Observations on the Inspiring Australia report and its relevance to the ASC

Not before time, and yet still timely, I’m pleased to release ASC’s digestion of the Inspiring Australia Report. This document is partly our response to the report, partly a framework for constructive actions and partly a reworking of the report from an ASC viewpoint.

ASC vice-president, Rob Morrison, has done a masterful job of collating members’ comments about the Inspiring Australia Report and synthesising them with his own detailed analysis. It has taken me some time to make some judicious edits and identify the actions that ASC could, should and has taken for each recommendation in Inspiring Australia. The ASC Executive has approved the document for circulation.

We view this as a living document which will evolve and inspire other papers and actions, such as my request for members to comment about science prizes.

I advise that you read at least the first six action packed pages of this document. Pages 7 to 12 also make good reading as they go into deeper analysis of major themes.

The ASC Executive, Rob, and I thank those members who offered comments about the Inspiring Australia Report and welcome theirs and others comments on the current paper.

Jesse Shore
National President

Summary of Rob M’s comments re IA, with Exec summary 3-10-10

From the President, June 2010: Inspiring Australia; national workshops; theatre; and ‘What is science?’

The Inspiring Australia report has been much on my mind and in my actions. I again met with DIISR staff to discuss the role ASC can and will play in promoting several of the recommendations in the report. Perhaps ASC’s profile is growing as I was invited to a meeting to explore evaluation tools (part of Recommendation 15 in the report) and have since been invited to participate in a steering committee on the same topic.

In late June I will be speaking at a workshop of state government representatives whose role is to help implement actions related to the Inspiring Australia report. I’ll give a brief presentation about aspects of science communication in Australia and also seek support for some ASC initiatives.

The first project in the pipeline is a series of professional development workshops for early 2011. The idea is for several ASC branches to present one day events within 10-14 days of each other. The national body will organise a keynote presenter to feature at each event. The workshops will be done in collaboration with another like minded professional association. News of this will be forthcoming as the pieces fall into place. This activity will provide a cost-effective alternative to a national multi-day conference, put a spotlight on the branches and result in a number of significant new relationships with professional bodies and more than one level of government.

I admit to working on a pet project or two. In March I read that Alan Alda (of TV M*A*S*H fame and much more) has been involved in starting a training course for early career scientists and engineers in improvisational theatre techniques. I note that our ACT branch is running an event about learning how to impro (on 23 June). Great minds think alike. I’m exploring whether ASC can be involved in setting up a nationwide training course in improv theatre techniques for scientists. I’ll keep you posted.

The ‘What is science?’ project is developing slowly but with purpose. I received more than 15 responses from members on the topic and will form a group to digest the material. Everyone I’ve discussed this project has seen its value. Susannah Eliott suggested that the topic could be called ‘Where is the evidence?’ and ‘Who is the source?’ These phrases were so good I suggested that ABC’s Catalyst consider ‘Where’s the evidence and who’s the source?’ as a regular segment for the program. I await to see if raising this flag gets their salute.

I recently enjoyed meeting with the rejuvenated South Australian branch of ASC. I was impressed at the good relationships they have established with RiAus and the Australian Science Media Centre. The energetic committee has also lined up a creative program of events such as a tour of the new biodiversity gallery at the South Australian Museum. Excellent presentations by museum staff revealed how they successfully addressed challenges to communicate science effectively in the gallery setting and to create an engaging exhibition experience. I look forward to meeting with other committees soon.

Jesse Shore
National President

Inspiring Australia – response to the national science communication report

Australian Science Communicators (ASC) welcomes Inspiring Australia, a report which set the agenda for science communication for the nation. It represents a significant acknowledgement and affirmation of the importance of science communication to the future of Australian society.

We are particularly pleased with the recognition of science communication as a professional activity with its own skills and expertise. The report contains many helpful suggestions on ways of boosting that expertise.

We are also delighted that the report recommends investment into evaluation of the effectiveness of various techniques of science communication.

While we recognise that all the recommendations will benefit professional science communicators indirectly, we believe that the report’s objectives would be well served by more direct support of our profession, such as for the development of the professional development opportunities including conferences. Strengthening the foundation of the profession is an inexpensive and effective way to complement and realise several of the suggested activities in the report.

Dr Jesse Shore, President, Australian Science Communicators
Mr Tim Thwaites, Immediate Past-President, Australian Science Communicators

Canberra event: Communicating science for policy – the role of science communicators

24 September 2009
6:00 pmto7:00 pm
6:00 pmto7:00 pm

Join our panel of speakers to find out discuss research can better inform policy from the perspective of policy and practice, and the role of science communicators in this process.

Speakers include: Dr Lorrae van Kerkhoff, Visiting Fellow, ANU National Centre for Epidemiology and Population Health. Dr van Kerkhoff has research interests in the role of research in informing policy, particularly in low-income countries and fragile states, and in institutional arrangements that foster better integration between research and policy and practice, particularly in public health and sustainable development.

