– drinks and nibbles – a raffle for ASC members **win *The Sixth Wave* – quick ASC Canberra Annual General Meeting to elect 2011 committee (details below).

Free public event. Donations taken for drinks and nibbles.

RSVP and enquiries: asccanberra@gmail.com, 0413 883 414 James Bradfield Moody’s profile: www.csiro.au/people/James.Moody More about *The Sixth Wave*: www.publish.csiro.au/pid/6688.htm

* *

*The ASC Canberra AGM*

We’d love to have more people involved in the local committee. The committee’s main responsibilities are organising networking and professional development events for ASC members in Canberra and supporting and shaping the national activities.

The bare minimum positions we must elect are: 1. President 2. Treasurer 3. Brains Trust (the rest of the committee)

Please register your interest in being a committee member with Claire Harris (claireharris.oz@gmail.com) before the meeting if possible.

Being on the committee is a great way to build your professional network and get event management experience. And we like to enjoy ourselves, catching up often for breakfast or in the evening over a beer.

More information about the ASC Canberra Committee can be found at: www.asc.asn.au/state-and-national/act/

_______________________________________________ ASC-list mailing list list@asc.asn.au http://www.asc.asn.au/index.php?option=com_content&task=view&id=97&Itemid=115

Event: ‘Innovate and communicate’ + Canberra AGM

24 November 2010
6:00 pmto8:00 pm

The world is facing numerous challenges and dwindling natural resources but it’s far from ‘doom and gloom’.

Join ASC Canberra to hear James Bradfield Moody talk about the emerging new wave of innovation.

Co-author of The Sixth Wave, he says that we are about to embark upon the next wave of innovation. In this wave a spectacular boom in technology and powerful new markets will drive a shift away from resource dependence to a new way of life: resource efficiency. Waste will be a source of opportunity and nature a source of inspiration.

What roles do science communicators play in this?
When: Wed 24 Nov 2010
Time: 6.00pm for 6:15pm start
Where: CSIRO Discovery Clunies Ross St, New Acton, Canberra.

Evening also features:

  • drinks and nibbles
  • a raffle for ASC members **win The Sixth Wave
  • quick ASC Canberra Annual General Meeting to elect 2011 committee (details below).

Free public event. Donations taken for drinks and nibbles.

RSVP and enquiries: asccanberra@gmail.com, 0413 883 414
James Bradfield Moody’s profile: www.csiro.au/people/James.Moody
More about The Sixth Wave: www.publish.csiro.au/pid/6688.htm

The ASC Canberra AGM

We’d love to have more people involved in the local committee. The committee’s main responsibilities are organising networking and professional development events for ASC members in Canberra and supporting and shaping the national activities.

The bare minimum positions we must elect are:
1.    President
2.    Treasurer
3.    Brains Trust (the rest of the committee)

Please register your interest in being a committee member with Claire Harris (claireharris.oz@gmail.com) before the meeting if possible.

Being on the committee is a great way to build your professional network and get event management experience. And we like to enjoy ourselves, catching up often for breakfast or in the evening over a beer.

More information about the ASC Canberra Committee can be found at: www.asc.asn.au/state-and-national/act/

The world is facing numerous challenges and dwindling natural resources but it’s far from ‘doom and gloom’.

Join ASC Canberra to hear JThe world is facing numerous challenges and dwindling natural resources but it’s far from ‘doom and gloom’.

Join ASC Canberra to hear James Bradfield Moody talk about the emerging new wave of innovation. Co-author of The Sixth Wave James says the next wave of innovation will be about resources: natural resources, human resources and information. What role do science communicators play in this?

Evening also features:
•  a raffle for ASC members **win The Sixth Wave
•  (super-fast) ASC Canberra Annual General Meeting to vote in the new committee (details next page)

ames Bradfield Moody talk about the emerging new wave of innovation. Co-author of The Sixth Wave James says the next wave of innovation will be about resources: natural resources, human resources and information. What role do science communicators play in this?

Evening also features:

a raffle for ASC members **win The Sixth Wave

(super-fast) ASC Canberra Annual General Meeting to vote in the new committee (details next page)

ACT event – ‘The Clever Country’ (a play by Bruce Hoogendoorn)

This play (The Clever Country) may interest ASC members. It’s on from 6-16 October, but a group of ASC members will be attending on Tuesday 12 October at 730 – meet us under the stairs in the foyer before the show.

