Pathway to Diversity in STEM

The Pathway to Diversity in STEM Review will recommend how the Australian Government can support change so that people can access and feel they belong within STEM education, careers and industries.

On 8 September, the following response to the draft recommendations was submitted. The submission will be publicly viewable on the Government Consultation Hub in time, and is reproduced in full below.


Pathway to Diversity in STEM

Response to the Review Draft Recommendations

The Australian Science Communicators (ASC) commends the Diversity in STEM consultation process and appreciates the opportunity to provide comment at this stage.

This submission emphasises the pivotal role of science communication professionals in delivering and shaping the future aspirations for diversity in STEM, and the impact that increased and formalised support for science communication professionals would have in the sector.

The need for quality science communication

Science communication plays an important role in modern democratic society, forming links between scientific researchers and the wider community. Science communicators facilitate and encourage dialogue between scientists, policymakers, educators and citizens. Equipped to understand the science that affects them in everyday life, people are empowered to make informed decisions about their future.

Effective science communication plays a key role in reducing these barriers to access by ensuring that educational opportunities, research initiatives, and potential collaborations are shared widely and in a way that avoids misconception and bias. Across the profession there is specific expertise in reaching and engaging people who are at high risk of disengaging or with access barriers.

It is the view of the ASC that effective science communication plays a crucial and yet underappreciated role in facilitating the implementation of the recommendations of the Pathway to Diversity in STEM Draft Review. As such, we recommend the final Pathway Recommendations to:

  1. Acknowledge and call for adequate support and resources for professional science communicators within the STEM sector
    1. Many universities, government agencies and research institutions employ some form of marketing, communications or promotion staff, whose role it is to translate complex technical information and communicate it in a way that different audiences and stakeholders can understand. This is called science communication.
    2. However, these science communicators are typically under-resourced and required to be a one-stop-shop for all external communication needs. Often they are required to be a university marketer first and foremost.
    3. The skills and knowledge required to take complex information and share it in ways that are relevant to policy-makers, other institutions, educators, children, and the wider community are not to be taken for granted, and should be recognised as professional skills of science communicators.
    4. In the same way that scientific researchers bring skills and knowledge to their fields of expertise, so do those who communicate science.
    5. With this formalised and acknowledged role, science communicators would be able to contribute more thoroughly to the intent behind the Pathway to Diversity.
  2. Demonstrate the value of diversity of thought, especially among research leaders at government organisations and institutes
    1. We argue point 4b doesn’t go far enough to demonstrate the importance of utilising trained and experienced science communicators. 4b references the media and entertainment industry to work with industry and researchers to celebrate diversity in STEM.
    2. Informal science learning organisations, including museums, zoos, aquaria and science centres play a crucial role in celebrating diversity, as well as science journalists, and media and entertainment professionals.
    3. Representations of scientists and science as showcased in informal science learning organisations are important for visitors to see the range of ways science is done, the people involved, the importance of collaboration and showcasing that there is no singular way of being a scientist.
  3. Address the issue of Early- and Mid-Career Researchers (EMCRs) being dissuaded from participating in community engagement and outreach activities
    1. Scientists and researchers participating in outreach and community engagement activities is an important component of science communication. It allows non-scientists to not only meet with scientists, allowing opportunities for discussions, debates, and common understanding, but creates opportunities for children and young people to meet and see scientists as role models for future career aspirations.
    2. However, many EMCRs are typically dissuaded from participating in outreach activities.
    3. Supervisors, with their mentee’s interest at heart, will often provide counsel that outreach is a ‘waste of time’ as only core research and publications are considered important for career stability and progression.
    4. Those who are disadvantaged in the system are even more likely to be encouraged to ‘focus on their research’, or alternatively, are overwhelmed with requests to be the diverse person at an event.
    5. If ‘allowed’ to participate, EMCRs are typically unpaid for their efforts, or required to conduct outreach in their spare time. Further, few university panels account outreach activities as valuable when considering individuals for promotion.
    6. This trend is harming the opportunities for EMCRs, and especially those with additional barriers to promotion or success, from actively participating in science communication and the goals of the Pathway to Diversity purpose.
    7. In addition, it further reinforces the poor value perception that science communication and that it is not a professional expertise.
  4. Adequately fund the continued development of the evidence base in science communication to address diversity access issues
    1. An ongoing issue with the science communication community is the lack of connection between science communication research and practice. Practitioners often make decisions based on past experience, with little high quality evaluation methodologies or reports available for public consumption.
    2. While there’s broad interest in ‘best practice’, the research sector in science communication is thoroughly under-resourced to be able to provide adequate analysis or recommendations for Australian practice. With the exception of ANU (with Australian Federal investment), very few universities have been able to justify science communication research positions, and those who have science communicators in academic staff positions are often so overwhelmed with undergraduate teaching that they have zero capacity for practice or research.
    3. While research funding is linked to undergraduate or international student numbers, science communication will continue to be undervalued in the university sector.
    4. Best practice science communication needs to be based on findings from high quality research, but there typically isn’t the funding or resources available for collaborations between researchers and practitioners.
    5. We recommend funding to be allocated to science communication research conducted alongside practitioners, to continue to improve best-practice, with clear benefits of increased accessibility.

