‘God particle’ collides with art and society this Sunday

8 July 2012
11:30 amto5:00 pm

For those of you in Melbourne on Sunday 8 July, come to RMIT for an art-science symposium, chaired by Jesse Shore:

This week’s announcement of the discovery of the Higgs boson, or ‘God particle’ will collide with art and society this Sunday.

Colliding Ideas: Art, Society and Physics, a free public symposium at RMIT University, City campus, Storey Hall, from noon to 5pm, will address the social and creative parameters of the physical sciences.

The symposium is taking inspiration from the 36th International Conference on High Energy Physics, also in Melbourne this week, where the discovery of the ‘god particle’ was announced.

The symposium will feature key speakers from the European Organisation for Nuclear Research (CERN) and the Australian Network for Arts & Technology, alongside contemporary media and fine arts practitioners and theorists.

Symposium organiser, Chris Henschke, Artist in Residence at the Australian Synchrotron and Lecturer, School of Media and Communication, said Colliding Ideas would explore the dimensions of physics and ask what is going on in there, how it relates to our social world, and how it affects us culturally and physically.

“And, in such contexts, how do the perspectives of physicists relate to and differ from those of artists and visual communicators who use physics-based technologies,” he said.

A series of talks and audio-visual presentations will be followed by a panel discussion and question and answer session.

Registration starts at 11.30am and a light lunch and refreshments will be provided.

For more information and to register your interest visit www.rmit.edu.au/collidingideas

What: Colliding ideas: Art, society & physics – public symposium
When: Sunday, 8 July, 12pm-5pm, registration starts at 11.30am
Where: RMIT University, City Campus, Storey Hall, Level 5, 342 Swanston Street
Cost: Free

For interviews or comment: Chris Henschke (03) 9925 9563, (03) 9943 4956 or chris.henschke@rmit.edu.au

For general media enquiries: RMIT University, Marketing and Communications, Kevin Slack, 0439 499 008 or kevin.slack@rmit.edu.au

Clean Energy Future: Using market research to inform strategy (ACT event)

27 June 2012
6:00 pmto8:00 pm

Join the Australian Science Communicators Canberra Branch and CSIRO Discovery for a session with Trish Johnston from the Department of Climate Change and Energy Efficiency.

Trish was part of the team that carried out extensive market research to inform the communication and advertising strategy around climate change and the Clean Energy Future campaigns. Hear about what her team did, how the research informed the communication strategy, how things have played out, and the communication challenges and opportunities ahead.

This event is for communicators wanting to know what it’s like to be working with one of the most complicated and politically-charged topics of our time.

Date: Wednesday 27 June.
Time: 6pm for a 6:30 start (will finish about 7:30pm).
Venue: CSIRO Discovery, Black Mountain (map and parking directions here).
Catering: Nibbles and drinks provided.
Cost: Free for members. Non-members gold coin contribution.
RSVPs required by 25 June: http://ascact20121.eventbrite.com.
Enquiries to: asccanberra at gmail.com or 0413 883 414.

Trish’s bio:

Trish Johnston is the acting Director of the Campaigns and Engagement Team at the  Department of Climate Change and Energy Efficiency. Trish is a communications specialist with almost 20 years experience in developing, implementing and evaluating Australian Government communications campaigns. Trish started her career with the Department of Health working on social marketing campaigns on issues as diverse as childhood immunisation and recruiting doctors to rural areas. Trish spent several years as a senior communications advisor at the Department of Prime Minister and Cabinet where she provided advice to the Government and government departments on best practice approaches to communications. Trish has led workshops on the use of market research in Government campaigns and how to write effective communication strategies. In her current role, Trish leads the team responsible for the recent Clean Energy Future advertising campaign. The team is now working on a range of other related community outreach initiatives. Trish has an abiding interest in what makes people tick and how effective communication and social marketing interventions can lead to meaningful change.

ALSO ** coming soon ** events calendar for rest of the year!!

