Keynote presentations at ASC2020

The upcoming conference program is looking fantastic with a huge range of speakers sharing experience and expertise across health, environment, media, research, creativity, behaviour change, gender equity and more.  We are very pleased to announce and highlight some of our keynote sessions for ASC2020 below.

Monday opening plenary – Can we save our grandchildren? Inspiring change in an age of denial and despair

The planet is in melt down. Since the 1970s scientists have issued repeated warnings about global warming and of the catastrophic impacts on our planet and our survival unless we reduce carbon emissions . Yet as the scientific evidence mounts, the facts are deliberately obfuscated by political and institutional restraints and vested interests .No wonder many scientists report feelings of frustration, depression and despair.

How do scientists and science communicators can overcome these obstacles?

How we can present the facts about the climate emergency and the array of interconnected existential threats in a way that resonates with people across all sectors of society and make a compelling case for taking action?

Produced by Alison Leigh, past Editorial Director and current consultant to the World Congress of Science and Factual producers, featuring

Tuesday lunchtime plenary – Broadcasting for Impact

Stephen Oliver, ABC

In this session Stephen will discuss producing broadcast content that has far reaching impacts from attitudes to recycling, to senate inquiries on seafood labelling, and how lessons learned are being translated to current ABC projects on climate change including The Fight for Planet A: The Climate Challenge documentary.

Stephen Oliver has written and directed many award -winning films and series, developing two distinct strings to his bow – making entertaining comedic docs about popular culture like “Skippy: Australia’s First Superstar”, “Chateau Chunder: A Wine Revolution”, “The Secret History of Eurovision” and “Stop Laughing this is Serious”, alongside hard-hitting campaign shows like “What’s the Catch?” which led to a Senate Inquiry on seafood labelling, “How to Save the World” on climate change which broadcast to over a million viewers on the opening day of Paris COP21 and “For the Love of Meat”. He has since launched his TV commissioning career at the ABC with notable success, looking after some of the national broadcaster’s biggest hits including Logie and AACTA winning War on Waste, Venice TV prize and AACTA winning Employable Me, Love on the Spectrum, Don’t Stop the Music, Can we Save the Reef? and Exposed: The Case of Keli Lane. Stephen introduced impact campaigns to the ABC, with notable success, including on two series of War on Waste, with 68% of the huge audience declaring to have changed behaviour after watching the show. He has two major climate shows in production for 2020, but his tireless environmental campaign shows have since persuaded him to give up his habit of eating exotic and endangered animals.

 

Tuesday afternoon plenary – Effective engagement with Policy Makers

Subho Banerjee, Research Program Director, Australia & New Zealand School of Gov’t (ANZSOG)

How do policymakers come to decisions? Why do scientific “truths” sometimes get ignored? What influence if any can scientists have on the process?

This session from a science-trained policy wonk will help you get inside the head of a policymaker and understand what is going on in there. Learn how to get on the agenda and have fruitful discussions that create real change.

Dr Subho Banerjee is the Research Program Director at ANZSOG. He is also a Visiting Fellow at the Crawford School of Public Policy at the ANU, and Adjunct Associate Professor at the School of Government and International Relations at Griffith University. He works on the interface between academia and public policy practice.

Subho was previously a Deputy Secretary in the Australian Public Service, and has served in a range of strategic policy and program implementation roles spanning economic, social and environmental policy areas. He has also worked as a management consultant in the private sector, and for an Indigenous policy thinktank.

Subho holds a BSc and PhD in Physics from ANU. He also holds Masters qualifications in economic and social history, and environmental change and management, from the University of Oxford, where he was a Rhodes scholar.

 

Registrations are still open for ASC2020 – click here for registration options.

Rachael Vorwerk ASC Science Communicator Scope Interview

Why did you choose to study science?

Growing up in sunny Mildura played in a big part in my love of nature and the outdoors. We’d kayak, bike ride and swim in the summer and we’d go away every year to the Great Ocean Road. My Mum was a primary school teacher and she would often practice her experiments on my siblings and I first, before she’d take it into the classroom the next day. Pairing all that together, along with a very dedicated and supportive Year 12 biology teacher, I was off to study ecology and zoology at University.

 

Looking back now, what has been the best part of your career in SciComm?

I’ve got a couple of highlights. After Christmas one year, I worked with a polymer scientist and we took over CSIRO’s Instagram account to follow the story of a Christmas bon bon toy called Polly Myrrh, who was having an identity crisis and wanted to find out where she’d come from. So we did various experiments to test what kind of plastic she was, and finally reunited her with her family (in the correct recycling bin). On a more personal level, a highlight was presenting my Masters research at the Waste Education Conference last year. I researched how the first season of the War on Waste had so much impact, and along the way found out that ‘edutainment’ is a new passion of mine. I’ll be sharing the results at the ASC Conference in February.

 

Where has your career led you?

I’ve worked on a campaign to combat child labour in Fiji at Save the Children, published a story about how CSIRO scientists made the strongest material on earth (graphene) with soybeans, handled social media for scientists around Australia, written for the Australian Institute of Physics newsletter and helped increase the sightings of sawfish saws to help scientists identify past and future numbers of the species. Today I’ve moved into broader social change communication. I’m currently working as a Research Assistant on a project called 64 Ways of Being – which is like Pokémon Go, but for languages (stay tuned for the augmented reality app released in October 2020!). Alongside that, I am currently working as a communications consultant.

 

What excites you most about your work?