With these considerations, we support the Pathway and look forward to being key partners in its implementation.

About the Australian Science Communicators

The Australian Science Communicators (ASC) is the peak membership body representing the interests of those who work in, study, teach and have an interest in the field of science communication. The Australian Science Communicators has been bringing science communicators together for 30 years.

Job available – Executive Officer [contractor]

About the role

The Executive Officer has historically been the central hub for all member enquiries and supporter of the National Executive Committee’s projects and initiatives. For the past several years, this is the only paid role at the Australian Science Communicators.

Until recently, the role has been filled by a long-standing employee who has chosen to stand down from the role. This leaves a significant gap in the organisation with many tasks being absorbed by volunteers. We are keen to reduce the number of volunteer hours as a priority.

In the immediate term, we are seeking the support of a temporary contractor who can invoice for their time. As part of our strategic review, it is expected this role will evolve into one or more operational and strategic positions. It is expected the successful contractor will support the design of this.

Key accountabilities

  • Provide executive support to the National Executive Committee
  • Be the key point of contact for all general office and member enquiries and respond to these in a timely manner
  • Use our membership management platform to manage and modify membership information, extract data and reports, raise and edit invoices, and other membership-related tasks
  • Manage online account access, subscriptions and services, and keep information up to date
  • Manage other administration-related and ad-hoc tasks, keep documentation organised and up to date
  • Assist with bookkeeping, invoicing and accounting-related tasks where needed
  • Provide event-related support where needed
  • Other activities as appropriate and requested by the National Executive Committee

We’re looking for someone who:

  • Has excellent communication and customer service skills
  • Can manage their own time and priorities
  • Has flexibility in their schedule to monitor email inboxes at least once every 24-48 hours and allocate enough time to respond to enquiries when needed
  • Can rapidly problem-solve around complex technologies and systems
  • Is familiar with the principles of using a CRM and accounting software such as Xero

This role will be contracted at a weekly rate of $300-450 (ex. GST) pending experience and impact. Including additional load during the conference season, the estimated time requirement is between 6 – 10 hours per week (more initially as you become familiar with our systems). Should more consistent time be required, we will appropriately increase the weekly rate to cover.

Please do not hesitate to get in touch via office @ asc.asn.au if you are interested in discussing the role and your suitability. The role will be filled once a suitable candidate has been found.

About the Australian Science Communicators

The Australian Science Communicators is the peak body for science communication in Australia. Established in 1994, it represents a body of over 200 members with an interest in science communication.

2022 and 2023 has been a period of significant change, which will continue until the national conference, held in June 2024 in Perth. Further strategic review of the organisation, its operations and priorities are currently underway.

The Australian Universities Accord

The Accord Interim Report outlines a vision for the future of Australia’s higher education system. The Report reflects high-quality, thoughtful submissions and extensive engagement with a wide range of stakeholders. It contains five recommendations for priority action and raises issues for further discussion to inform the Review’s Final Report.

The Australian Science Communicators made a submission in reaction to the Accord process, specifically recognising the gap in support for formalised science communication training and professional impact.

The response was submitted on Friday 1 September and is reproduced below in full.


Australian Universities Accord

Response to the Accord Interim Report

The Australian Science Communicators (ASC) commends the Universities Accord consultation process and appreciate the opportunity to provide comment at this stage.

This submission emphasises the pivotal role of science communication professionals in enhancing the impact and public perception of university research, and stresses the need for more ambitious aims for the Universities Accord.

The need for quality science communication

We consider that the need for quality science communication to support and enhance Australia’s higher education system has not been adequately addressed in the Interim Report or the sector more broadly.

Science communicators being limited almost exclusively to the role of ‘science PR’ in many universities thoroughly ignores the obligation on the part of universities to make public research appropriately and accurately accessible to those who fund it, benefit from it, and use it.

The Business Council of Australia’s Seize the Moment report notes that “nine in ten Australians agree that spending on research and development is vital to give us a competitive edge”, and yet many are unaware of the true impact of this R&D investment. This clearly shows the current shortfall in communicating the research effort and its impact.