ASC Canberra Committee: http://www.asc.asn.au/state-and-national/act/
Join us on Facebook: https://www.facebook.com/#!/ASC.Canberra

ASCSA Journal Club

From Lisa Bailey

ASCSA Journal Club

The South Australian branch of ASC will this year be starting a new journal club as part of our roster of ongoing ASCSA activities.

I saw a need for this as I believe there is currently too much of a disconnect betweent the formal research of science communication and public engagement in the academic world, and science communication practitioners.  Often science communicators work in small businesses, not-for-profit organisations or freelance, where a primary focus is placed on delivery of science engagement output.  Practitioners based outside of Universities or large research organisations often lack access to scholarly research held behind online publishers paywalls.  It can be difficult to make time to seek out and review current relevant research in day to day working life.

So, we’re starting an experiment this June with our first journal club. I hope it will be an ongoing and informal process, with the chance to just catch up for a coffee with our fellow SA based commuicators as much of a benefit as a review of current trends in sci-com research.

How we progress will depend very much on who’s interested and what people would like to get out of it, but I’m looking forward to it.  Our first article for review is an article by Alice Bell Has blogging changed science writing?, available online here.

We’re meeting on Tuesday 12 June for more information visit http://ascjournalclub.eventbrite.com.au/   If you’re in SA I hope to see you then, or if you have a suggestion for an article for us to review let me know at lisabailey2606@gmail.com

Review of “Transit of Venus” (Nick Lomb) by Simon O’Toole

In just days from now, on June 6, the planet Venus will pass between the Earth and the Sun for the last time this century; the next opportunity to observe this event will be December 11, 2117. In Transit of Venus: 1631 to the Present, Nick Lomb, of Sydney Observatory, presents the fascinating history of this celestial event and some of the characters who observed the seven transits in the 400 years since the invention of the telescope.

The book covers a simple idea: observe the start and end times of Venus’ passage across the solar disc (the “transit”) from different places around the globe, then use geometry to determine the distance from the Earth to the Sun. Without this distance, the distances to the other planets, such as Jupiter and Saturn, were only known in relative terms (Jupiter is 5.2 times further than Earth, for example).

In practice things are never straightforward of course. The Transit of Venus is therefore not just a book about measuring a distance; it is also the story of the trials and tribulations of early efforts to achieve this goal. It is a story of hardships and personal sacrifices, long arduous journeys across unforgiving seas, and too often of failure at the final hurdle.

Lomb’s narrative interweaves the contribution of well-known figures such as Lieutenant James Cook, Edmund Halley and Johannes Kepler, with unsung heroes including Jeremiah Horrocks and Henry Chamberlain Russell. It is well known that Cook came to the Southern Hemisphere with the primary goal of observing the transit of Venus from Tahiti in 1769; his search for the Great South Land, while arguably more successful, was more a side project.

The story is told from an Australian perspective – after all Australia often played a key role due to its geographical location – but my favourite story is that of the unfortunate Frenchman Guillaume Le Gentil in the 18th century. Imagine sailing across the globe to find your chosen site had fallen into enemy hands en route, staying away from home for the next 8 years to observe the following transit, then missing out again due to bad weather, and finally returning home to find your family believing you dead.

A key point that Lomb comes back to is on the accuracy of measurements: acquiring both the timing and longitude of the observation accurately was extremely difficult. The transit of 1874 was probably the most successful, with large numbers of people observing it all over the world. The accuracy of the observations was thought to be almost as disappointing as previous attempts however, and this caused enthusiasm for the project to wane.

In the end, there is a somewhat tragic air to Lomb’s tale. Despite the efforts of many talented people, other methods of determining the distance from the Earth to the Sun won the day, making the measurement with far higher precision; transit measurements only ever achieved an accuracy of about 1 million kilometres.

Nowadays, a transit of Venus is more a curiosity, albeit a rare one. In the modern age, Venus is observed scientifically to gain a better understanding of its formation and geology rather than for our understanding of distance. The book also includes many of the spectacular images taken from various space missions to the planet in the last 50 years.

