Topic that might spark some Xmas conversation

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It might if your family are all nerdy and science communicators, otherwise any online ASC chat migth be post Xmas

Long article in Scientific American titled “Link between science and journalism getting blurry…again.” Covers trust, faith in peer-review process…and more http://tinyurl.com/3axtq7s

Jason Major Manager TechNyou www.technyou.edu.au http://www.technyou.edu.au/ 1800 631 276

Location: Bio21 Institute, 30 Flemington Road, Parkville, 3010 Postal: PO Box 4455, University of Melbourne, Parkville, 3052

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One thought on “Topic that might spark some Xmas conversation”

  1. Great link Jason!

    History of Communication 101 ­ but so essential for us science communicators

    I love the quote about science papers:

    I think it is fascinating that this loss of ³phatic² language, in the quest for objective, fact-only language, has inadvertantly undermined trust in the scientists.

    The very subjectivity that scientists mistrust, gives the personality and connection which the audience needs to build trust in the writer. So our job as science communicators is to take all the non-objective ³fluff² that we spent all our scientific training learning to remove, and put it back in again!

    Phil

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