ASC Corporate Members

The ASC now has five corporate members which is an increase on last year. I welcome the Australian Nuclear Science and Technology Organisation (ANSTO), the Powerhouse Museum (NSW), Scitech (WA), the CSIRO Energy Group, and one other CSIRO group of communicators.

Each corporate member nominates 10 people as part of their membership group and designates one of these people as their voting delegate.

I will encourage our corporate members to talk about their particular science communication challenges. Grappling to explain a challenge may help to clarify it, and sharing it with the membership may provide useful feedback and insights into corporate science communication.

The corporate members bring new members to the ASC, which in turn offers value to all concerned. It’s great to have them on board and I look forward to hearing about their collective corporate thoughts.

Jesse Shore
National President

A Brighter Future for Science Conference Presentations?

I had a good response to my recent posting on the discussion list for feedback about a Physics World article, “Should scientific papers be written in a first-person narrative?” by James Dacey. The topic came to life again the other day in a related science communication experience.

I was on the judging panel for 2011 AIP NSW Postgraduate Awards Day where six students each gave a 20-minute presentation of their postgraduate research in physics. Presentations were judged for (1) content and scientific quality, (2) clarity and (3) presentation skills.

The four judges were very impressed by all the presentations. Each student crafted a narrative structure which was effective in introducing the context and history of their research topic, posing the current problems and presenting what they had done. Although the presentations covered very different areas of physics and some had a lot of technical detail, each student was able to communicate what they were doing to the physics-based audience.

These six students are among the top physics postgrads in NSW and the ACT and clearly had worked closely with their supervisors to achieve great presentations. I’m hoping that this represents a trend which values the importance of clear communication for research reporting.

To quote from the AIP NSW about the judging criteria, “These factors and others contribute to the overall impression of the candidate’s performance. A good talk is more than the sum of good performance in each component. The best talk is well-presented, well-practised, clear, conveys significance and impact, and is stimulating and memorable”.

Email me if you want a copy of the explanation of the judging criteria used for the AIP NSW Postgraduate Awards Day.

Jesse Shore
National President

 

Virtual Farm Project

By Julian Cribb

Here is an Australian science communication project with potential to make a difference to human history.

It’s called the Virtual Farm and it proposes the universal sharing of the word’s food production knowledge in real time and at lightspeed, in order to prevent famine and food insecurity.

I have lately been discussing it with leading European banks, the Vatican, the Gates Foundation, key NGOs and aid agencies and certain heads of state.

I’m looking for highly talented science communicators, especially with skills in IT and virtualisation, and a strong sense of commitment to the human future, to help make it a reality.

Read a text only version of the Discussion Paper here or email me for a full copy.

If you’re interested, please contact:

Julian Cribb FTSE

jcribb@work.netspeed.com.au

Julian Cribb & Associates

ph +61 (0)2 6242 8770 or 0418 639 245


Virtual Farm Project – Discussion Paper

Introduction

By 2060 the world needs to double its food production – in a time when all the main things we use to produce food are becoming scarce: land, water, oil, fertiliser, technology, fish, capital and stable climates. The only way we will achieve a sustainable food supply in the mid century is through the greatest knowledge-sharing effort in human history, reaching out to 1.8 billion farmers and food producers globally in real time and at the speed of light.

The goal is achievable.  This paper outlines how.

The Virtual Farm

Throughout the history of agriculture most farmers gained most of their farming knowledge from other farmers – rather than from scientists, extension workers, companies, teachers or publishers.

The Virtual Farm is a place where farmers from all regions, nationalities, cultures and climates can meet in real time to share their knowledge with one another at lightspeed, using the internet. These meetings can be ‘face to face’ using the avatar technology now universally employed in internet gaming and scenario development.

The Virtual Farm is a place where farmers can visit one another’s ‘farm’, exchange experiences and ideas, discuss mistakes and try out different farming approaches and methods in a virtual environment, where there are no penalties for failure. Where advanced farmers can share their technology experience with smallholders in developing countries – and smallholders and organic producers can share their own farming wisdom with advanced farmers.