It is our view that effective science communication plays a crucial and yet underappreciated role in facilitating the implementation of the recommendations of the Australian Government’s Australian Universities Accord Interim Report by:

  1. Providing universities with evidence-based practice in engaging communities, policy-makers and stakeholders
    1. Just as university researchers are valued and respected for their high-quality work and research output, similar emphasis is needed for trained professionals and academics whose expertise is in the translation and transformation of technical details of contemporary research into messages that different stakeholders can access: science communicators.
    2. It is essential that communication professionals are considered at the beginning stages of the research process (e.g. during grant development), so adequate funds can be allocated for their time and expertise, and that funding models incorporate provision for communication activities.
    3. Trained science communicators can assist with reporting to funders, research participants and local communities, strengthening the link between research and society.
  2. Linking research to impact
    1. Science communication links academia and the Australian people, including policymakers, industry stakeholders, and the wider community.
    2. Of note, there is specific expertise developed within the field in how best to engage hard to reach audiences.
    3. Effective science communication is vital to make complex research findings accessible and understandable, enabling stakeholders to grasp the potential implications and applications of research outcomes.
  3. Promoting collaboration
    1. Science communication promotes integration within the tertiary system and collaboration between universities, industry, and government.
    2. Effective communication channels share information about significant research problems and capabilities, helping stakeholders identify mutual interest and collaboration opportunities.
  4. Public engagement
    1. Quality science communication helps universities connect with the public, enhancing research awareness.
    2. This fosters a sense of relevance and opens doors for public support and funding opportunities.
    3. By promoting a better understanding of the importance of research, science communication can also help build trust between universities, government, industry, and the general public.
  5. Facilitating policy implementation
    1. Clear communication strategies are crucial for effective policy implementation and public buy in.
    2. Stakeholders need to grasp how research outcomes integrate into policies to effect the desired shifts in higher education.
    3. Science communication can facilitate this understanding and encourage support for evidence-based policy decisions.
  6. Addressing equity and access
    1. The commitment to access for everyone, as mentioned in the report, requires communication efforts to reach diverse audiences.
    2. Effective science communication can play a role in reducing barriers to access by ensuring that information about educational opportunities, research initiatives, and potential collaborations is shared widely and in a way that is accessible to individuals from various backgrounds and communities.

As such, we implore the Accord vision to acknowledge and build in adequate support and resources for roles such as that of the science communicator professional within the higher education sector, along with the researchers who inform their practice.

The ASC has a specific focus on communication in the sciences. While there are specific challenges faced by ASC members, we expect that our recommendations would readily be applied across other fields including the humanities, arts, economics and business, for example. It is the view of the ASC that the Universities Accords should appropriately acknowledge and include the role of these professionals in any forward-looking vision.

A missed opportunity

Further, the ASC adds our voice to others calling for the Accord process to be more ambitious. We specifically echo the statement from Science & Technology Australia in their April submission and their submission in response to this Interim Report:

“To avert a decline in Australian living standards in the next decade, we must use the Universities Accord to make a ‘once-in-a-generation investment in Australia itself.’ At its heart, the Accord should state a bold ambition to ramp up our national investment in R&D and develop the specialised, STEM-skilled workforce we need to control our future.”

Science Technology Australia

Other bodies have provided submissions on STEM-research, social science and R&D investment shortfalls, and we add our voice to their concerns. In light of the ARC’s recent report highlighting the 331% economic returns to Australia from research investment, failing to recommend a more radical review of university sector funding would be hard to justify.

About the Australian Science Communicators

The Australian Science Communicators (ASC) is the peak membership body representing the interests of those who work in, study, teach and have an interest in the field of science communication. The Australian Science Communicators has been bringing science communicators together for 30 years.

WFSJ International Press Card

As a member-organisation of the World Federation of Science Journalists, the ASC qualifies members to access an international press card via the WFSJ. This card will help freelance and other journalists in gaining access to press conferences and official meetings, especially in countries that do not provide national press cards.

If you wish to apply, please fill in the application form on their website, and inform office@asc.asn.au who will then be able to supply you with an email certifying your membership with the ASC as required in Part III of the application. At present, the committee is not in a position to coordinate bulk applications; members will need to apply by themselves.

More information on how to apply, the form and what proof you need to provide can be found here. Please note that there is a cost associated with getting the card. 

New cards are being issued by WSFJ in September, so we recommend you get your application in before September.

“A damn good investment”

Register on Eventbrite

Wednesday 30 August
5-6pm AEST | 4:30-5:30pm ACST | 3-4pm AWST
Zoom meeting (audio and video participants encouraged)

How do we demonstrate our value as science communicators?

Continuing on from the #ASC2023 Conference, Distinguished Prof. Arnan Mitchell, will be chatting and offering up Q&A with his experience at hiring a science communicator and why it’s ‘a damn good investment’.

