National Science Week (NSWk) – August 13-21

Author: Jesse Shore

National Science Week (NSWk) is 13-21 August, and with related events scheduled either side of that nine day week it becomes a three or four week ‘week’. Many of the activities during this time are organised and/or delivered by ASC members. We are a diverse bunch and our many-sided involvement in NSWk mirrors this. It is likely that the more successful NSWk becomes, the more work, and hopefully employment, there is for science communicators.

I have a special mention about ASC member involvement in NSWk activity in South Australia. The ASC SA branch committee works closely with the SA NSWk coordinating committee (and I expect other ASC branches have representatives on their local NSWk committees). The branch is helping organise the launch of NSWk in SA. In conjunction with that event, they are announcing their two awards: the Unsung Hero of South Australian Science and Unsung Hero of South Australian Science Communication.

ASC SA is following that up with a book launch of Dinosaurs in Australia, a CSIRO publication, and is holding this notable and timely NSWk event in association with RiAus.

Last year around 1.4 million Australians attended NSWk events. Individual ASC members and our branches are doing their bit to increase this number as well as raise the quality of Australians’ engagement in science.

And given the efforts of full-time science communicators, I expect we will contribute to the three or four week ‘week’ extending into an even more horologically incorrect time period.

See http://www.scienceweek.gov.au/Pages/index.aspx for a list of NSWk events, and http://www.scienceweek.gov.au/National/Pages/default.aspx to learn more about NSWk and its future dates.

Jesse Shore

National President

 

ASC management committees – old and new heads

Managing the ASC through the National Council and Executive requires the input of diverse voices and levels of experience. A few years ago the ASC wisely decided to add the position of Past-President to the management committees. This is a vital way to keep a person with key corporate knowledge involved in our decision making. Some other roles on the committees are filled by members have offered their services and insights over a number of years. They have worked well with those who have joined the committees more recently. The balance of experience brings benefits to our discussions.

In another article in this issue of Scope I mention that Phil Dooley has resigned from our national committees to take a posting overseas. He is taking with him several years of experience at the branch level and two years at national level.

I know that some other members will be making this their last year of long and distinguished service on national committees. The Executive will seek to fill current and expected upcoming vacancies and I encourage members to consider involvement at the national level. It is advisable that you have participated on a branch or national committee previously. You may have an opportunity to assist a member of the Executive to learn the ropes of their role before going solo.

I’ll send out more news about roles on national committees soon.

Jesse Shore

National President

Young Tall Poppy Science Award Campaign and the ASC

I am pleased to announce that the ASC has signed a Letter of Agreement (LoA) with the Australian Institute of Policy and Science (AIPS).

AIPS runs the nationwide Young Tall Poppy Science Awards. Selection criteria for these awards include outstanding research / academic achievement as well as excellence in communication and community engagement to promote an understanding of science. For more information about these awards visit http://www.aips.net.au/tall-poppies/tall-poppy-campaign/.

The winners of these awards participate in education and community outreach programs. The ASC has been looking for ways to involve the award winners in our branch events and national conference. The LoA will help this to happen as it states that a Tall Poppy’s participation in an ASC event will count towards their obligation to particulate in at least two outreach activities in the year following their award.

I will encourage ASC branches to develop events involving the Tall Poppy winners. Such events could explore the stratagems used by these early career scientists to communicate their work and what tools they seek to improve their skills.

The main points of the LoA follow:

“ASC and AIPS recognise:

  • the need to build connections between scientists and science communicators;
  • the need for professional development for both scientists and science communicators in science communication;
  • the importance of partnerships to further science communication objectives; and
  • the need to reward and celebrate science communication excellence.

ASC and AIPS agree that:

  • A Tall Poppy forum or other joint event will be held annually where possible in each State and Territory of Australia as a professional development initiative for ASC members and for the young scientists involved;
  • The Tall Poppy Campaign will liaise with relevant State & Territory chapters of ASC to make this happen; and
  • A Tall Poppy’s participation in such an event will count towards their obligation to participate in at least two outreach activities in the year following their Award

In addition, efforts to cross promote our mutual objectives will be made in any such initiatives, and our achievements will be reviewed after one year of operation of this agreement.”

Jesse Shore

National President

What’s happening with Inspiring Australia?

I recently had a useful discussion with key people of the Inspiring Australia (IA) team in Canberra. IA is moving in several directions in line with the IA Report and it seems clear that the ASC has many shared interests in this initiative.

One of the main points of discussion was about the upcoming ASC National Conference in February 2012 and potential ways for IA to be involved. We enthusiastically explored several topics covering common ground. I hope we can make some of the suggestions happen as this collaboration would have substantial mutual benefit.