The Virtual Farm is a place where scientists, agricultural input suppliers, advisers, extension workers and farmers can gather for farm ‘field days’ to discuss and learn about new techniques and technologies and again, learn from one another’s mistakes – without leaving their farms, homes or offices.

It is, in short, a continual online worldwide conversation about how to produce more food, more efficiently, healthily, sustainably and safely.

Left: screenshot of a virtual farm in Second Life. The VF version will be more complex, based on real farm planning software.

The VF is open to anyone who farms or who works in the food sector – or, indeed, anyone who eats.

The main barrier to entry is the local availability of the internet – and this can be overcome through aid and philanthropic investment, almost anywhere on Earth.

This conversation can be carried on verbally, in written form, via videolink and through the sharing of data. It is accessible to farmers both literate and non-literate. It enables the sharing of common agricultural knowledge across common language groups globally.                Virtual cropping scenario.

 The Farm Knowledge Bank

The Virtual Farm contains a library or knowledge bank which aggregates the best available farm extension material and advice from the world’s best agriculture departments, agricultural input corporations, farm advisers and teaching institutions. Whatever is available within countries or internationally now can be aggregated and made searchable to any participating farmer, for free. It will need a very powerful, farmer-friendly search engine.

It can also be an archive of all of the world’s public-domain agricultural science. It will not establish this de novo, but rather by aggregating what is already available on the internet and making it accessible.

This is, in effect, a ‘Library of Alexandria’ of the world’s most trustworthy and up-to-date farming knowledge, technical and scientific information.

It can be coupled with a blogging system which allows individual farmers worldwide to discuss and report their own experiences with different systems, technologies and approaches, thus sharing practical field experience of new (or even old) methods.

Left: Global knowledge hub compiled for the poultry industry. The VF would aggregate similar sites globally.

 Who can use it?

Any person with access to the internet can use the Virtual Farm.

It is founded on the ethical principle that human knowledge belongs to humanity and should be freely available to all.

That to solve the massive food challenge that lies ahead, we need to co-operate in knowledge sharing, rather than exploit one another through exclusivity. That new times demand new models for knowledge management and dissemination, not those of the C19th and 20th.

The virtual farm

The Virtual Farm itself is a place where all the best public domain farming software is available, free, for any farmer to use in planning or managing their enterprise. This would include everything from paddock histories and livestock breeding records, fertiliser records, marketing information, farm business management software, farm planning software and, especially, farm modelling software.

This will allow farmers to create virtual models of their own enterprises, large or small, which enable them to test different production scenarios or enterprise combinations and see what they deliver in terms of income and sustainability – without having to first run the risk of a real-life experiment. They can discuss the outcomes online with colleagues, farm advisers and experts.

Left: example of farm planning software

It is also a meeting place, where farmers can gather in groups of shared interest – for example  producers of the same crop or commodity, a local catchment group, a group interested in a new crop, technology or farming system, a group interested in co-operative marketing or buying, a group interested in developing links with like-minded farmers (and consumers) all over the world.

These meeting can take place in text, as in the Twitter #agchat sites, as avatars using a suitable program (based on current gaming technology) or via videolinks such as Skype.

With the ubiquitous availability of camera technology in mobile phones, farmers can exchange images and video of actual farming systems and experiences to share their learnings.

The value of mistakes

Most farm extension tends to emphasise the benefits of success – but in reality most farming knowledge is founded on mistakes and what farmers learn from them.

Real-time knowledge sharing allows farmers to compare personal experiences and share them with audiences of dozens, hundreds or thousands of their peers, locally, nationally and globally.

By sharing our agricultural ‘mistakes’ globally and at lightspeed we can potentially dramatically improve farming efficiency and sustainability.  This is especially important in cases such as lifting water use efficiency in irrigation systems, preventing soil loss and degradation, improving carbon storage, increasing nutrient efficiency and managing grazing pressure.