This webinar aims to give research leaders and science communicators a case study that shows the value of long-term investment in science communication. 

Arnan will speak about how science communication helped him as a research leader – and Director of a research centre – to establish a track record, build reputation, and ultimately secure grants, like the $72M Centre of Excellence he now leads. 

More details can be found on Eventbrite. Don’t forget to register for the link.

This webinar is available to all members of the public.

Register on Eventbrite

A scientifically engaged Australia

This speech was delivered by Prof. the Hon Kim Carr FAHA FTSE to the Australian Science Communicators at the 2023 national conference at the Shine Dome, Canberra, 16 February 2023


Late last year, the Bureau of Meteorology tried to rebrand itself.  They issued statements insisting that we should now refer to them as ‘The Bureau’, rather than the BOM.  This somewhat bizarre campaign took place in the middle of a flood crisis across eastern Australia.  This odd idea, combined with poor timing, highlighted a particularly stark example of poor communication.  

The BOM – and I shall stubbornly continue to use what remains a widely popular name – is one of the most recognised and valued public science agencies in Australia. This fact only added to the unpopularity of the name campaign. Such a misreading of the popular mood, and a failure to prioritise what really matters, is a prime example of poor communications which can reflect a deeper problem within our public services.  

As Minister Tanya Plibersek pointed out, “with the severe weather we’re experiencing right now, what matters is timely weather information for communities. Lives are at risk. My focus and the focus of the BOM should be on weather, not branding.” In other words, the reputation of the Bureau of Meteorology has everything to do with the quality and value of its service, not the affectionate nickname which Australians have given it with characteristic brevity and a bit of cheek.

Good science communicators should take note of this unfortunate example.  

Our challenge is not to promote fancy branding and sanitised names – our challenge is to build genuine respect, trust and confidence in science: expressed through our scientific institutions, agencies, research and practitioners.

Many of the pressing problems that confront us, as Australians and as global citizens, will require us to make choices about what to do, when and by whom. To do that well, we need information, and we need it presented to us in a clear, concise and meaningful way.

How can we make intelligent and informed decisions if the information, arguments and options are held tightly by a bunch of experts?  How can we understand the depth and breadth of the challenges we face, if scientists are more worried about what their peers will think of them than in providing fearless and courageous advice?

Science communication is about getting the messages out – early, frequently, and in a language an interested but non-expert can access. 

Science communication is not about dumbing things down; rather it is about taking the community along for the journey at a pace they can keep up with.

Over the last decade, we have seen the merchants of doubt cynically argue against expertise. 

We have seen disturbing trends in the public discourse – trends which should be of concern not just to the science community, but to policy makers, innovators and leaders across all sectors of society.  These trends include:

  • An undermining of public confidence in authority generally;
  • Hostility to science: for example in regards to vaccines and climate change science to mention only two,;
  • McCarthyist smears against some researchers and academics, particularly in regard to China; and
  • an undercurrent of resentment directed at universities and other institutions with specialist expertise.

We need to ask ourselves what role science communication can play in restoring trust not just in science and research, but in public institutions more generally.   

We have to consider how science communication can assist in equipping our community for dealing with rapid change.

In the face of acute and seemingly intractable problems, it is all too easy for some people to succumb to pessimism.  

Today I wish to concentrate on science communication as a means of lifting public engagement, of enlightenment and strengthening a sense of wonder about scientific discoveries and ways of looking at the world. 

My simple assumption remains – that good science and research can move people, can influence attitudes and change behaviour.  Back when I launched ‘Inspiring Australia’ at your conference on the 8th February in 2010, I argued that good science can build confidence in democracy.  I stand by that even today.

Reversing the decline in trust in public authorities, in government, in business and in civil society should be a matter of priority for our entire democratic system of government.  

The current government recognises that trust remains the great fault line in modern politics, and that it is why it is so determined to implement its election promises. Politicians know that the ‘trust crisis’ runs deeper than that, with few quick fixes available.

Those of us engaged in scientific pursuits cannot be complacent about how much the work is recognised or valued by the broader community.  Trust in expert knowledge is far less stable than it once was. 

While scientists, researchers and academics still have high levels of authority and credibility, the value of science is not uncontested in the public mind. Think about the ease with which politicians openly acknowledge that scientific advice is no longer the primary determinant of public health responses to ongoing levels of Covid 19 infections. 

In the US, survey results in 2022 by the Pew Research Centre suggested a ten per cent drop in the level of public trust in science and medical scientists from the beginning of the pandemic. In Australia, last year’s 3M survey highlighted a six percent rise in public scepticism about scientific advice.