Mr Allen Kearns, Theme Leader for Sustainable Cities and Coasts in CSIRO’s Climate Adaptation Flagship. Mr Kearns is an environmental scientist with international experience and practical expertise in the social, economic and ecological consequences of urban and industrial developments.

When: 5.45pm for a 6pm start. Thursday 24 September

Where: Conference Room, CSIRO Corporate – Limestone Ave, Canberra (next to the war memorial)

Entry by gold coin donation. Nibblies provided, drinks available at a small cost.

The event will be recorded and the audio file put on this website shortly after.

Contact Jo if you have any questions: ph 0410 996 158, joanna.savill [at] csiro.au

Background to the National Science Communication Strategy

Towards a National Science Communication Strategy (NSCS)

Background Information for Participants

Introduction

For a number of reasons, it is timely to examine the science communication landscape in Australia and to consider whether the status quo is a satisfactory situation. At the national level, there have been recent reviews of the National Innovation System, CSIRO Science Education Centres, and two areas within the Australian Department of Innovation, Industry, Science and Research (DIISR) – the Science Connections Program (SCOPE) and Questacon – The National Science and Technology Centre.  The ABC, Australia’s national broadcaster, is currently undergoing a major public review phase.  Furthermore a new national science curriculum is under development.

Australia is fortunate to have a range of quality organisations and individuals in the science communication ‘ecosystem’ and significant strengths to build upon. It is in Australia’s interest to work towards a more coherent approach to fully utilise all national assets.

Australia has significant strengths in science communication but the broad science communication effort is fragmented and uneven across the country.  This problem was identified in the 2003 Prime Minister’s Science, Engineering and Innovation Council (PMSEIC) study into Science Engagement and Education that recommended a ‘national framework-local action’ approach.

A DIISR Steering Committee comprising the Deputy Secretary, the Chief Scientist, the Chief Executive of CSIRO, the Director of Questacon – The National Science and Technology Centre, and a representative of The ABC, together with supporting officers, has met to discuss the need for a national science communication strategy.

As part of the post-Budget re-structuring of the DIISR, the Questacon division of the Department has been asked to work towards the development of a national strategy which will encourage a more coordinated approach to science communication across Australia. Questacon now has responsibility for the SCOPE program, which includes a number of national initiatives such as National Science Week. Questacon has been asked to design a replacement program for this lapsing program, as part of a national science communication strategy.

The Goal

As previously articulated (PMSEIC 2003), Australia’s success as a 21st century knowledge society will depend on having an excellent education system, a technologically-skilled workforce, a science-literate community and well-informed decision makers.

Science communication activities supports

  • the development of an adequate supply of well-qualified scientists, mathematicians engineers and technologists;
  • the development of a society that is informed and excited about science, values its importance to the country’s economic and social well-being, feels confident in its use and supports a representative well-qualified scientific workforce; and
  • the provision of trusted quality information for opinion formers, policy developers and decision makers.

It will be important for a national science communication strategy to:

  • embrace a broad definition of science communication to encompass science, mathematics, engineering and technology, as well as to incorporate the perspectives of the humanities and social sciences;
  • draw from the experience and findings of similar initiatives, including overseas initiatives;
  • consider how current assets and capability (at national, state/territory and local levels) could better be aligned, connected, developed and delivered in order to achieve greater outcomes and impacts in these areas;
  • develop a “national framework – local action” model which takes into account relevant policy initiatives at federal/state/local levels, which optimises opportunities for existing and potential players and investors to contribute, and which builds cooperation through questions such as “What can I do? What can you do? What can we do together?”;
  • address issues of leadership, facilitation and coordination which will be key to the success of any forward strategy and implementation plan;
  • be practical, providing improved outcomes which can be achieved within the short term (next 12 months), within the medium term (next 5 years), and within existing and realistic resource and budget parameters.

The Process

The Steering Committee will propose a more coordinated approach for science communication to Senator the Hon. Kim Carr, Minister for Innovation, Industry, Science and Research at the end of September 2009.

In order to inform the development of a national policy framework, a forward strategy and implementation plan, a series of key stakeholder discussions are planned during July and August to obtain broad input from a range of organisations and individuals with an interest in science communication. These consultations will be led by Professor Graham Durant as a member of the Steering Committee, or senior secretariat officers.

The consultations will not involve all individuals and organisations with an interest in science communication. Rather, a sample of individuals and organisational representatives, who are associated with state/local science communication initiatives, are being invited to participate in a small group discussion to provide:

  1. insight into the state/local science communication scene
  2. suggestions on how state/local initiatives could benefit and develop through better coordination or through linking into a national framework
  3. practical ideas on actions which could be taken in the short term (during the next 12 months) and in the medium term (over the next five years)

In addition to stakeholder discussion sessions and interviews, the Steering Committee would welcome further input by way of a written submission. Written submissions must be received no later than 24 August 2009 via mail to:

The Secretariat
National Science Communication Strategy
Questacon – The National Science and Technology Centre
Department of Innovation, Industry, Science and Research
PO Box 5322  Kingston ACT 2604