It is the rarity that still makes the transit a major event though, similar to the passage of Halley’s Comet; this is the final chance for any of us to witness a transit. The final chapter of the book contains information on when, where and how best to observe the 2012 transit on June 6. In Australia we are well placed once again!

The Transit of Venus is beautifully presented and thoroughly researched, with many archival images covering the history of the quest to accurately measure Venus’ transit times. Nick Lomb is to be congratulated for putting together this very worthwhile and enjoyable read.

Social media workshop – Brisbane event

22 May 2012
6:00 pmto7:00 pm

Science-­‐connect a FREE workshop on science communication through social media
Are you interested in using social media to communicate science?

Is social media part of your job as a science communicator?

Come along to the Science-­‐connect workshop and learn more about:

  • Applying social media in science communication
  • Engaging and keeping the attention of your target audience
  • Determining if your social media applications are effective

Receive feedback on your use of social media applications from experts in the field:

  • Paul Goldston from Reload Media (www.reloadmedia.com.au)
  • Elliot Franks from the social media research team at Department of Science, Information Technology, Innovation and the Arts (formerly DEEDI)

When: Tuesday 22 May, 6-7:00pm, before The Big Snapshot of Australian Science Engagement
Where: The Story Bridge Hotel, Kangaroo Point
Entry: Free. Drinks and finger foods provided
RSVP: http://thebigsnapshot.eventbrite.com.au/

For all enquiries please email: writ7210@gmail.com

Queensland science communicators, we want you!

22 May 2012
6:00 pmto8:30 pm

The Big Snapshot of Australian Science Engagement – Brisbane Event

How are we engaging people with science in Australia, and how do we do it better?

The ASC with Bridge8 and Econnect Communication are creating a high definition picture of Australian science engagement. This is your chance to contribute right at the start.

The new project is funded by the Australian government’s Inspiring Australia Strategy to gather information about the who, what, where, when, why and how we communicate science.

It will be a fast paced session, led by Jenni Metcalfe, Director of Econnect Communication. Your input and ideas will help shape a forthcoming national survey of science engagement activities.

Learn more about the project.

When: Tuesday 22 May, 7-8:30pm, right after Science-connect – social media workshop
Where: The Story Bridge Hotel, Kangaroo Point
Entry: Free. Drinks and finger foods provided
RSVP: http://thebigsnapshot.eventbrite.com.au/

SocMed Stars

Thanks to Kristin Alford from Bridge 8 for contributing this article:

The ability to synthesise complex information and articulate it in a clear and concise way is a skill. When that is done well within a strict word limit under tight deadlines, it’s something to celebrate.
Kylie Sturgess (@kyliesturgess <http://twitter.com/kyliesturgess> ), Dr Krystal Evans (@dr_krystal <http://twitter.com/dr_krystal> ) and Dr Sarah Keenihan (@sciencesarah <http://twitter.com/sciencesarah> ) are worth celebrating.

Over the course of the Australian Science Communicators Conference in 2012 <http://2012conf.asc.asn.au/>  they made sense of the content in short sharp bursts using a range of social media platforms. Kylie live-blogged many of the sessions and has several podcasts, Krystal live-tweeted almost everything and Sarah both live-tweeted and provided Storify summaries.

If you were at the conference and drew on the back channel to see what others were thinking or to catch up on parallel sessions you couldn’t get to, you would have appreciated their contributions. If you weren’t at the conference, their commentaries and summaries made it possible to follow along. This was certainly the case for Ed Brown (@reallyedbrown <http://twitter.com/reallyedbrown> ) who interviewed all three in his ‘Science on Top’ podcast <http://scienceontop.com/2012/03/sot-special-asc2012/>  (this link includes all Kylie’s blogs, other links and Ed’s own Storify summaries of Day 2 and 3).