However, despite this trend, there is still a relatively high level of public support for science. And that gives me confidence that scientists can play an important role in defining what sort of society we aspire to, what sort of society we could be, and in rebuilding economic prosperity and social justice. 

We know that scientists have earned this support through well- grounded research expertise, evidence-based advice and leadership. We know that scientists have a vital role to play in the formulation and implementation of public policy. 

Scientific communicators need a sharper set of tools than ever before. They need to speak and write clearly, so that people from all walks of life can hear and understand the messages, without being patronised or taken for granted. 

This is not just a responsibility to the scientists and institutions we represent, but a civic responsibility to a more democratic, more informed society.

Given the impact of fake news, and the power of social media, it is not surprising that the trust deficit has grown.  This is the evidence of overwhelming survey results both here and abroad.  We have so many examples in recent times of how the power of misinformation and right-wing conspiracies can have frightening and even tragic consequences.  We need look no further than the protests during the height of the pandemic against masks and vaccination, and even more recently, the shocking shootings of police in Wiembilla, Queensland.   

Science communication needs to highlight that science can:

  • provide real world solutions to problems that recognise real world effects and that can work for ordinary people, 
  • enhance society’s ability to build anew, and 
  • offer hope and confidence in the future

To be effective, science communicators need to have an understanding of how public opinion is formed.  And they need to be patient. 

Indeed, a former Chief Scientist, Professor Ian Chubb, once told me that he needed a three-word mantra to match the several of the then Prime Minister. He chose ‘passion, patience, persistence’ as a key to communication and to advice. 

Maybe it’s obvious but let me be clear: there is no point in doing it (or anything of substance) without 

  • passion; 
  • patience;
  • hard work – this is no place for anybody who craves instant gratification;
  • persistence – the work is NOT done by one good speech, press release, briefing or meeting with the Minister.  There is always a need for multiple follow-ups to keep the matter in front of busy people. 

Communicators need to understand the scientific method, to be agile, politically aware and credible.  

There needs to be a blending of scientific knowledge with a deep understanding that science works within the morés of the community:  the social licence to operate; and an acceptance that the social sciences and humanities have a role.  

These are not new problems. In 2010, the Labor Government was trying to address the very same problems when we announced the new national  science communications strategy, “Inspiring Australia”.  

Yes, the problems may now be more acute, but they are not new.  

It is the government’s role to create the climate in which science can prosper.

So, there is value in examining the original objectives of the Inspiring Australia program.  

It is important to note that in 2010 ‘Inspiring Australia’ was just one part of a much bigger science and research agenda for the 21st century, which we called ‘Powering Ahead, next steps for implementing a science and research vision for Australia’.

 The 2010 program was part of an integrated policy response.  It sought to address not just science communication, but research workforce development, research infrastructure, and international science and research collaborations.  

The position put within Government in 2010 was that 

  • Science and research investment paid economic, social and environmental dividends.  
  • attracting young people to science was critical
  • science helped improve productivity and helped new jobs and industries
  • science could help build public debate about intractable problems, and
  • science could aid constructive and mutually beneficial international engagement.

By supporting the Prime Minister’s Science Prizes, the longevity of the program was enhanced. Other elements of the program also assisted. Questacon gave Australia a national Science Communications Hub that helped extend the CSIRO, the ABC and the Chief Scientist’s scientific activities.  Commonwealth leadership assisted the states’ networks and assisted the communications in the humanities and the social sciences through CHASS and FAST.  This program helped lock in Science Week and Science Meets Parliament.  The program was strengthened with the Cabinet giving support to bringing on the SKA bid in the 2011 funding cycle.

Science is a long game. 

To have a Minister in the portfolio for a few months at a time is not conducive to the long game. 

Notwithstanding:  the changes since my day: Gillard, Rudd, Abbott, Turnbull, Morrison, Albanese and multiple Ministers. in 2023, I find the longevity of our program remarkable.  Not only has it survived the changes in political directions of subsequent Prime Ministers, but also the different interests of the various Science Ministers. 

In the forthcoming period of budgetary ‘fiscal consolidation’ , the science community will have to work hard to emphasise the value of maintaining the investment in this as an ongoing program. 

Furthermore, it will be of assistance in that quest if the original breadth of the agenda was reasserted. 

I will remind you that the 2010 Inspiring Australia program was preceded by a major report in 2009 by the steering committee on the National Science Strategy Review chaired by Patricia Kelly. 

This 2009 report was the product of significant research. broad consultation, and detailed involvement of the CSIRO, ABC, the Chief Scientist , Questacon and community organisations. 

The Kelly Report highlighted the need to replace existing programs which were largely uncoordinated and fragmented. It called for national leadership and coherent action by the Commonwealth in mobilising public engagement across the country. 

