Dear ASCers,

For those interested in social media, there’s a conference in Melbourne next week that’s worth a look.

*Social Media Conference 2009*: A one day conference exploring how social media is changing communications and public relations Wednesday 25th November, Rydges Hotel, 186 Exhibition Street, Melbourne. Price: $550 (+gst) = $605 https://www.frocomm.com.au/smc09/program.php

I’m one of the keynote speakers, talking about our experience with Hello >From Earth. Also speaking is are people from Google, SlowTV, Ogilvy Interactive, Burson-Marsteller and National Australia Bank.

Summary of my talk below, for those interested.

The power of a good idea: The story behind ‘Hello From Earth’ * *In August, the website ‘Hello From Earth’ was launched by COSMOS to raise awareness about Science Week. With no advertising, and within just 13 days, it generated 1.25 million page views, was linked to by 9,000 blogs and reported in over 1,000 newspapers. How did they do it? Hear Wilson da Silva, Editor-in-Chief of COSMOS, describe the initiative at the 2009 Social Media Conference in Melbourne at 11.40am on Wednesday 25 November at the Rydges Hotel, 186 Exhibition S*t. *

Cheers

Wilson da Silva Editor-in-Chief, COSMOS

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