The Clever Country is a ‘cynical satire’ at the Street Theatre about the challenges of encouraging students to study science (and keep them away from fashion design). Purchase tickets from the Street (6247 1223 or www.thestreet.org.au).

ASC Canberra: http://www.asc.asn.au/section/branches/act/ (you can set up an RSS feed) Facebook fan page: http://www.facebook.com/pages/Australian-Science-Communicators-Canberra/223325102225

Great big science gig – Canberra 12 Aug @ The Front

Join the Great Big Science Gig crew during National Science Week for inspiring, unconventional science, presented cabaret-style.

They are back in Canberra this year and playing a gig…

@ The Front Gallery and Café 12 August at 8pm.

Great Big Science Gig have fallen in love with spuds, celebrated crocodile immunity, taken on the world’s energy crisis and searched for the island of stability, and they’re not done yet. This year they meet angry ants, have a close look at brains and much more. Join us at the Front Gallery and Cafe for a night of rocking science the way nature probably didn’t intend.

If you’d like to read more about GBSG and see where they’re doing other gigs around the country, go to www.csiro.au/greatbigsciencegig or www.myspace.com/greatbigsciencegig

Cheers ASC Canberra _______________________________________________ ASC-list mailing list list@asc.asn.au http://www.asc.asn.au/index.php?option=com_content&task=view&id=97&Itemid=115

Pies @ the pub for Pi Day – Canberra event, 22 July

Join ASC members for pies at the pub and maths games and entertainment for Pi Day…

*Where: *King O’Malleys, 131 City Walk, Canberra City

*When: *6:30pm, Thurs 22 July

*What: *social evening, pie & pint/softdrink deal $15

*Cost: *free to attend

*RSVP/more info:* by Tues 20th to asccanberra@gmail.com, so we know numbers to get appropriate table/room size.

Join crazy Jamos and David as they introduce you to cool things about Pi, have a go at creating a Pi joke, or just come for a chat and a beer. Everyone welcome, members, friends!

What is Pi day? Wikipedia will tell you http://en.wikipedia.org/wiki/Pi_Day Thanks to King O’Malleys www.kingomalleys.com.au

_______________________________________________ ASC-list mailing list list@asc.asn.au http://www.asc.asn.au/index.php?option=com_content&task=view&id=97&Itemid=115

Pies at the pub for Pi Day

22 July 2010
6:30 pmto9:30 pm
6:30 pmto9:30 pm
6:30 pmto9:30 pm

Join ASC members for pies at the pub and maths games and entertainment for Pi Day…

Where: King O’Malleys, 131 City Walk, Canberra City

When: 6:30pm, Thurs 22 July

What: social evening, pie & pint/softdrink deal $15

Cost: free to attend

RSVP/more info: by Tues 20th to ‘asccanberra[at]gmail.com’, so we know numbers to get appropriate table/room size.

Join crazy Jamos and David as they introduce you to cool things about Pi, have a go at creating a Pi joke, or just come for a chat and a beer. Everyone welcome, members, friends!

What is Pi day? Wikipedia will tell you.

Thanks to King O’Malleys www.kingomalleys.com.au

Translating science into action

1 July 2010
5:30 pmto7:30 pm
5:30 pmto7:30 pm

Science is a discipline that can make a major difference to society, but scientific results often need some help to be translated into actions.

This joint event considers the different disciplines that help convert science content into actions in the community:

  • Extension officers are educating farmers about scientific research that can improve their crop yields and farming practices
  • Interpretation experts are informing the community about scientific research that helps study and protect natural resources
  • Science communicators are promoting scientific research that is making a difference to our health, society and economy.

Join representatives of these three disciplines to discuss the different challenges and techniques involved, and the similarities and differences between them.

A panel of experts representing the Australian Science Communicators, the Australasia-Pacific Extension Network and Interpretation Australia will provide an overview of their disciplines, and will discuss how they would tackle a hypothetical situation in the community.

Date: Thursday 1 July from 5.30 pm to 7.30 pm

Venue: CSIRO Discovery, Black Mountain site, Clunies Ross St, Acton

Price: $5 for APEN/IA/ASC members, $10 for non-members, including refreshments

RSVP (for catering): ASCcanberra@gmail.com

More about our panel:

  • Jesse Shore, Science Communicator and President of Australian Science Communicators
  • Emalyn Loudon, Manager of Technology Transfer & Adoption at Australian Pork Limited (APL) and representing the Australasia-Pacific Extension Network
  • Rosemary Hollow, Assistant Director – NSW/ACT Team, Australian Government Land and Coasts and representing Interpretation Australia