What services do science institutions really need from a science communication company?

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I’ve been asked, “What services do science institutions really need from a science communication company?”

This is a broad question which invites many answers and is ideal to pose to all of ASC. We encompass many types of science communicators and each would offer a different perspective to the question.

My own reply started by saying that the services required depend on what the science institution is trying to achieve and who their audiences are. This assumes the institution is clear on who their audience really is or should be. Then my very short list of services followed:

A science communications company can help science institutions to:

. identify their various audiences and the needs of each audience

. prepare a communications strategy that involves feedback from their audience (i.e. some form of two-way communication and evaluate effectiveness of communication activities)

. develop and deliver the means of communication suited for each audience (e.g. design and content of e.g. media releases, exhibitions, websites, all print material, multimedia, public and educational programs)

Please email me with your answers to “What services do science institutions really need from a science communication company?”. I’ll post the list on the website next month. I expect the membership will find the collated answers a useful resource.

Cheers, Jesse

Jesse Shore

President, Australian Science Communicators, 2010

http://www.asc.asn.au/

Jesse Shore PhD Science Communicator http://www.prismaticsciences.com/picts/email_img.jpg P: (02) 9810 2328 M: 0415 841 276 E: jesse@prismaticsciences.com W: http://www.prismaticsciences.com/ www.prismaticsciences.com

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About Jesse Shore

Jesse Shore is passionate about engaging the community with science and in looking for ways to weave together the arts and sciences. He has been developing science based exhibitions and events since 1984, and was President of the Australian Science Communicators from 2010-2012. His business, Prismatic Sciences, produced five travelling exhibitions for the Royal Australian Chemical Institute for the 2011 International Year of Chemistry and he manages the ongoing national tour. He previously worked at the Powerhouse Museum in Sydney as an exhibition project leader and Senior Curator of sciences. While at the museum he was one of the founders of the Ultimo Science Festival, a major National Science Week activity. He is currently collaborating with an artist to create artworks which have a science slant.

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