In irrigation, for example, the best farmer often achieves up to seven times more food per unit of water than the least efficient farmer. If the ‘secret’ of how this is achieved, and the pitfalls to avoid, can be shared at lightspeed, progress worldwide in saving precious water will be faster.

Speaking with experts

The virtual farm makes the world’s leading technical and scientific experts and farm advisers available, potentially, to farmers all around the world, instead of just within a country or local area.

It enables them to run farmer field days, conferences or group meetings locally – or globally.

It enables agricultural input suppliers to introduce new products, equipment and technologies to producers globally – and received direct farmer feedback on their experiences from different regions and climate zones.

It supplements the crippled agricultural extension services of both developed and developing countries with a new, more rapid and efficient way of sharing knowledge and technical information.

It supplements the crippled agricultural education systems of both developed and developing countries with a new paradigm in education – one where farmers educate one another, facilitated by teachers, farm advisers and technical experts or scientists.

It allows the experts to reach the ‘early adopters’ among farmers much faster – while the R&D is under way – to dramatically reduce ‘lag’ in the >20 year process of developing and adopting a new farming system or technology. It then allows the early adopters to share their experience of new systems and technologies with the other 95% of farmers at a much faster rate and much more widely. It thus telescopes the whole process of knowledge diffusion within agriculture.

The virtual farmer’s market

The virtual farm also allows farmers to buy and sell things globally.

It allows groups of farmers to form internationally to purchase farming inputs in bulk at more affordable prices, thus reducing their on-farm costs.

It allows groups of like-minded farmers to ‘shop around’ for the best corporate customer for their commodity or product and cut the best deal.  Such deals could include requiring the purchaser to supply capital or technology for the further development of efficient sustainable agriculture – thus obliging large food companies to take a more active interest and position in sustaining efficient farmers and farming systems, instead of merely exploiting them and the environment that produces the food.

It allows farmers globally to negotiate the sale of their produce and supply it direct to users and consumers, such as restaurants, buying groups or even individual households. This is very important in redressing the current serious erosion of farmers’ market power by global corporations and middlemen, and returning sufficient income to farmers to enable them to safeguard the world’s soils, water, biodiversity and other scarce food resources.

Left: example of an online farmers’ market, where consumers can order low-priced and organic foods direct from producers.

It also allows agribusiness suppliers to network with increasingly large groups of farmers worldwide, rather than one country at a time, so increasing the rate of technology diffusion.

Collateral benefits

Education:

The Virtual Farm has the potential to revolutionise the existing, centuries-old, educational paradigm replacing the pupil-pedagogue-classroom model with one in which people learn in ‘communities of interest’ or profession, worldwide, via the internet.

This does not exclude the teacher, but allows them to evolve into a different role, as guide and facilitator and include other experts such as scientists, farm advisers, agribusiness, finance and technical experts into the ‘virtual classroom’. (In fact the word education is derived from the Latin educo, meaning “I lead out”. Contrary to common practice, it is not derived from intrudo, which means “I thrust in”). The Virtual Farm is all about reaching out to fellow farmers, food producers and specialists.

Right: virtual class in Second Life, with the avatars of real people taking part.

Communication:

The objection will be raised that farmers speak many thousands of different languages, and this too can be pointed out of Facebook, Twitter and SMS (texting). However as people become more accustomed to using these tools for global communication they are also evolving a hybrid language which enables meaning to be shared even though the interlocutors speak different tongues. As “farming” is in a sense already a common language (in that there are common concepts, principles and practices in most regions of the world), it is not hard, over a generation or two to imagine the main language groups used on the Virtual Farm merging into a lingua franca that enables greater dissemination of food knowledge.

Peace:

Since war is usually a product of fear, and fear is often a product of ignorance about other countries and cultures, an ongoing worldwide conversation among farmers can contribute, in no small way, to dispelling tensions, hostilities and misunderstandings. After all, one in five of the world’s people are farmers – and they share many experiences in common.