It is time for another such substantive review. The program in recent years has lost its core focus and has moved away from Questacon and back into the Department. 

Since 2015 the program has been amended with a series of  ad hoc,  miscellaneous initiatives seeking to address short term political objectives, such as digital literacy, women’s participation, school science competitions and entrepreneurship. 

 It might well be argued that we have seen a return to the uncoordinated and fragmented approach of the pre 2010 period.

Science communication is more than just appealing to policy makers.  Science communicators must reach out to the community at large.

I remain concerned that one great group of science communicators, namely our teachers, have been left out of the science communication equation.

School based science education remains under-funded and insufficiently supported.  It is timely to re-examine this program to ensure that it is fit for purpose. 

While teachers are widely considered crucial to advancing an interest in science, classroom science teaching gets little additional support .

Science week is not enough to help under the pump classroom teachers.

It is timely to genuinely refocus science communication’s ambitions on the national interest by emphasising science’s role in building economic prosperity, social justice and democratic values.  

In this ambition we can help create a scientifically engaged Australia.

Science communicators can seek to build a society that is inspired by and values scientific endeavour, that engages with key scientific issues and that encourages young people to pursue scientific studies and careers.


Prof the Hon. Kim Carr FAHA FTSE, February 2023

Diversity in STEM

Another public consultation opportunity has opened today, this a dialogue starter around diversity in STEM.

From the Department’s consultation website:

We want to hear your experiences with science, technology, engineering and mathematics (STEM). Your stories and insights will help shape our vision to increase diversity, engagement and skills in STEM, and support pathways for diverse groups into STEM.

We welcome insights from all Australians. We especially welcome input from people in historically underrepresented groups in STEM.

We also welcome insights from organisations who support, employ, educate, learn from, represent or have policies and programs impacting people in STEM

Department of Industry, Science and Resources consultation hub

Go here for more information, and get in touch if you wish to contribute to the ASC’s response. We have until 11 April to provide our first submission.

Got an international project?

The ASC, as part of our international engagement, have a seat on the Preparatory Committee for the World Organisation of Science Literacy (WOSL).

Currently WOSL are seeking ideas for projects to select as the international collaborative project for 2023. Their request is below:

We would like to know if any of our member organizations could contribute related projects and resources for sharing in the future. This could include projects related to science education, public outreach, science journalism, or any other relevant fields. We are particularly interested in projects that aim to engage diverse audiences and promote scientific dialogue across cultures.

Proposals need to put forward an application, including key detail such as target audience, who would fund it, and how people can get involved.

If you’ve a potential project or idea, get in touch at office at asc.asn.au and we can chat. We would need to send these ideas through before 16 March so get thinking!

PCST 2027 – a bid for the region

The ASC is underway with a bid to host PCST2027 in Australia.

The current conference committee consists of the following ASC members:

  • David Barbalet National Alliances Manager, Questacon – Department of Industry, Science & Resources
  • Dr Heather Bray UWA
  • Jirana Boontanjai Co-President, ASC
  • Niall Byrne Creative Director at Science in Public Pty Ltd
  • Dr Tom Carruthers Co-President, ASC; Client Partner, Ogilvy PR
  • Melina Gillespie CSIRO; President of South East Queensland Branch, ASC
  • Abigail Goff Victorian branch, ASC
  • A/Prof Will Grant Australian National Centre for the Public Awareness of Science, ANU 
  • Abigail Hils Australian National Centre for the Public Awareness of Science, ANU
  • Alison Kershaw Program Manager, Inspiring South Australia
  • Prof Joan Leach Director, Australian National Centre for the Public Awareness of Science, ANU
  • Clare Mullen Bureau of Meteorology
  • Prof Sujatha Raman UNESCO Chair in Science Communication for the Public Good, CPAS, ANU
  • Dr Michelle Riedlinger Editor-in-Chief of the Journal of Science Communication (JCOM); Senior Lecturer, QUT
  • Ruby Stoios Co-Secretary, ASC

The committee is also forming a set of supporting subcommittees to provide advice and support.

The bid is underway, and we will share more on this as we proceed through the process.

Please get in touch if you are keen to be involved.

Hindsight, insight, foresight in Science Communication – a reflection

by Abigail Goff, on behalf of the ASC2023 organising committee

With the ASC2023 national conference wrapped, it is time to reflect on the thoughts, themes, and topics discussed in the hindsight, insight, foresight -themed week.

Hindsight

Keynotes from the Chief Scientist Dr Cathy Foley, Prof. the Hon. Kim Carr, and Prof. Tom Calma addressed issues from Australia’s science communication climate, to the role of initiatives such as Inspiring Australia, and the role of science communication in Indigenous communities. These talks were thought provoking and led to deep discussions in following talks and panel sessions.

