About Ian Woolf

Science broadcaster / podcaster/ blogger/ writer, carnivorous plant keeper, physicist and polymath in training - freelancer looking for an income http://www.diffusionradio.com

Interactive Intro to Marketing & The biggest snapshot of science engagement in Australia

Ever wondered why someone else is getting more web hits than you…. or funding…. or press?

Could it have something to do with the way you are marketing your product?

Have you really sat down to think about what your product, your audience, your goal really is?

Here’s your chance to ask an expert!

After graduating with a Master of Business Administration from the University of Technology, Sydney (UTS), Anthony Katsikas went on to become a lecturer at their School of Marketing.
His knowledge comes backed with 20 years of hands on experience, managing several Global Marketing Organisations, with over 7 years at Vice President, General Manager and Director levels.
His roles have focused on understanding customers and their needs in strategic and tactical marketing terms, developing product & market strategies as well as branding and promotional decisions.
If you are interested in getting a peek into the first principles of Marketing and how they might apply to you, come armed with your questions for a thought provoking and interactive delve into Tony’s world.

Where: Glasshouse, Level 2, City of Sydney RSL, 565 George St, Sydney

When: Monday 30th April, 6.30pm onwards
What: Interactive Intro to Marketing, followed by The biggest snapshot of science engagement in Australia!
Please RSVP to: ascnsw@gmail.com / Rebecca – ASC Committee: 0410 635 083

The biggest snapshot of science engagement in Australia!

How are we engaging people with science in in Australia, and how do we do it better? A way to get answers is to create a high definition picture of science engagement activities in the country.

Jesse Shore will explain this new project to gather information about the who, what, where, when, why and how we communicate science. Then you’ll have your say as you become a focus group to answer the biggest question of the project, which is basically:

What are the critical areas where we need to improve the quantity or quality of science engagement in Australia?

It will be a fast paced session peppered with simpler questions to get the pieces of the big one. Your thoughts will contribute to the success of the rest of the project.

The main tool of the snapshot project is a survey questionnaire to be answered by people and organisations involved in science engagement activities. So bring your ideas about who we should promote the survey to.

The ASC is a partner in this project with Jenni Metcalfe from Econnect and Kristin Alford from Bridge8. ASC members and their colleagues can make a major contribution to greater science engagement in Australia. So come to the session and help shape the future of science communication.

NSW Branch AGM and Reel Science Communication by Derek Muller

26 March 2012
6:30 pmto9:30 pm

Derek Muller

It’s that time of year again… time for the annual NSW AGM.

This year we are fortunate enough to hear from the very engaging Derek Muller before getting down to the business end of things.

Derek brings a unique view on the how much the public really know about science. Backed by a PhD in Physics Education Research, high school and university education may be what he does as his ‘day job’, but his speciality is in communicating science via video. His much frequented http://www.Veritasium.com/ is a verit-able treasure trove of accessible bite sized pieces of science yum. With other claims to fame including spots on Catalyst, being the ‘Why Guy’ on Channel 10’s Breakfast show and winning the Cyberscreen Science Film Festival and Science Online 2012, this is something you won’t want to miss!

Come join us at:

The City of Sydney RSL
565 George Street, Sydney

Monday, 26th March – 6.30pm – Derek Muller; 7pm AGM

The night will include a Year in Review talk by our very own National President, Jesse Shore with an update on the recent ASC conference. We will then roll on to the AGC where we will open up for re-allocation, the following committee positions: Chair / Secretary / Treasurer /Other committee members – including web support. Snacks and a drink included for members

RSVP: ASCNSW@gmail.com
Don’t miss out!


The Joy of Chocolate, November 16th 2011 in NSW

16 November 2011
6:30 pmto7:30 pm

Come on a journey to learn about all things chocolate (and, yes, taste the stuff!).

Your guide will be Galit Segev, a qualified chef with a master’s degree in Food Science and Biochemistry and 10 years’ experience in the pharmaceutical industry.

You’ll discover:

* how chocolate gets from the cacao tree to your table, through fermentation, drying and conching
* how dark, milk and white chocolate differ
* the art of tempering chocolate, and why it’s done.

See firsthand the difference between cacao beans and cacao nibs, and taste chocolate from different origins.
Galit’s session was a hit at the Ultimo Science Festival. This is an event no chocoholic should miss!

When: Wednesday 16 November: 6:30-7.30 pm
Where: Clarendon Hotel, 156 Devonshire Street, Surry Hills, NSW (upstairs). Meals will be available from the bar.

Cost: ASC Members $10; Non-members $20

Bookings Essential
Call Rebecca: 0410 635 083, reply via this email: ascnsw@gmail.com


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