#ASC14 Past presidents – Alison Leigh

Thank you to Simon Chester for providing us with this president’s article.

With 2014 marking the 20th anniversary of the Australian Science Communicators (ASC), it’s a worthwhile time to talk to some of its past presidents, and find out some of their fondest memories, what drew them to science communication, what the big issues where back when they were steering the ship, and what issues remain now and into the future.

Leigh Alison

Alison Leigh, now Editorial Director at the World Congress of Science and Factual Producers, was the third president of ASC. Back during her presidency, the issues plaguing science communication were quite similar as those seen today.

“We worried that science and science journalism were not taken seriously by politicians or by news editors – plus ça change!

“A main focus of our organisation was to encourage high journalistic standards throughout the science communication profession. Scientists were reluctant communicators. We felt our mission was to encourage them to understand the importance of communicating their work, to talk in language that the lay person can understand, and to understand the pressures that journalists are under to meet their deadlines (and this was long before 24/7 news!).

“Science was not “sexy” – the ‘two cultures’ were alive and well. We used to discuss how we might try to deal with the stereotype images of science and scientists.”

Alison believes that many of the issues faced during her presidency will remain over the coming decade, too.

“Climate science is the most obvious example… but it’s not just that science and science journalists (not many left!) are not taken seriously: they are up against dark forces. It does not suit governments of the day – and their corporate supporters who also have controlling shares in what gets printed in the media – to take action on human induced climate change, so they prefer to deliberately obscure or challenge the message. Opinion and commentary passing as journalism also adds to the problem of misinformation.

However, there has been one positive change over the last TIME:

“GEEK IS CHIC! Here at least there is hope – nerdy science has become mainstream in popular culture. Physics professor Brian Cox is a super star in the UK. ‘Science’ finds its way into life style TV shows about the science of the food we eat (Jimmys Food Factory, Food Unwrapped), and the internet is full of all sorts of creative, and often very funny, podcasts about the kind of hard science that mainstream TV shies away from .”

Alison was a successful reporter for the BBC before migrating to Australia and – almost serendipitously – ending up in science communication.

“I emigrated to Sydney from the UK in 1988 – bicentennial year – fully expecting my on-screen career as a BBC TV and radio reporter /presenter to continue to flourish here. Wrong. I was ‘too old’ and ‘too English.’ Yikes! What to do? Try my hand at producing? My current affairs credentials landed me the job of Producer, Media Watch, with the task of getting series one to air.

“Next thing I know, after that baptism of fire, I’m being courted by the Executive Producer of Quantum – to be the Series Producer – i.e. day to day manager of that show. Saying yes to that job changed my life – and my focus.”

At the ASC conference, Alison will be presenting a selection of clips that represent some of the major trends internationally in science programming taken from mainstream, and internet, TV. Plus a look at the new on-line science game from ABC with Bernie Hobbs.

#ASC14 Past presidents – Toss Gasciogne

Thank you to Simon Chester for providing us with this president’s article.

With 2014 marking the 20th anniversary of the Australian Science Communicators (ASC), it’s a worthwhile time to talk to some of its past presidents, and find out some of their fondest memories, what drew them to science communication, what the big issues where back when they were steering the ship, and what issues remain now and into the future.

Toss gascoigne

Toss Gascoigne, now a consultant in science communication, has been involved with ASC since its formation.

“I was involved in ASC from the beginning, helping convene the initial planning meeting at the National Press Club in Canberra, and working on the Executive for the first 10 years.

“When ASC started, it unleashed this huge wave of support, because so many people worked in professional isolation, and they wanted colleagues to talk to and share experiences. 375 people signed up as Founder Members, as a sign of support for ASC – and that was even before we wrote the constitution and had the first meeting!

“ASC started just before the first courses in science communication began at Australian universities, so … people came in from backgrounds in journalism or teaching, or science, or editing and writing or PR.

Toss began his science communication journey as a teacher.

“I was a high school teacher in Tasmania, in English and social sciences. Teaching was great (and so is Tasmania) but one can have too much. So I moved back to Canberra and took up an editing position (succeeding Will Stefan) with CSIRO’s Centre for Environmental Mechanics on Black Mountain.

“What I found was I loved working with scientists – their work is so interesting, their logic so compelling, and the problems they approach so relevant.

