Inspiring Australia update: Fossil tourism in the Flinders

How training ten locals is set to unearth tourism potential and take science to thousands.

Science communicators in training

Science communicators in training

The ‘Hidden National Treasure’ project is turning Flinders locals into science communicators and working with them to develop Ediacara fossil tourism ‘experiences’.

Fossils from the Ediacaran Period have lain hidden like buried treasure for 550 million years under the ancient sea floors of outback Flinders Ranges.

This project has trained ten locals in palaeontology and communication, allowing science engagement to infiltrate into local tourism activities.

Project manager Damia Ettakadoumi of Straight Up Science says the project capitalises on the passion and enthusiasm the people who live in the region have for the fossils. It also takes advantage of the fact that many already offer guided tours of their properties, nearby gorges and geological formations.

“Embedding science stories in other experiences is another way of getting science out into the community,” says Damia. “The locals were looking for this opportunity. They have both the passion and the means to pass it on. By teaching these few, we can potentially reach thousands of tourists.”

The beauty of the project is its ability to reach ‘beyond the converted’. Breath-taking scenery, wildlife, bushwalking tracks and the landscape paintings of Hans Heysen attract a wide range of visitors to the region – people who might not otherwise engage with science.

“The people living up there running cattle stations and tour operations are not geologists, botanists or palaeontologists, but they’re very hungry for information about these topics and Indigenous knowledge because they love it! They want to talk about it!”

Ten locals have received Certificate III training and an intensive course in Ediacara palaeontology and geology. They can now confidently explain the Ediacara story to tourists.

Dickinsonia - an iconic fossil of the Ediacaran biota

Dickinsonia – an iconic fossil of the Ediacaran biota

Damia and her colleagues are now working with the Flinders locals on the next stage of the project: developing tourism experiences and resources, such as formalised fossil tour routes, brochures and tourism apps. They will also develop an Ediacara brand to help promote Flinders fossil finding adventures internationally.

The Flinders Ranges is one of 16 regions chosen for the Australia’s National Landscapes program, a tourism development and conservation partnership managed by Tourism Australia and Parks Australia. Other regions include the Australian Alps, the Great Barrier Reef and Ningaloo-Shark Bay.

The Hidden National Treasure project injects science education into this tourism development, with outcomes that will be great for both public education and the local economy.

Inspiring Australia

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About Michelle Wheeler

Michelle Wheeler is a former science and environment reporter for The West Australian newspaper and has been published in The Age, The Sydney Morning Herald, ABC Science, the Countryman, WA Today, suburban newspapers and more. She is currently a full-time freelance journalist, writing for both science publications and the mainstream media, and helps science organisations communicate their research to the world. Michelle’s work has seen her drive to the remote Square Kilometre Array site in a 2WD Hyundai, stand on a boat following a white shark attack to check shark receivers are working and spend a day on a tiger snake-infested island dubbed the most dangerous in the world. She has been in a boat crash while meeting isolated tribes in the Malaysian jungle and has interviewed Nobel Laureates, Buzz Aldrin, Richard Branson and Ewan McGregor. Michelle previously worked in science communication at Scitech and The University of Western Australia. She has a Bachelor of Science and Postgraduate Diploma of Journalism.