As foreshadowed in the IA Report, the Department of Innovation, Industry, Science and Research (DIISR) plans to organise discussions and a review of the science prizes it supports. I will collate and forward to the IA team the comments many of you contributed to our ASC-list discussion about science prizes.

To find out which expert working groups IA has underway, check out the Inspiring Australia newsletter. The July issue came out last week. If you want to subscribe send an email to inspiring.australia@innovation.gov.au.

For further information about the newsletter and IA call (02) 6270 2868 or view www.innovation.gov.au/InspiringAustralia.

Jesse Shore

National President

ASC VIC – Novel sci-comm activities targeting adults

When: Tuesday 2 August, 6.30pm – 8.30pm

Place: Ian Potter Room, Graduate House, University of Melbourne, 220 Leicester Street, Carlton VIC 3053

Free for ASC Members, $10 non-members.

The Victorian re-science team ( www.re-science.org.au ) has been piloting novel events in unusual venues and everyday environments which target adult audiences. Whether it is scientists presenting at the local fruit ‘n’ veg market or a drama & science performance at Melbourne Anglican Cathedral these ideas are novel experiments in science communication.

This ASC Victoria event will be an opportunity to hear some of the recent lessons learnt by the re-science team. We expect the session will provoke and support discussion of how to better build and sustain sci-comm activities for Victorian adults.

**Please RSVP to vic_president at asc.asn.au so we can
plan catering appropriately. **

Food provided (please include any dietary requirements in your RSVP).

Bar available (very reasonable pricing).

Car parking available on Leicester Street (free after 6.30pm).

Look forward to seeing you there. Several further ASC Vic events on the way.

Ian Muchamore
ASC Victoria President

Phil Dooley – JETstar

Phil Dooley, co-vice president of the ASC, former chair of the NSW branch committee and all-around great person, is leaving us and Australia. He is heading for a life in Oxford where he will be in a science communication position at the Joint European Torus (JET) – Europe’s largest Fusion Device.

Phil injected much energy into the NSW branch over several years and has been a science communication force for good as a member of the National Council and Executive. I’m confident that all ASC members who know Phil will join me in wishing him all the best for his new job in the old world. And we trust that his leap from the Physics department at Sydney University to JET is more than a break-even step (a weak fusion joke).

Phil will be leaving in the latter part of August, giving you time to inundate him with neutrons and other niceties for his journey.

Jesse Shore

National President

Great communication tips from the BSA Conference

Reports and Presentations from the British Science Association’s Science Communication Conference 2011 are now available to download. See what was discussed, the issues raised, suggested solutions and read great case studies of innovative public engagement projects.
_____

“You can now download the final 2011 Science Communication Conference report packed with all the case studies, break-out discussions and learning points from the two days.” Amy Lothian, Science in Society Officer, British Science Association

Go to BSA Link

Provided by Susan Kirk (QLD Web Editor)

Liquid Learning’s Forum Rescheduled

Author: Kali Madden

ASC is supporting Liquid Learning’s second annual National Science Communication Officers’ Forum

It has been rescheduled to 22-24 November 2011 in Sydney, Citigate Central. Read more

The event in brief:

Essential Tools and Approaches for Developing Communication Strategies within Scientific and Technical Research Environments

Explore:
• Applying Innovative Strategies for Dealing with the Media
• Negotiating the Science Communication Spectrum for Better Results
• Maintaining Scientific Integrity
• Communicating Complex Information with Creativity

Click here to view the brochure: http://bit.ly/iqt4B.

ASC members receive a 10% discount off the standard registration fee. For more information, visit Liquid Learning’s website at: www.liquidlearning.com.au or email: marketing@liquidlearning.com.au or telephone: (02) 9437 1311

 

Science communication short course providers

Some time ago I asked people to send me information about the science communication short courses they provided. Since then a number of members have asked me to list the information I received. The list below is only of short courses provided by ASC members or groups with many ASC members. I’ve removed dates of courses as the information was no longer current. You can find a list of tertiary course providers on the website, http://www.asc.asn.au/about/tertiary-programs/, but some of the information is not up to date.

I’m always interested to learn of more science communication professional development opportunities, especially offered by ASC members. The following list is not complete and I am willing to make updates.

By listing these courses does not imply an endorsement by the ASC or me as we have not assessed the programs. It is for information only.

Centre for the Public Awareness of Science (CPAS)

The Centre for the Public Awareness of Science (CPAS) conducts short courses in science communication:

(a)    3-day workshops for scientists at ANU;

(b)    1-2-day workshop for science teachers in Australia and overseas.

Presently, we are looking to formalise another of CPAS’ outreach by converting it into a short-course award.

Would you be interested in particulars about these courses, please let me know.