As producer of the social media session <http://2012conf.asc.asn.au/2011/12/24/plenary-6-sophisticated-social-media-use-science/> , I was certainly interested to see what the back channel had discussed during the session, so seeing Kylie’s blog <http://freethoughtblogs.com/tokenskeptic/2012/02/28/live-blogging-the-sophisticated-social-media-use-and-science-asc2012/>  and Sarah’s Storify <http://storify.com/sciencesarah/asc2012-plenarysophisticated-social-media-use-and>  was immensely useful, and both made it easier to share the content with others later. Mentioning this later on Twitter also brought endorsement that the contribution was worth recognising.

Congratulations and thank you Kylie, Krystal and Sarah. A specially-designed certificate from James Hutson is on its way.

(Also published at http://bridge8.wordpress.com/2012/03/19/socmed-stars-at-the-asc-conference/)

Dr Kristin Alford
Futurist & Founding Director
Bridge8 Pty Ltd
http://www.bridge8.com.au

Interactive Intro to Marketing & The biggest snapshot of science engagement in Australia – 30/4

30 April 2012
6:30 pmto8:00 pm

Ever wondered why someone else is getting more web hits than you…. or funding…. or press?

Could it have something to do with the way you are marketing your product?

Have you really sat down to think about what your product, your audience, your goal really is?

Here’s your chance to ask an expert!

After graduating with a Master of Business Administration from the University of Technology, Sydney (UTS), Anthony Katsikas went on to become a lecturer at their School of Marketing.
His knowledge comes backed with 20 years of hands on experience, managing several Global Marketing Organisations, with over 7 years at Vice President, General Manager and Director levels.
His roles have focused on understanding customers and their needs in strategic and tactical marketing terms, developing product & market strategies as well as branding and promotional decisions.

If you are interested in getting a peek into the first principles of Marketing and how they might apply to you, come armed with your questions for a thought provoking and interactive delve into Tony’s world.

Interested?:

Where: Glasshouse, Level 2, City of Sydney RSL, 565 George St, Sydney

When: Monday 30th April, 6.30pm onwards

What: Interactive Intro to Marketing, followed by The biggest snapshot of science engagement in Australia!

Please RSVP to: ascnsw@gmail.com / Rebecca – ASC Committee: 0410 635 083

The biggest snapshot of science engagement in Australia!

How are we engaging people with science in in Australia, and how do we do it better? A way to get answers is to create a high definition picture of science engagement activities in the country.

Jesse Shore will explain this new project to gather information about the who, what, where, when, why and how we communicate science. Then you’ll have your say as you become a focus group to answer the biggest question of the project, which is basically:

What are the critical areas where we need to improve the quantity or quality of science engagement in Australia?

It will be a fast paced session peppered with simpler questions to get the pieces of the big one. Your thoughts will contribute to the success of the rest of the project.

The main tool of the snapshot project is a survey questionnaire to be answered by people and organisations involved in science engagement activities. So bring your ideas about who we should promote the survey to.

The project is funded by the Australian government’s Inspiring Australia Strategy. The ASC is a partner in this project with Jenni Metcalfe from Econnect and Kristin Alford from Bridge8. ASC members and their colleagues can make a major contribution to greater science engagement in Australia. So come to the session and help shape the future of science communication.

Outreach where they least expect it – Guerilla Astronomers

Thanks to Kirsten Gottschalk from ICRAR for contributing this post:

I have a confession – I love astronomy. Something about it has fascinated me ever since I can remember. Understandably then, it’s something I am very passionate about. This is why I was quite taken aback when I heard “People aren’t interested in looking through telescopes anymore,” during a session at the recent ASC National Conference.  From a respected astronomer no less! Luckily for me and my love of astronomy, her experience couldn’t be further from my own.

 

As part of my role in the Outreach and Education team at the International Centre for Radio Astronomy Research (ICRAR) I take a lot of telescopes to a lot of places and people are always interested to look through them, at them, or just talk about them.

 

One of my favourite outreach strategies is the idea of ‘Guerilla Astronomy’ – taking a telescope somewhere people will least expect it and introducing them to astronomy with no advertising or attempt to gather an audience.

