About jessicascholle

Jessica is passionate about science and science communication. After completing a Bachelor of Chemistry, in France, she embarked on a Master of Science Communication. She graduated in September 2014 after a six-month internship at the Western Australian Museum, in Perth, where she completed a thesis highlighting the benefits of using mobile applications to convey scientific information. She now works for Scitech as Statewide Science Coordinator.

A brief note from now ex-SCOPE Editor, Jessica Scholle

Time has gone by so quickly.

When I started my role as a Scope co-Editor, preparing the ASC member newsletter bi-monthly with Tara Roberson, I was a young professional in science communication freshly graduated from University.

After completing a Bachelor of Science in Chemistry in the cute French town of Dijon, I decided to combine my passion for science with my love of sharing knowledge and embarked on a Masters of Science Communication. Little did I know that this career choice would send me on a trip to Australia and change my life forever.

What brought me to Perth was a six-month internship at the Western Australian Museum, where I picked up some useful science communication skills, learned to identify many Western Australian animals, discovered the existence of ALF and ate my very first lamington. After that, the plan was to travel for a month or two around Australia and, then, go home and find a job. At least that was the plan: I had a goal and (I thought) I knew how to get there. What I didn’t plan, though, is that I would fall in love and decide to start a new life here in Perth, 15,000 kilometres away from home.

I still had the burning ambition to become a science ambassador and being in a foreign country might add a challenge but wouldn’t stop me. I started to volunteer in several organisations and learned about forensic science and environmental chemistry at ChemCentre, cancer and heart disease at the Harry Perkins Institute of Medical Research and the terrific work being done by young astrophysicists at CAASTRO. But what was most incredible was to witness passionate and talented people make STEM more accessible to the public and raise awareness and interest for scientific issues. It truly was inspiring.

I have been a Scope co-Editor for 2.5 years and, since I started this voluntary role, my career has evolved. For the past year, I’ve had the grand title of Statewide Science Coordinator at Scitech, which is just as awesome as it sounds: I get to travel around the State to present science shows and workshops to primary school children. We learn about the physics behind toys, what happens when we mix a bunch of ingredients together and even what the night sky will look like tonight in our portable planetarium. Most importantly, we ask questions – a lot of questions! Because our goal is to foster the students’ curiosity and spark their interest in learning more about STEM.

Spreading some science love around the Pilbara: 3-week tour in Port Hedland, Newman and Tom Price

When you are a Science Communicator and work with schools, there is nothing more rewarding than children’s drawings

Scitech, ICRAR and Aspire-UWA join forces to bring Astrofest to Kalgoorlie! Here, we are setting up telescopes that allow us to safely observe the Sun

When I am not presenting, you will find me in the office developing new educational programs for schools and the general public (I should rather say: various segmented audiences…). All of this, unfortunately, doesn’t leave a lot of room for voluntary work, which is why I recently decided to hang up my Scope hat and resigned from editing the ASC newsletter.

I’ve had an absolute blast over the past 2.5 years. Editing the ASC newsletter was an invaluable experience, which allowed me to build skills and a network in the science communication community in Australia. 

It is time to say goodbye, but before I leave I would like to say a big thank you to the Australian Science Communicators for giving me this opportunity and helping me grow as a Science Communicator. Thank you to ASC Executive Kali Madden and co-Ed Tara Roberson in particular for their e-presence and unstoppable support.

And of course, welcome to our two new co-Editors!

Communicating science with mobile applications

The advanced connectivity and computing power of Smartphones opens up new possibilities for science communication, and an increasing number of institutions are experimenting with this great potential. That’s the topic of the thesis I published as part of my Masters of Science Communication, in which I look at the potential benefits and limitations of science-related mobile applications. This excerpt summarises the main ideas, and I hope it can be beneficial to some out there.

Use of a mobile app at the Natural History Museum, London. Attribution-ShareAlike 3.0 Unported License

Use of a mobile app at the Natural History Museum, London. Attribution-ShareAlike 3.0 Unported License

Great potential yet to be explored

For science communication professionals who are continuously exploring new strategies for communicating with current and potential audiences, mobile applications open up the possibility for reaching new audiences through a personal device they have chosen and are familiar with. In the case of science museums and science centres, mobile apps also enable the institutions to reach those audiences not only during the museum visit, but before and after also.

“This ability to reach users in conditions and in an environment of their choice opens up new possibilities for the communication of cultural content for life-long learning and edutainment, in addition to the potential for cultural marketing. Additionally, the fact that these users are connected in a wide network offers possibilities not only for one-to-one communication between the cultural organization and the user, but also for social networking and creating communities of users interested in cultural content, incorporating Web 2.0 capabilities.”

(Economou and Meintani, 2011)

Furthermore, in the past few decades we have been observing a paradigm shift in museum learning which is based on an explorative hands-on approach and focuses on the users’ needs rather than the curators’ key message. While traditional museums put visitors into a passive and ‘guest’ position, this new paradigm is about participation and interactivity and puts the users into an active role (Kahr-Højland in Katz, LaBar and Lynch, 2011).

Use of QR codes in Museum. Image in Public Domain

Use of QR codes in Museum. Image in Public Domain

With their advanced computing abilities and connectivity, smartphones are regarded as the key vehicle for customizing and enhancing visitor experience and seem to fit perfectly into this new learning paradigm. However, in reality, museum mobile applications are not as numerous as we may think, and the few that exist do not seem to significantly enhance the museum visit experience (Valtysson, and Ling in Holdgaard Katz, LaBar and Lynch, 2011). The majority of museums apps developed so far have the form of enriched audio-guided tours (with images, video, and sometimes additional texts), and few of them actually support social interaction and participation.

Facilitate accessibility, encourage dialogue

But edutainment mobile applications are not limited to museums, and science-related apps actually abound. A quick search on iTunes with the keyword “science” gives more than 2,000 results. In my thesis I look at a sample of mobile applications created by science museums, science centres, and research institutes, and analyse the means they used to convey science-related content.

A mobile app for plant care.

A mobile app for plant care. Creative Commons Attribution-Share Alike 4.0 International License.

It appears that a good way to embrace this new learning paradigm, and retract from the passive one-way information delivery from institution to user, is to enable the user to contribute to the content (e.g. upload photos), ask questions, provide feedback, and share on social networks. Smartphones are connected devices, so let’s use that feature!

To convey science-related content to a large and diverse audience through a mobile app, there are a few things to keep in mind, such as: don’t forget to offer different levels of reading (e.g. with “in-depth” or “further info” options available), make the content available on different platforms (e.g. develop the app on different OS, upload content on website as well), use a level of language adapted to the audience (avoid jargon and keep technical language to a minimum, in a manner that it is not misleading, but that your audience can understand quickly and easily), increase usability (e.g. provide captions for videos, title the back arrows with the previous page’s name, have an option to change contrast and text size), and it’s a smartphone app so use the smartphones features (e.g. camera, microphone, GPS, connectivity, gyroscope…).

A mobile app is the device, not the message

Smartphones do offer a broad range of possibilities to science communicators and can be fantastic devices to communicate science to different audiences, and some apps are truly brilliant. However a mobile app may not be the most adapted tool for everyone’s communication.