Dear ASCers,
Most media interactions with scientists are not adversarial. But often the scientists are unhappy with the resulting press coverage.
We think that one key to improving science reporting is to help scientist bridge the cultural gap between scientists and journalists.
And that’s what our media training courses for scientists are designed to do. Three working news reporters from TV, print, and radio help will you understand what their medium needs. And we’ll help you condense your life’s work into a short story that will work for the media and for you.
Our next courses are on in Melbourne on
· Thursday 21 January 2010
· Tuesday 2 March 2010
· Tuesday 13 April 2010
Each course runs from at 9.30am to 5pm at The Clare Café/Bar/Bistro in Carlton.
The cost is $650 + GST per person and includes coffee and lunch.
More details below and at http://www.scienceinpublic.com/blog/training
Niall
Media and communication training for scientists
These one-day training workshops focus on science and scientists.
The workshop will help you create and present a compelling view of your research to the media, the public and your stakeholders.
It will help you improve your chances of being accurately reported, and to understand what to expect when the media covers a story. All participants are involved in practice interviews with working journalists.
The workshop has evolved over the years, and now includes a strong emphasis on how to shape your story to suit the media and your other audiences.
We concentrate on how to extract the essence of your story and how to work with the media to get the story across. This contrasts with the adversarial approach of much corporate media training.
Three working journalists will join us in the course of the day to talk about newspapers, radio and TV, and conduct practice interviews. Journalists we have used in the past have included Gerard Scholten from Channel Ten, Bridie Smith from The Age, and Donna Demaio from 3AW news.
Previous participants tell us that after the course they feel more prepared not just for media interviews, but also for other presentations to stakeholders, customers and the public.
This workshop is a modified version of the courses developed by our colleagues at Econnect Communication and is licensed from them.
Each course is limited to 12 participants.
Upcoming dates:
· Thursday 21 January 2010
· Tuesday 2 March 2010
· Tuesday 13 April 2010
Time: Start at 9.30am, finish by 5pm
Venue: The Clare Café/Bar/Bistro, 421 Rathdowne St, Carlton.
Cost: $650 + GST per person
Morning and afternoon tea and lunch will be provided.
Who: The courses are suitable for anyone attempting to communicate complex, evidence-based ideas via the media – scientists, engineers, technologists and others.
This practical workshop will help you:
· know what to expect when the media does a story
· practise your interview techniques with working journalists
· get your message out as accurately as possible.
Specific topics include:
· understanding what makes a good story on TV, radio or in print
· interview practice with working journalists
· taking control of the media agenda
· making the big announcement
· knowing what to do when a journalist knocks on your door
· handling the more difficult questions
· writing a good media release.
To book yourself, or members of your organisation, into one of these courses, please email niall@scienceinpublic.com.au.
For more information please call me on (03) 9398 1416 or email me at niall@scienceinpublic.com.au . There is also a flyer about the course online at http://www.scienceinpublic.com/blog/training.
Kind regards,
Niall
___________
Niall Byrne
Creative Director Science in Public
26 Railway Street South, Altona, VIC, 3018 Ph +61 3 9398 1416, mobile +61 417 131 977 niall@scienceinpublic.com.au www.scienceinpublic.com/blog
_______________________________________________ ASC-list mailing list list@asc.asn.au http://www.asc.asn.au/index.php?option=com_content&task=view&id=97&Itemid=115