 

Myself and a band of ICRAR’s professional astronomers take a small (but still impressive looking) telescope or two out to the side of a bike path, to the middle of the CBD shopping precinct, or to another outdoor event and simply stand next to our telescopes talking to anyone that comes near. People always come near, and the result is something that never ceases to remind me why I do what I do.

 

From the woman on her evening jog who got straight back in the car after seeing the Moon to go get her kids; to the children who wont let anyone else have a turn because they are so mesmerised by the Orion Nebula; through to a member of the public helping his elderly mother take her first close up look at Jupiter and its moons, and her gasp when the image became clear to her through the eyepiece. Talking with the astronomers who join me on these evenings, we have so many more positive engagement stories like these. To me, this kind of work is the most important and most interesting part of science communication – engaging with the unengaged and giving them a positive experience of science to take away.

 

There’s probably a large combination of things that make these events so successful – the unexpected experience, and therefore no expectations of what will happen, us being conveniently located where people are already, and in the evening when there’s sometimes a bit more time to spare. But I like to think that the telescopes themselves play a big part in it – they’re an ingeniously simple piece of machinery (just a couple of mirrors and a lens when you get down to it) that pack a big punch and make the previously invisible, visible.  Nothing beats seeing the red spot on Jupiter in person ‘for real’ and knowing that the light has travelled from the depths of the Sun where it was created in a nuclear reaction, all the way out to Jupiter (741 million kilometres) and then bounced off right back into this telescope and then your eye. Or maybe that’s just me?

 

I’ll admit, sometimes it is frustrating the first question is ‘How much is it worth?’ but there are always more questions, and I like to think that they’re only asking because they think it’s so cool they want one too!

 

Nevertheless, the benefits to me, to ICRAR, and our astronomers stemming from Guerilla Astronomy are numerous. It never ceases to inspire a researcher to be told their life’s work is utterly fascinating by either a 5 or 75 year old, and they get told often and emphatically at these impromptu events. We’ve also had so many people follow up for more information, attending our other larger events, or even organising us to visit their school or club for a talk stemming from one simple interaction by the Swan River on a Wednesday night.

 

Our last Guerilla Astronomy event had over 150 people look through our telescopes over the course of two hours, without us even having to put a sign out!

 

Kirsten Gottschalk
Outreach and Education Officer
ICRAR: Discovering the hidden Universe through radio astronomy

 

ASC2012 – three days is not enough

Overview: The ASC2012 conference forms a great package. The program features impressive speakers and important topics, with appealing social events from Sunday through Tuesday nights, and a few deals for attractions while you are in Sydney.

Chief Scientist plenary extended: Given we have a plethora of Chief Scientists, we have extended the duration of their plenary. The session will start at 2.00pm as per the program and run until 3.00pm or 3.15pm (with a slim chance of going to 3.30pm), to allow plenty of interchange, discussion and exploration of issues.

This will leave 15-30 minutes before the afternoon tea break. Some or all the Chief Scientists will go to the refreshment area at this time where you can gather around a Chief Scientist for an informal conversation.

The rooms reserved for the previously scheduled concurrent sessions will be available, should a Chief Scientist choose to give a short presentation or have a more formal Q&A. Either way, you have an opportunity to talk with the state Chief Scientist of your choice.

Sessions will be recorded: the audio of all sessions will be recorded and some sessions will be videoed. This will serve as a resource for conference goers.

Full house of exhibitors: a range of organisations will have booths at the conference where you can talk with their key people. Find out what each organisation has to offer and quiz them about their science communication skills and achievements. The booths will be in the Banquet Hall and will be busiest during the refreshment and lunch breaks.

Science-As-Art Exhibition: the Science-As-Art exhibition at the conference will showcase examples of science visualisation created by scientists and science communicators right across Australia. Prizes will be awarded for the best entry. Also look at the artist-inspired Periodic Table on Show, made to celebrate the 2011 International Year of Chemistry.

Jesse Shore
National President