There were several keynote talks by speakers such as Jullian Cribb, the founding president of the ASC, speaking on the role of science communication in saving the planet from “man-made mega threats”; Dr John Cook, founder of Eureka prize-winning website Skeptical Science, spoke on the use of machine learning in understanding misinformation; and finally, cultural sensitivities in communication were also addressed by Prof. Chennupati Jagadish, president of the Australian Academy of Science in discussion with Dr Tom Carruthers, co-president of the ASC.

Panels allowed for open discussion and communication across a range of topics and fields of thought. ChatGPT unsurprisingly made an appearance in discussions, as did the communication of COVID-19 research, and Inspiring Australia. 

Dr Simon Torok of Scientell opened with a call for topics in the panel session on “science communication; what are we talking about?”, allowing for discussion into relevant and timely topics such as tech and AI-assisted science communication, participation science, power and equality, and hope, optimism, and storytelling in science communication.

Dr Phil Dooley hosted a panel on “business, brilliance, and battle scars with entrepreneurs Zoe Piper, Tina Chawner, and Claire Harris, providing insight into freelancing, starting small businesses, communication within business, and “small boats making big waves” as described by Tina Chawner.

Niall Byrne’s panel following Prof. Carr’s keynote address what inspired Inspiring Australia, was a passionate discussion on the work achieved by the Inspiring Australia initiative, including programs such as National Science Week, and the improvement of public science literacy. This was further expanded upon in Kylie Waker’s panel on “a future vision for science and sci comm” with panellist Dr Chris Hatherly (CEO Academy of Social Sciences in Australia) stating that “we want scientists to understand the value of the science communicator” – if we can collaborate effectively with scientists, we can further improve the translation of science to the general public. This is, of course, a difficult task which has definitely been felt and understood during the COVID-19 pandemic, as was discussed in depth during Natalia Bateman’s panel on “Communicating science during the COVID-19 pandemic”.

The final panel examined the various research infrastructure centres (Australian research data commons, Phenomics Australia, Australian BioCommons, Australian Plant Phenomics Facility, and the Australian Earth System Simulator), and how researchers, centres, and universities can be made aware of the resources available to them through various communication channels.

Balancing up the program were several concurrent sessions on topics such as COVID communication, business communications, creative communication and technology, media communication and how science communicators can be treated within the media landscape, to name a few.

A series of concurrent workshops then allowed for the professional development of attendees in a range of areas (including video-based storytelling, career development, gender equity, and more), and appeared to have been appreciated across the board. Another day long intensive workshop, hosted as a satellite event on Saturday 18th, was the EMCR communication training day, where early and mid-career research scientists (who might not identify as science communicators) could take advantage of visiting science communicators in intensive training sessions on communicating and collaborating with science communicators and the public – it was a smash hit. 

Networking opportunities were also enjoyed throughout the conference, leading to new connections, networks, and potential future collaborations.

A welcome reception and demo night was hosted by the Australian National Centre for the Public Awareness of Science (CPAS). Hands-on demonstrations included bubble blowing with DVDs, potentially destroying the biography of John Lennon for the sake of physics, group static electric shocks (a great way to get to know someone), and many more. The evening wrapped energetically with the official “soft launch” of the conference where “hindsight, the monkey” was launched, via canon, across the campus.

A valuable networking icebreaker session was hosted by Dr Phil Dooley, allowing for the formation of new connections. The Gala Dinner was an excellent opportunity for communication and possible collaboration between similar minds. The night was also a highlight as Lyndal Byford was awarded the Unsung Hero award of 2022. Lyndal has been at the forefront of facilitating communication between the scientific community and news media for over 15 years (you can read more about the award here). 

Social events were also a hit, with networking at Cahoots Bar, hosted by Dr Phil Dooley, wrap up drinks at The Jetty, hosted by the ASC Canberra branch, and finally a public facing science communication night at Badger and Co., as part of the EMCR satellite workshop, where members of the public could “get to know [their] local scientist” and workshop participants practised the skills they had learnt earlier that day.

Insight

A recurring theme noted across the various keynotes, panels, and talks, was the need for a careful reframing of our communication. As Dr Heather Bray aptly points out, “We need to stop trying to sell the problem, [and instead] we need to sell the solution.” In the opening Keynote discussion by Australia’s Chief Scientist, Dr Cathy Foley and Joan Leach, Cathy discussed this reframing with examples such as changing the story surrounding getting women into STEM roles, from an equity issue to an economic one, and delivering on climate change from a prosperity perspective – “we had to change the story from a moral issue to an economics issue”. These thoughts were echoed in the keynote by Prof. the Hon. Kim Carr where it was stated that “It is timely to genuinely refocus science communication’s ambitions on the national interest by emphasising science’s role in building economic prosperity, social justice and democratic values”. Reframing was also explored during the third keynote presented by Tom Calma, regarding smoking within indigenous communities, where he stated that, tackling smoking looks at the issue “…from [not just] a health perspective, which is a big motivator, but also the economic perspective…” and that by “looking at the benefits [gained] from not smoking, rather than the detriments”, people can focus on positives such as spending more time with family. 