Alternatively, written submissions can be emailed no later than 24 August 2009 to sciencecommunications [at] innovation.gov.au

Towards a National Science Communication Strategy (NSCS)

Agenda

  • Introduction
  • An opportunity to introduce ourselves and to clarify the process to develop a national science communication strategy
  • State Scenario
  • Outlining the state of play for science communication in your state
  • Who are the key players?
  • What are the major activities?
  • Who are collaborating (at local/state/national levels) to deliver science communication activity?
  • How well is this scenario working and what could be improved?
  • National Framework – Local Action
  • What mechanisms would support and sustain more effective and extensive cooperation, involvement and investment?
  • The Way Forward
  • What are some practical ideas that we can action in the next 12 months, in the next 5 years?
  • Summary of Discussions
  • Where to from here?

ASC submission on the National Science Communication Strategy

If you are interested in the development of the National Science Communication Strategy, here is an opportunity to get involved in shaping the Australian Science Communicators’ submission.

This is an invitation to join an electronic forum/discussion where you can put forward your views. The URL is http://auscicommstrategy.ning.com/

Time lines are short. The submission has to be emailed to the steering committee by Monday 24 August. I propose to begin drafting something on Friday 14 August. During the week commencing Monday 17 August, I will be in Brisbane at the Intecol conference and the ASC Hot Air symposium  (Wednesday 19 August) where I will be meeting with Jenni Metcalfe, Joan Leach and Will Rifkin among others, to refine the draft submission. Hopefully, I will be able to complete it when I get home in time for lodging on Monday 24 August.

During this process, I should be able to lodge draft versions in this forum for comment.

What I want from you is input on the following:

  1. What should be the goal of a National Science Communication Strategy? What should science communication achieve?
  2. How do you evaluate effective science communication? Examples?
  3. Practical examples of successful science communication.
  4. Practical ideas for action in the next 12 months and the next five years?
  5. What should be the Commonwealth responsibility in this area and what should be left to the States?
  6. Mechanisms that could support and sustain more effective science communication—particularly those which would simulate cooperation between groups and future investment in science communication.

You can lodge your ideas on these and other topics on the Ning set up for the purpose.

For Comment: Draft Charter for Science Communication in Australia

DRAFT 1 – CHARTER FOR SCIENCE COMMUNICATION IN AUSTRALIA

Principles

  1. Scientific knowledge is the common heritage of all people.
  2. The sharing, or communication, of scientific knowledge is as important as its discovery.
  3. The future of Australia depends on the equitable sharing and rapid adoption of sound scientific knowledge.
  4. Scientific knowledge should be communicated as truthfully, ethically, fairly and widely as practical for the benefit of Australia.
  5. The future of Australian science depends on its ability to shape itself to the needs, values and standards of Australians.
  6. The interests of the Australian people are higher than those of any individual, scientific institution, funding agency, commercial entity or government body.

Code of practice

Science communicators hold the future in our hands. We help to move the new knowledge generated by scientists to the people who need and will use it.  We spread awareness of new insights into Australia, humanity and the world we live in. We educate, inform, stimulate, challenge, inspire and warn. We are agents of change, transmitters of new technologies, heralds of ideas for a sustainable and prosperous society. We also help scientists to understand the needs and wishes of our society, so their science may serve it better.

We are professional communicators, journalists, writers and authors, teachers, lecturers, scientists and technologists, engineers, social scientists . We value scientific knowledge for itself and for the benefits it can bring society, and we recognise the potential harm it can cause if misapplied.

[J1] As science communicators we commit ourselves to:

  1. Communicate science truthfully, factually and professionally in the interests of all Australians
  2. Communicate science as widely as possible, in order to promote the useful, safe and rapid adoption of new knowledge and technologies for the benefit of Australia.
  3. Recognise that the Australian public through their taxes pay for most science and that their lives may be affected by it.  They are therefore owed a factual report or explanation.
  4. Encourage and assist scientists and scientific organisations to share the new knowledge they have gained through research with Australian governments, industry and the community as widely as possible.
  5. Encourage and assist scientists and other researchers to communicate their work to the public and other audiences in a skilful, informative and respectful fashion.
  6. Encourage scientific institutions to listen closely to community and national opinion about science in order to respond to the needs, wishes and concerns of Australia and promote the useful, rapid and safe adoption of new knowledge
  7. Observe and uphold high professional standards of honesty, integrity and fairness in the communication of science.
  8. Acknowledge that almost all technologies have potential downsides or capacity for misapplication, and communicate these accurately and in a balanced fashion, as well as the potential benefits.
  9. Not permit personal interest, belief, payment, suasion or coercion to undermine our commitment to truthfulness, fairness, balance or professional integrity in communicating science.
  10. Not allow commercial, bureaucratic or other organisational considerations to undermine the principle of providing a fair, truthful and balanced report to the Australian people.

Julian Cribb FTSE
January 30, 2008


[J1]This is a purely optional section, I was just trying to define who a science communicator is.