There is thus an unquantifiable, but real, peace dividend to be reaped from the Virtual Farm. Most recent wars have taken place in regions which are food-land-and-water insecure: conversely there have been virtually no wars in regions which are food secure.

It will be of material value in helping to bridge the gulf between different nations, cultures and creeds, and of bringing humanity to a common focus on one of the greatest challenges to the future existence of civilisation: the sustaining of a food supply sufficient to feed 10 billion people over more than half a century.

Development and prosperity

The antidote to food insecurity is knowledge. The antidote to poverty is knowledge.  The antidote to bad government is knowledge.

No country can establish a stable government, or a democracy, if it is food insecure. Food insecurity brings down governments (eg Egypt, Tunisia, Sudan, Rwanda) quicker than almost any other factor. Conversely food security and a successful agricultural system lead to stability, improving governance, development, reduction of poverty and ultimately prosperity. It follows that farming knowledge is the best way to found the stability necessary to govern well.

As most of the world’s very poor are farmers, agricultural knowledge is key to ending poverty and initiating the development cycle.  The economic miracles of China and India today are founded originally upon agricultural success which laid the ground for wider industrial and economic progress.

Sharing knowledge among the world’s farmers at lightspeed will make a material contribution to ending global poverty, broadening sustainable development and achieving the MDGs.

Conclusion: towards a new humanity

Universal knowledge sharing in farming and food is one of the great opportunities to unify and harmonise humanity in a century of growing resource scarcity and climatic instability.

The knowledge already exists.  It is mostly free. All we have to do is create the vehicle or vehicles to share it – and the technology to do this now exists in the internet and social media.

In the second trimester of a baby’s gestation a marvellous thing happens.  The neurons, axons and glia in the embryonic brain begin to connect – and cognition is born. A mass of cells becomes a human being capable of thought, imagination, memory, feelings and dreams.

Today individual humans are connecting, at lightspeed, around a planet – like the cells in the foetal brain.

A higher understanding, and potentially a higher intellect, is being born – capable of tackling and solving our problems at supra-human level, by applying millions of minds simultaneously to the solutions and generating wider, faster consensus on what needs to be done.

It is entirely fitting that agriculture, which first gave rise to civilisation by enabling one person to feed many, should be the place where Homo sapiens reinvents itself as a wiser being.

Ends

NOTE: The ideas expressed in this document are personal views, and not those of any corporation, government, organisation or creed. If you share this ideal and have ideas, skills or funds to make it a reality, I’d love to hear from you.

Julian Cribb

(Author of “The Coming Famine: the global food crisis and what we can do to avoid it”)
Julian.cribb@work.netspeed.com.au

Personalising science for scientists?

There is an interesting blog entry in physicsworld.com titled “Should scientific papers be written in a first-person narrative?” by James Dacey, http://physicsworld.com/blog/2011/10/should_scientific_papers_be_wr.html. It’s really a teaser for people to cast their vote on physicsworld’s Facebook page but it raises an interesting aspect of science communication.

Sci-commers have regularly posed the value of having a more narrative tone for papers only to be told that the science journals won’t accept papers written in that style.

Is there a need for journals to change their editorial formats? If there is change I imagine it would be at a glacially slow rate unless there is some worldwide paradigm shift in science report writing.

The question is also related to the communication skills of scientists. Some are superb communicators but many lack the skills to weave a compelling story which supports their thesis. Many ASC members make their livelihoods partly because of the preponderance of the latter. We also recognise that scientists need time to do science, and crafting a cracking communiqué is usually time-consuming.

Yet I wonder whether more readable papers would become more popular among scientists and get increasingly cited? That may not make for better science but could lead to academic promotion.

What are the reasons for scientific journals to welcome relevant narrative in papers?

How many science communicators does it take to change a scientist’s narrative light bulb?