“I’m interested in how science communication has emerged in Australia (and other countries over the world) over the last 35 years, and what were the steps and what preceded it. So, when were the first university courses in science communication? When did research in these areas start? What is our history of writing papers and organising conferences? What organisations have we formed, and how does Australian experience with the rest of the world.”

Toss will be talking about the history of science communication in Australia and New Zealand at the SCANZ breakfast event (http://2014conf.asc.asn.au/schedule/special-events/scanz-asc-breakfast-event/), and during a panel (http://2014conf.asc.asn.au/schedule/the-emergence-of-modern-science-communication-in-australia-and-new-zealand-toss-gascoigne/) as part of the ASC conference.

President’s update: Welcome to Brisbane for #ASC14!

Thank you to newly appointed ASC President Joan Leach for the conference welcome.

New ASC President Welcomes you to Brisbane for 2014 Conference

I was delighted to be voted in as 2014 ASC President late last year.  And while I claim no credit for the upcoming conference—that credit goes elsewhere and I will be flagging ASC members who have gone ‘above and beyond’ at the conference—I very much look forward to welcoming ASC colleagues to my home city of Brisbane in February!  If you haven’t quite decided whether to come or haven’t yet registered for the conference, please do so.  The program is rich—we will all learn something—and there are ample opportunities to catch up to people with whom you’ve been meaning to have that coffee or drink.  There are also networking opportunities to set up new projects and make new connections as well as learn new skills and research and project outcomes.

 

20 Years of ASC

2014 also marks an important milestone—20 years for the ASC.   Let me know if you have specific ideas for marking this occasion, and I’ll be reporting in from time to time on anniversary activities.   The conference will be a good opportunity to give an extra nod to all the members of ASC who have advocated for science communication over the past 20 years.  There is a lot to be proud of for ASC members, including being positioned to make a difference for the future.   This year also marks the Australian Academy of Science’s 60th year and members will be involved in various ways marking that anniversary as well.  Finally, I will risk immodesty by flagging my own personal anniversary—10 years in Australia.  I attended my first ASC/AMWA conference in Coolangatta in 2004 shortly after I landed in Brisbane.  ASC and AMWA members I met at that conference are still valued colleagues today and I credit ASC with helping to make me feel professionally ‘at home’ in Australia.   This is perhaps a key reason that, after 10 years of ASC helping me, I decided to sit in the hot seat to advocate for ASC members.

 

Getting the next 20 years off to a roaring start

ASC members offer an embarras de richesses when it comes to future planning.   I would like to harness this abundance of ideas for planning ASC projects, programs and advocacy.  If you have ideas or would like to volunteer some time on behalf of the organization, please contact me at j.leach@uq.edu.au.   As I see it at present, my role is one of advocacy for members.  I would like to be certain that when there are science communication ‘problems to solve’, issues to address, or ideas to be generated, ASC members are at the forefront of decision-makers minds.  Among our members are those who put on the best engagement events, do the best evaluation, plan communication strategies that are effective, and do some of the best research in the area.  My goal is to make sure a broader range of organisations and people know that the future of science communication is being planned now by ASC members.

I look forward to catching up or meeting in you Brisbane in February!

#ASC14 highlights

Thanks to Claire Harris for sharing her highlights.