Dr Sean Perera

Australian National Centre for the Public Awareness of Science

The Australian National University

Canberra, Australia

T: +612 61251073

E: Sean.Perera@anu.edu.au

 

Econnect courses

Econnect has run hundreds of workshops on media, presentation and communication skills for scientists.

Now we are offering a NEW workshop, Planning Science Communication.

Good research deserves a good communication plan, and good communication takes careful planning.

This practical and lively one-day workshop will take participants through a seven-step process of planning a communication campaign.

What do you want to say about the research and why do you want to say it? What is the best method of providing information to the audiences you want to reach?

Designed for science communicators (and scientists!), the workshop program includes case studies, discussion, presentations and planning exercises. By the end of the day, each participant will have an outline communication plan for their project.

“Very practical & useful – we’ll be able to use the material presented in our everyday project work. Very engaging and good level of active participation.” Kelly Bryant, Qld Dept of Environment and Resources Management

Cost per participant is $680+GST (total $748)

ASC Members receive a 10% discount. Group bookings of three or more from the same organisation receive a 10% discount.

To register or get more information, contact Jenni Metcalfe – jenni@econnect.com.au; 0408 551 866, 07 3846 7111

For details on all our science communication skills workshops: www.econnect.com.au/workshops (information on the new Planning Science Communication workshop will be posted next week or email Jenni if you want it now)

 

Writing Clear Science Workshops

www.writingclearscience.com.au

Contact details (email, phone, postal address),

Dr Marina Hurley
Lecturer & Consultant
Writing Clear Science
P.O. Box 2373
Richmond South
Victoria 3121
Australia
0416-097-979
Fax +61 3 94213472

info@writingclearscience.com.au

Name of course

Standard 2 Day workshop

–        Day 1: The Nuts & Bolts of Writing

–        Day 2: Writing Reports and Papers

Additional Modules

–        Writing a Science Report (Undergraduate Level)

–        Editing to Improve Your Writing Skills

–        Writing an Oral Presentation

–        Writing a Grant Proposal

–        Writing a Literature Review

–        Writing a Fact Sheet

–        Writing for Different Audiences

The length of the course,

Standard 2 Day workshop – 2 Days.

Additional Modules – ½ day to 1 day per module.

The skills addressed in the program

–        Understanding the link between critical thinking and effective writing

–        Improve your ability to write accurately, clearly and concisely

–        Improve your editing, proofreading and punctuation skills

–        Improve your sentence and paragraph construction skills

–        Improve your writing efficiency

–        Improve your ability to communicate to your target audience

–        Improve your ability to design documents for diverse audiences

cost to attend course

Open Workshops – Check the website for current pricing.

In-House Workshops – Negotiable based upon location, number of modules offered and number of participants.

Location where the course(s) is offered

Open Workshops – Melbourne, Sydney, Brisbane, Adelaide and Canberra 2-3 times per year.

In-House Workshops – Venue nominated by client.

Name of each presenter with relevant qualifications and experience,

Dr Marina Hurley

Qualifications: Bachelor of Science (BSc), Masters of Science (MSc) and Doctor of Philosophy (PhD). Experience: Research Scientist (Ecology) 1988-2003; Lecturer and Consultant (Science Writing and Communication) 2001-present. Est. Writing Clear Science training consultancy in 2005.

Maximum number of participants per session

Maximum twelve participants

 

SCIENCE COMMUNICATION WORKSHOPS (WA)

 

UWA’s Science Communication Program and Teresa Belcher of Science Communications are offering a new range of workshops for scientists to learn and practice skills that will enable you to effectively communicate your research.

 

Communicating your research: the basics

Understand the relationships between science, the media and the public. Learn to pin-point and target the key messages of your research, and be comfortable explaining your work to different audiences, avoiding jargon, acronyms and technical terms. Practice communicating your message to different stakeholders including other scientists, policy makers, the media and the public.
$330 per person (GST inclusive)

 

Presentation skills for postgraduate students

This workshop of three half days will focus on the key elements of successful presentations and will be conducted via mini-lectures, discussion and activities.  Be prepared to contribute your thoughts and participate in practical exercises. You will gain skills in identifying what key messages you want to convey, understanding how to design your presentations to target your audience and developing and delivering engaging talks. You are provided tuition, are videoed and receive individual feedback.
$495 per person (GST inclusive)

 

Using social media for public engagement and communication of your science

Confused about how social media can really help you to communicate your research? This workshop will provide an introduction to Twitter, Facebook and LinkedIn, demonstrating how they can benefit you in your work environment. Learn about tweeting, hashtags and ‘following’ people. Appreciate the use of groups, fan pages and social networking in expanding your network and spreading news of your research.
$330 per person (GST inclusive)

 

Writing winning press releases

What makes a good news story and how do you attract the attention of a journalist? Learn how to structure and write a winning press release that has all the key information required to tell your story. Understand the time frames the media works to and how to distribute your release effectively.
$330 per person (GST inclusive)*

 

Media Skills – Getting your message across in interviews

You will learn how to prepare yourself for radio and TV interviews, be interviewed on your topic by an experienced broadcast journalist, receive extensive feedback from a broadcast journalist and use the feedback in a second workshop interview. Lunch is also included.
$495 per person (GST inclusive)*

**There is a discount price ($660, GST inclusive) for enrolling in both Writing winning press releases and Media Skills – Getting your message across in interviews workshops.