Can you suggest other interesting opinions about personalising scientific papers?

Is this worthy of a session at the national conference?

Jesse Shore
National president

ASC National Conference 2012 – update

The conference will be at Sydney Masonic Centre from 27-29 February 2012. Here’s a quick overview on progress so far:

  • Opening keynote: Professor Ian Chubb, Australia’s Chief Scientist will open the conference and be the first plenary speaker.
  • Hail to the Chiefs: Several state Chief Scientists have accepted invitations to speak at the conference. We anticipate they will feature in a plenary and perhaps parallel sessions.
  • Nobel presence: In a special video interview made for the conference, Australia’s 2011 Nobel Prize winner for Physics, Professor Brian Schmidt, will talk about the role of science communication in his work both before and after being awarded the Nobel. Rod Lamberts and Sue Stocklmayer will be asking him the hard questions. This special session will include a broad discussion of the role of science communication for science prize winners. Brian will be speaking in Washington during our conference and was sorry that he couldn’t be in two places at once.
  • Program progress: The program committee is digesting the submissions from the recent call for session producers and their proposals.
  • Pre-conference kick-start: There have been discussions with key people about the pre-conference event. If all goes well it will be fun and thought-provoking, and be a great way to lead into the conference proper.
  • Research stream: Rod Lamberts has nine reviewers lined up to scrutinise submitted research papers. Some of them may help with a subsequent monograph of a selection of edited papers to be produced after the conference is over.
  • Website: The conference website has gone live. Have a look at http://2012conf.asc.asn.au/.
  • Lots of infrastructure is being set in place and there are a few hurdles to get over. Online registrations will be activated any day now.

Jesse Shore
National President

Unsung Hero of Science Communication Award

For a number of years the ASC presented an award called the ‘Unsung Hero of Science’ to worthy recipients. This award acknowledged a scientist for their body of work that we felt wasn’t given the spotlight the work and the person deserved.

We last presented this award in 2007. As we prepared the background information to ask for nominations, we reconsidered the nature of the award in light of e-list discussions during the year.

We feel that the ‘unsung hero’ concept is valid but that we should be acknowledging excellence in science communication rather than science. We are now preparing the criteria for the realigned award and will be issuing a call for nominations soon.

On a related and sad note, I am sorry to report the passing of our 2004 Unsung Hero of Science. Associate Professor Alan Norman Wilton from the School of Biotechnology and Biomolecular Sciences at The University of New South Wales passed away on 14 October 2011 after a 20-month battle with cancer. He was 56.

Jesse Shore
National President

SCREN: Science Communication Research and Education Network

Special thanks to Sean Perera from ANU for this contribution.

SCREN is a network of science communication researchers and educators in Australia, and aims to enable members to take part in collaborative science communication research and share best practices in science communication training at tertiary institutions.

Inaugurated in June 2007 under the auspices of the Director of the Australian National Centre for the Public Awareness of Science at The Australian National University in Canberra, SCREN’s current membership includes academics from thirteen Australian universities. The Network has been successful in attracting participation from The University of Auckland and the University of Otago in New Zealand.

In April 2011, a collective body of members met over two days at the SCREN Symposium in Canberra to deliberate future directions for science communication research and tertiary training, further to outcomes of the Inspiring Australia Conference (more about that later).

If you would like participate in SCREN or have any question please e-mail here.

Dr Sean Perera

Associate Researcher
Australian National Centre for the Public Awareness of Science
The Australian National University

Social Media’s growing interest in Science: Aust. science followers top half a million

We all know how important social media is for any communications today. But what about science communications? It seems that social media interest in science is an exciting and growing area which all science communicators can tap into.

Also don’t forget to follow ASC (@auscicomm) on TWITTER!

[Press Release from Science Alert]:

Aust. science followers top half a million

Science from Australia and New Zealand has attracted half a million followers on the global internet phenomenon Facebook.