  • Over 100 distinguished speakers across disciplines and industries
  • Leaders and visionaries of our time such as:
    • Ian Lowe (Emeritus Professor of Science, Technology and Society at Griffith University and President of the Australian Conservation Foundation)
    • Susannah Eliott (CEO of the Australian Science Media Centre)
    • Drew Berry (Biomedical Animator at Walter Eliza Hall Institute of Medical Research), Lloyd Godson (Ultramarathon running aquanaut and adventurer)
    • Dr Geoff Garrett (Queensland Chief Scientist)
    • Prof Léonie Rennie (Emeritus Professor at Science and Mathematics Education Centre, Curtin University)
    • Warwick Anderson (CEO of NHMRC, Australia’s major governmental funding body for health and medical research)
    • Bernie Hobbs (Award-winning science writer and broadcaster with ABC Science Online).
  • Over 200 attendees from all career stages from students to leaders in their fields
  • Attendees from Australia, New Zealand, Africa, USA and Japan
  • Three days of main conference program featuring case studies, talks, roundtable discussions, workshops and training, and debates.
  • A program designed to inspire. With a theme of Insight, Impact, Innovation, ASC2014 emphasises innovation in science communication stimulated by understanding our audiences, using visual communication and new media, and demonstrating the impact of our efforts.
  • A special Sunday with a hands-on community storytelling workshop (fully booked but waitlist available) and a public event ‘The Storytelling of Science: a triple anniversary celebration’ featuring Tim Flannery (Chair of the Climate Council), Lynne Malcolm (ABC Science), Jenny Graves (Australian Academy of Science Secretary for Education and Public Awareness)
  • A spectacular sci-art exhibition (called SPECTRUM), a SCINEMA screening, poster showcase and speed networking (Monday 3 February)
  • A first ever joint Science Communicators New Zealand and Australian Science Communicators breakfast event. Learn about the evolution of science communication in New Zealand and Australia with this panel featuring: Ian Lowe, Toss Gascoigne (Director at Toss Gascoigne & Associates), Jean Fleming (Professor of Science Communication and Associate Dean of Outreach at the University of Otago, New Zealand) and Jenni Metcalfe (Director of Econnect Communication)
  • The conference dinner featuring Robyn Williams (ABC Radio National’s The Science Show and Ockham’s Razor) presenting the Unsung Hero of Australian Science Communication Award (Tuesday 4 February)
  • The best networking you’ll find: cross-industry, cross-geography and cross-disciplinary.
  • A full stream of professional development including: web building, editing, animation, online strategy, commercial foundations, getting published, journalism and storytelling.

Book review: Connection – Hollywood storytelling meets critical thinking

Thank you to Jarrod Green for this book review.

Scientists are sometimes criticised for being poor storytellers AND there are calls for more storytelling in science communication, BUT concrete advice about how to actually tell a good story can be hard to find. THEREFORE, Randy Olson, Dorie Barton and Brian Palermo’s Connection is an invaluable read for any science communicator who wants to sharpen their “story sense.”

A focus on storytelling might be off-putting to some. However, this is not a book about creative writing, nor is it trying to transform you into the next Kubrick or the next Dickens. Connection is about using the basic principles of story structure to communicate simply and effectively. As Palermo states, it’s about rendering your “splendid esoteric obscurity” into something engaging for a broad audience.

One of Connection’s key messages is simplicity and it’s hard not to admire the elegance of the ideas on offer here. Connection provides simple and memorable templates for communicating your story in a Word, a Sentence or a Paragraph (the WSP model). Olson’s ABT (And, But and Therefore) template is a particularly noteworthy element of the model. Adapted from the wisdom of South Park co-creator Trey Parker, the ABT template is an indispensable formula for a punchy elevator pitch.

Connection is based on a three-part communication workshop developed by Olson, Barton and Palermo. True to the experience of a workshop, all three authors write in a conversational and accessible style, making Connection an effortless read that doesn’t simply espouse good communication principles but also enacts them.

In the book’s first chapter, Olson provides an overview of the WSP model, which he frequently (and fittingly) conveys through anecdotes and examples. Some utilitarian readers may find the abundance of anecdotes unnecessary, but to feel this way may also be missing the point of a book where story is the foundation of both form and content.

In Connection’s second chapter, Barton applies Joseph Campbell’s concept of the “hero’s journey” to craft stories at the length of a paragraph (or longer). While Barton is not the first to draw upon Campbell’s work, her clear and accessible template for applying the hero’s journey represents a valuable contribution.

Rounding out the trio, Palermo’s chapter discusses the importance of improvisation for communicating on a relatable and emotional level.  Of the three authors, Palermo possibly has the hardest task in translating an improvisation workshop into a book chapter. Nonetheless, Palermo’s section still succeeds as an entertaining demystification of “improv.”Palermo’s insights into listening and openness make improvisation relevant to everyone, not just the theatrically inclined.

There are times where Connection is at risk of overstating (or at least oversimplifying) the case for storytelling. For instance, Olson refers to a functional MRI study as evidence of story’s unique power to communicate. While it may be possible to quibble with such examples, it is really not the point of Connection. If you accept the basic proposition that storytelling is a powerful form of communication, Connection provides you with the tools to make it happen. If you are hoping for a detailed and nuanced account of the science of story, it is probably best to look elsewhere (Olson rightly points to Jonathan Gottschall’s The Storytelling Animal as a good place to start).

