Media training for scientists – places available in upcoming courses

Dear ASCers,

I’m writing to let you know that we have places in our next media training course in Melbourne on Tuesday 30 November, in our next Sydney course on 18 January 2011, and in Canberra on Tuesday 15 February.

Our media training course is designed for scientists and anyone who needs to communicate complex and technical ideas via the media.

It will help you improve your chances of being accurately reported, and you will learn what to expect when the media covers a story.

Three working journalists will come in over the course of the day and you will conduct practice interviews for TV, radio and newspaper. The workshop structure is licensed from our friends at Econnect Communication.

Please feel free to forward this onto any colleagues who you believe may be interested.

The courses run from at 9.30am to 5pm, and cost $650 + GST per person which includes coffee, morning tea and lunch.

The fee has remained the same for several years but will go up to $740 plus GST for bookings made after 1 January 2011. So book now for the New Year, and save.

As always, we offer a 10% discount for ASC members.

Our upcoming dates for the first half of 2011 are:

Melbourne (at The Clare Café, Carlton):

· Tuesday 30 November 2010

· Tuesday 1 February 2011

· Tuesday 1 March 2011

· Tuesday 29 March 2011

· Tuesday 3 May 2011

· Tuesday 24 May 2011

Sydney (at The Big Dig Archaeology Education Centre, The Rocks):

· Tuesday 18 January 2011

· Monday 21 March 2011

· Tuesday 10 May 2011

Canberra (at the Australian Academy of Science):

· Tuesday 15 February 2011

· Tuesday 12 April 2011

· Tuesday 14 June 2011

There are more details below and at

Kind regards,


Media and communication training for scientists

We run a one-day training course to help you present your work via the media to the public and your stakeholders. We focus on helping you present science-even complex and technical material-in a way that attracts attention and helps journalists cover your story accurately. The workshop structure is licensed from our friends at Econnect Communication.

Over the course of the day you will learn the communication skills needed to refine and present your story to maximise your chances of getting your message across.

We bring in three working journalists to talk about how news is put together in TV, radio and newspapers, and what they need to help them cover a story.

Getting your message out in a timely, interesting and appropriate fashion is half the battle in getting good media coverage-and we cover all of those aspects.

Our course differs from the adversarial approach taken by many other media training courses. Journalists who have helped out in the past include Gerard Scholten from Channel Ten, Bridie Smith from The Age, and Donna Demaio from 3AW news.

We will work with you to extract the essence of your story, and to shape your story to suit the intended media and your other audiences.

You will experience a typical interaction with the journalists-a TV interview, a radio interview and pitching your story to a print journalist. Many people find this the hardest, but most rewarding part of the day. You will get your TV and radio interviews to download and keep after the course.

Previous participants tell us that after the course they feel more prepared for media interviews, and less afraid of the whole process. They also see the benefit of the training for presenting to and writing for stakeholders, customers and the public.

We take no more than 12 people in each course, so all participants experience one-to-one interactions with each journalist.

You will learn:

· how to get your message out as accurately as possible

· how to write and organise a good media release

· what makes a good story on TV or radio or in print

· what to expect when the media covers a story

· how to control the media agenda

· what to do when a journalist knocks on your door or phones you

· good interview techniques

· how to handle the difficult questions.

To book yourself, or members of your organisation, into one of these courses, please email

For more information please call me on (03) 9398 1416 or email me at There is also a flyer about the course online at

Kind regards,

Niall ________

Niall Byrne

Science in Public has moved to:

82 Hudsons Road (PO Box 2076), Spotswood VIC 3015 Our landline stays the same – 03 9398 1416

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