Australasian science news reported on www.ScienceAlert.com.au this month topped 500,000 Facebook fans worldwide for the first time.

“We’re finding there is a wonderful appetite among young people worldwide to learn more about Australian and NZ science via Facebook,” says ScienceAlert managing director Chris Cassella. “From a short item on Facebook, they can click right through to the full story on ScienceAlert, or to the university or science institution where it originated.

“Science Minister Kim Carr has encouraged us all to ‘inspire Australia’. Well, thanks to Facebook we’re inspiring the world, as well Australia, with what our science is achieving, and with the science courses and jobs it offers.”

Mr Cassella said that Facebook itself now had 800 million users – and is growing rapidly worldwide, especially in Asia, Africa and Latin America. “It’s clearly the coming thing in communication, replacing traditional media and even websites as the place where people get their information and share new ideas.

“For half of the 18-34 year old users, Facebook is the first thing they check when they wake up in the morning. Half of them do it on their smartphones, before even getting out of bed.”

In another milestone, ScienceAlert’s following has overtaken the Australian Open Tennis Tournament in popularity among Australian Facebook sites. “That was pretty remarkable, considering the huge boost which Australian tennis gained from Sam Stosur’s win at the US Open,” Mr Cassella says.

“On Facebook at least, Australasian science now ranks ahead of the tennis, rugby league, Cricket Australia, our World Cup soccer bid and popular rock ‘n roll station Triple J.

“You can see the rankings on http://www.famecount.com/facebook/sciencealert”

“In our view, this underlines the remarkable power of social media to increase awareness of Australasian science and technology – and to expand the global reach of our university courses and research positions.”

He added “In another remarkable development Sciencealert is presently ranked 14th in the world among news sites, in terms of its Facebook following.

“This means Australasian science has more followers on Facebook than news icons like The Wall St Journal, TIME magazine, The UK Financial Times, The Washington Post, and the popular online newspaper the Huffington Post.” www.famecount.com/facebook-rank/Worldwide/News

“It’s not just about how many fans you have, though. Each of these fans has hundreds of friends, who in turn have hundreds of friends, and information disseminates exponentially among them. This is what makes social media different from all other kinds – the information tree keeps growing more branches and twigs.”

ScienceAlert founder Julian Cribb said it was very pleasing to find such a large and enthusiastic audience for Australian and NZ science via Facebook. “When I started ScienceAlert, the aim was to share the good news about our research achievements freely with a wider audience. That was achieved through the website, but social media have added an entirely new dimension.

“The fact that Australasian science now attracts a larger audience among this segment of young people internationally than any other science publication in the world holds considerable promise for the future, if we can keep it up. The next generation will grow up with a keener awareness of Australasian science and what it has to offer the world.”

More information:

Chris Cassella, Managing Director, ScienceAlert, 02 6100 4307
chris.cassella@sciencealert.com.au
Julian Cribb, founder, ScienceAlert, 0418 639 254.
Web: www.sciencealert.com.au
Facebook Page: www.facebook.com/sciencealert

News and opinions: editor@sciencealert.com.au
Advertising inquiries: adsales@sciencealert.com.au

The 2nd Annual National Science Communication Officers’ Forum 2011

Thanks to Karine Bruron from Liquid Learning Group for providing this information:

Liquid Learning is delighted to present The 2nd Annual National Science Communication Officers’ Forum 2011 – the premier event for communication professionals to exchange and acquire knowledge, tools and skills for true performance excellence.

The National Science Communication Officers’ Forum 2011 will be held on 22 & 23 November 2011 at Citigate Central, Sydney

Essential Tools and Approaches for Developing Communication Strategies within Scientific and Technical Research Environments

View the brochure here: http://bit.ly/pxt0bc

ASC Members receive a 10% discount off the standard registration fee.

Visit Liquid Learning’s website at: www.liquidlearning.com.au

Email: marketing@liquidlearning.com.au

Phone: (02) 9437 1311