Previous attempts by the scientific community to impress the importance of certain topics upon the public and the policy makers have seemingly made little change, and during the “Science communication; what are we talking about?” panel, hosted by Simon Torok, reasons for this were elaborated upon by panellists. We need to “move from blame to solution based narratives … using fear and blame to create action actually leads to a block”, says Sonia Bluhm. Many times when people hear bad news, they will just hide their heads in the sand avoiding these seemingly hopeless situations. We do, of course, need to be careful to avoid creating false hope or glossing over issues such as climate change, extinction, and pandemics, as these “man-made mega-threats” must be addressed quickly before it is too late. There is a need to make clear the severity of these situations, however, there does need to be a level of empathy within our science communication to our fellow humans – humans who are complex, emotional, rational yet simultaneously irrational beings.

Empathy is important for being able to give realistic hope, and without this we cannot get those heads out of the sand.

Foresight

The ASC2023 conference was an ideal meeting place for the discussion of future ASC ventures including a bid for the 2027 PCST conference, the next ASC conference, upcoming science communication roles, and finally a discussion on the roadmap for the society as a whole.

While COVID-19 was a period in time we would all like to forget, it has allowed us to approach the future with a reset mindset. We now have access to a multitude of new technologies allowing for better accessibility, and communication across the country, and the world. We need to keep up the momentum from these technological advancements and from the efforts everyone has put in towards the ASC2023 conference and look toward the future of the ASC.

With this reset mindset, there are several areas for improvement within the ASC as a whole: fostering high standards of communication, promoting national awareness and understanding of science and technology, encouraging discussion and debate (of ethical, policy, economic and social issues relating to science and technology), and to provide opportunities for meetings between science and technology communication professionals. Co-president Tom Carruthers outlined the forward looking strategy for the society and the above plan during the second day of ASC2023. It was found that many of these key areas are not currently optimised and subsequently needs work as it is “essential that we re-engage with what the intent of this organisation” is meant to be. We also need to ensure that the organisation provides the membership value for members.

There is also opportunity for the wider Australian scicomm community to make resources more accessible. During the “Inspiring Australia, Reflections and Dreams” panel, Alison Kershaw stated she was “Trying to make Inspiring SA a hub – a place you go to find STEM related activities”, and believes that there is room to expand this nationally. “There could be a repository” of resources that the Australian public can use to easily access these activities, as  “taxpayer money is being spent on research and science communication and it’s really difficult to find. It is also “really difficult for [these audiences] to find [events and resources] because if you are not an engagement specialist or you don’t already have a mailing list… how do [audiences] find them?”. We, the ASC, should also be aiming to raise public awareness of science, and with the technological improvements driven by the worldwide pandemic, we may be able to achieve this. We can also be an accessible network for scientists wishing to communicate their science better, providing them with associate memberships, contacts, and professional development, as was done during the pilot EMCR satellite workshop.

Closing

The Australian Science Communicators national conference, ASC2023, was an opportunity to reconnect with old contacts and form new relationships within the field. It was an opportunity to hear from a range of experts in the field, in-person, and take time to discuss, question, and debate. Workshops presented allowed for the sharing of knowledge, and the networking events were a much needed opportunity to remind ourselves why we attend conferences – to share in the joy of science, science communication, and science communication research. The global pause to in-person meetings that was COVID-19, while disruptive, had some small silver linings, such as gaining time to reimagine what the ASC could be. Looking forward to the future of science communication, and taking on board that which we have learnt, the role of science communicators in Australia going forward should be one of understanding: Understanding the public’s needs, the scientists’ needs, and the needs of our fellow communicators. We must examine how we frame our communication, addressing the community’s desire for prosperity and economic growth, the aversion to fear and blame-based education and communication, and the need for education by stealth and improved public science literacy.

During the panel, “A future vision for science and scicomm”, Kylie Waker asked if there should be a “greater role for professional science communicators in times of crisis”, and the following statement by panellist Dr Sarah Tynan summarises this well:

“I think in a time of crisis, what we need is clear-cut, concise, clean information, that’s not weighed down by confusing detail.” As science communicators we need to “cut through those really technical messages and give [really distinct pieces of information] that people can trust”.