 

Turning your research into success stories

As a researcher you’re often required to write about your work whether it be in a proposal to secure more funding, a contribution to an annual report or describing your work to the public. Step away from the traditional scientific way of writing about your research. Learn how to write a success story about your research following a formula that will ensure success.
$330 per person (GST inclusive)

 

Registration for the workshops can be down by completing the enrolment form found online at: http://communicatingscience.org/

 

All workshops will be held in the Centre for Learning Technology in the ground floor of the Physics building at UWA Crawley campus.

Visitors can park free on the dates of these workshops in the yellow student parking zones.

Morning tea is provided.

If you have queries regarding these workshops, contact Nancy Longnecker | 08 6488 3926 | nancy.longnecker@uwa.edu.au | http://communicatingscience.org/
Teresa Belcher | 0488 594 324 | teresa@sciencecommunications.co.uk | www.sciencecommunications.eu/

Teresa Belcher – Managing Director

Science Communications Ltd

Email: teresa@sciencecommunications.co.uk

Website: www.sciencecommunications.eu

Communicating your research…

Europe:

Silbury Court, 420 Silbury Boulevard, Milton Keynes MK9 2AF, UK

Tel (UK): +44 (0)845 805 0309

Australia:

PO Box 200, Bull Creek WA 6149 Australia

Tel (Australia): +61 (0)8 6364 0903

Mobile: +61 (0)488 594324

 

Media training courses

Our media training course is designed for scientists and anyone who needs to communicate complex and technical ideas via the media.

It will help you improve your chances of being accurately reported, and you will learn what to expect when the media covers a story.

Three working journalists will come in over the course of the day and you will conduct practice interviews for TV, radio and newspaper. The workshop structure is licensed from our friends at Econnect Communication.

Please feel free to forward this onto any colleagues who you believe may be interested.

The courses run from 9.30am to 5pm, and cost $740 + GST per person which includes coffee, morning and afternoon tea and lunch.

More details below and at www.scienceinpublic.com/training.

Courses provided in Melbourne, Sydney, Canberra

Media and communication training for scientists

We run a one-day training course to help you present your work via the media to the public and your stakeholders. We focus on helping you present science—even complex and technical material—in a way that attracts attention and helps journalists cover your story accurately. The workshop structure is licensed from our friends at Econnect Communication.

Over the course of the day you will learn the communication skills needed to refine and present your story to maximise your chances of getting your message across.

We bring in three working journalists to talk about how news is put together in TV, radio and newspapers, and what they need to help them cover a story.

Getting your message out in a timely, interesting and appropriate fashion is half the battle in getting good media coverage—and we cover all of those aspects.

Our course differs from the adversarial approach taken by many other media training courses. Journalists who have helped out in the past include Gerard Scholten from Channel Ten, Bridie Smith from The Age, and Donna Demaio from 3AW news.

We will work with you to extract the essence of your story, and to shape your story to suit the intended media and your other audiences.

You will experience a typical interaction with the journalists—a TV interview, a radio interview and pitching your story to a print journalist. Many people find this the hardest, but most rewarding part of the day. You will get your TV and radio interviews to download and keep after the course.

Previous participants tell us that after the course they feel more prepared for media interviews, and less afraid of the whole process. They also see the benefit of the training for presenting to and writing for stakeholders, customers and the public.

We take no more than 12 people in each course, so all participants experience one-to-one interactions with each journalist.

You will learn:

how to get your message out as accurately as possible

how to write and organise a good media release

what makes a good story on TV or radio or in print

what to expect when the media covers a story

how to control the media agenda

what to do when a journalist knocks on your door or phones you

good interview techniques

how to handle the difficult questions.

To book yourself, or members of your organisation, into one of these courses, please email niall@scienceinpublic.com.au.

For more information please call me on (03) 9398 1416 or email me at niall@scienceinpublic.com.au. There is also a flyer about the course online at www.scienceinpublic.com/training.

 

Jesse Shore

National president

 

Climate change is not related to climate change?

Top scientist says extreme weather not linked to global warming. Is this a story taken out of context? A sceptic promoting an agenda? An anti carbon tax initiative? I would be interested to hear how climate change communicators address these types of messages?

http://www.littleurl.net/cd7