I love the potential that communication has to change the world for the better. My favourite process in any project is thinking about ‘okay, so if we could change people’s behaviour, what would that change in behaviour look like, and how can we use communication to make that happen?’. At the moment I’m interested in virtual reality, augmented reality and interactive games. These emerging technologies have so much potential to engage the public, to change their behaviour for the good.

 

What advice do you have for anyone considering a career in SciComm?

Take any opportunities you can. For me I offered to write an article with two PhD ecologists at my university about socially acceptable conservation planning. It was later published in the environmental magazine Decision Point with my name on it. That was my first ever published article, and went straight into my portfolio (and yes, you should buy a portfolio, I use this.)

I also worked in internal communication at CSIRO (which at the time wasn’t in the ‘direction’ I wanted to head in because it wasn’t science), but this experience really helped me realise that I loved designing campaigns that changed people’s behaviour, regardless of whether it was science-related or not. Always take opportunities to broaden your skillset, because the worst that can happen is you don’t like it, then you can tick that off the list and refine what you do want to do in the future.

 

What are some of the greatest challenges that you’ve overcome in your SciComm career?  

I used to say to myself that I could make any science story go viral if I tried hard enough. I still believe this today to some degree, but I’ve had to reign in my expectations a little. Sometimes this just isn’t realistic, but also, sometimes getting a story to go viral may not even be the objective. I’ve learnt this through working with scientists who want to get the attention of a particular industry, appeal to fellow researchers in their field, or get their fellow employees to better understand their work. I’ve come to learn that science communication isn’t always about the communication between the scientist and the public, it can be for many other audiences too.

The other challenge is to be realistic and take the time to acknowledge that you may have only been working in a job for three months, and maybe that’s why you don’t know everything yet. It’s not because you’re stupid, but it’s because you’re still learning, and that’s okay. And the most important thing to remember is to be nice to yourself!

 

The Big Science Communication Challenges: Alison Leigh

This post is part of a series which asked past presidents of ASC: What are the biggest science communication challenges Australia faces right now and over the next decade?
Response from Alison Leigh

 

When I was ASC president 25 years ago , my day job was running Quantum,  ABC TV “s iconic science program, so my perspective on science communication is from the point of view of a science TV producer .

Back then it was already becoming clear that the biggest issue of our time , and the biggest issue for science communication was the threat to the environment on all fronts: global warming ,mass extinction of plants and animals, dwindling water resources, deforestation, soil degradation, air and water pollution, the list goes on. We launched a sister series  A Question of Survival , which aimed to go beyond doom and gloom and tell stories about potential solutions – renewable energies , recycling waste materials , habitat protection , resource management  and so on.

At the time a dedicated audience of around a million a week used to tune in to Quantum, so on the face of it we were in a good position to reach the hearts and minds of a large proportion of Australians.

But it turned out that we were stymied by what turns out to be the biggest challenge for science communication then and now – people are tribal. We identify with the belief systems of our cultural groups. We get stuck in our own echo chambers. Our ABC audience was already interested in and curious about science – so we were preaching to the converted , but when people are confronted with scientific evidence that appears to undermine beliefs associated with their group identity – they refuse to accept it.

Of course the internet has revolutionised science broadcasting , which in theory means that  we can reach broader audiences these days. Anyone can be a broadcaster any time any where. And consumers of information can pick and choose. But now we are up against fake news , and filter bubbles. If you want to hear that human induced climate change is a load of nonsense, sophisticated algorithms will continue to connect you with  information and opinions that conform to and reinforce your beliefs.

The extent of the deliberate misinformation that these algorithms can draw on is staggering and depressing.

A few months ago a working group of ASC past presidents agreed on some initiatives that we would like to push to communicate the  impending global environment emergency. The trouble is we have no budget. Compare that to the billion dollar climate denial campaign run for the last three or four decades by  the late and unlamented billionaire David Koch of Koch Industries, whose main business is the processing and selling of fossil fuels. A combination of  Koch funded lobbying groups, think tanks , political donation and even university centres have convinced a series of USA governments not only to refuse to consider action on climate change but continue to deny that the problem is real. *

As in  the USA,  similar campaigns in Australia  are many and varied. We are being governed by vested interests.

The big challenge for Australian  science communicators everywhere is to convince the public  of  the integrity of the science that tells us the old playbook is dead and we have to change course.

______________________________

*: See Christopher Leonard

Mr. Leonard is the author of “Kochland: The Secret History of Koch Industries and Corporate Power in America.”

 

 

 

President’s Update, January

Frequently ASC-ed questions

Most ASC activities happen at the state level through our branches.  So as we start 2020 and planning ahead, based on feedback from state branch organisers we’ve put together a handy short guide with answers to some basic questions that help make branches run, like:

  • How do we get funding?
  • How do you run an AGM?
  • Do we have public liability insurance?
  • What kind of communications channels are open to ASCers?

I’ve put together a first draft of a guide to help answer these questions, with links to lots of templates (e.g. treasurer’s report) and how to guides (how do you run an AGM?)
I hope you find it useful, and if you think of something missing, drop me a line to let me know president@asc.asn.au
Download the guide here

Also a reminder to:

 

A handy guide to running an ASC Branch

Frequently ASC-ed questions

Download the Guide here

If you find yourself running an ASC state or territory branch, there are some questions you might have.

  • How do we get funding?
  • How do you run an AGM?
  • Do we have public liability insurance?
  • What kind of communications channels are open to ASCers?

I’ve put together a first draft of a guide to help answer these questions, with links to lots of templates (e.g. treasurer’s report) and how to guides (how do you run an AGM?)

I hope you find it useful, and if you think of something missing, drop me a line to let me know president@asc.asn.au