Similarly, Connection’s fixation on Hollywood as the epitome of storytelling may rankle some readers, but the intent is not to elevate Hollywood above other traditions of filmmaking or storytelling. As Olson and his co-authors state, it’s more about tapping a source of storytelling expertise. If you want to learn how to craft a compelling story you could do worse than consult an industry whose livelihood depends on spinning a good yarn.

If you have read Olson’s previous book, Don’t Be Such a Scientist, you will find some familiar ideas in Connection. However, for the most part, Connection breaks into new territory and is a more focussed and practical book. If you only have time to read one of Olson’s offerings, make it Connection.

Everything about Connection comes in threes. Connection has three authors and three main chapters. It is centrally concerned with three-act story structures and its main ideas are expressed as three letter acronyms (WSP and ABT). So in that spirit, I would like to offer three words of recommendation. If you need a basic toolkit for communicating through story: Read. This. Book.

*Don’t have time read the book? Try Olson’s TEDMED presentation.

Member profile: Anne Chang

Thank you to Anne Chang for telling us about herself!

I wasn’t one of those people who knew what they wanted to be from a young age, unless you count being a princess (which I still wouldn’t mind being). Growing up I was exposed to science at a very early age; but I quickly realised I disliked inorganic chemistry, and I found biology boring (thinking it was predominantly about taxonomy). Yet, somehow, I found myself at the University of Oxford studying Biochemistry.

To me, Biochemistry presented the perfect mix: there was Chemistry, but it was all about how signalling pathways worked to produce phenotypical results; there was Maths, but that was mostly used for analysing scientific results (except for one brief traumatizing course on biophysics); and there was Biology, but in the sense of examining how metabolism and other biological systems worked, no taxonomy required. As my studies advanced I even threw in a little Engineering, but only in the context of tissue engineering – the creation of new organs using biochemical principles is, in the big picture, not as hypothesis-driven as pure biochemistry.

Best of all – Biochemistry at Oxford is a writing-based subject. We might have been studying chemicals, and molecules, and biological processes, but out of a total of 8 exams taken for the course, only one involved calculations. I was lucky enough to have attended a high school that taught students how to easily write large quantities of material, but my Biochemistry degree taught me how to write about science, after all, knowledge doesn’t count towards your degree if you can’t put it into words.

Following my undergraduate degree I embarked on a doctoral degree joint between the University of Oxford and the National Institutes of Health, in the US. This was a terrific program to be on, and it was a great learning experience, both in terms of scientific technique, but also into the minds of academics, researchers, and businessmen. This last category I met in the second year of my PhD, as I met them through my fiancé who was studying for his MBA at the Said Business School in Oxford – and it was an eye opening experience.

Science can be a bubble. Scientists (academic at least) live in a world in which they are surrounded by their experiments, absorbed in their experiments, performing experiments, analysing experiments, and planning  future experiments. In this world it is very easy to just put up the barriers and growl at unwelcome distractions such as paperwork, grant proposals, teaching, even writing up and publishing papers distracts from actually performing experiments.  For the first year of my PhD this was my existence, I lived in my scientific bubble, but then when I met all the students at the Business School that all changed. So far I’d only explained that science I was researching to other scientists, but now suddenly I had to explain what I did to people who might not have taken any science after high school!

The response I got blew me away. To be fair, Oxford students aren’t exactly the everyday person you meet on the street, but it wasn’t just that these people were capable of absorbing high level  science if explained in the right way, it was their enthusiasm for the science. As a researcher you tend to gravitate towards topics similar to yours, or approach other fields with a similar mindset to your own. But once my new friends were able to understand what it was I did, I started to ask questions no research had ever asked before about innovation, applicability and potential value. Their enthusiasm to learn more meant that my science was no longer living in a bubble.

My experiences with these business school students lit a fire in me to communicate science with non-scientists because I realised that if they understood science, they could genuinely get excited about it. A lot of fear about science these days is very much grounded in lack of understanding, because scientists do not know how to communicate what research has been accomplished and what they are trying to achieve.  The final year in my PhD, I started a blog, called makingbones, which discussed the methods behind thesis writing, methods used in tissue engineering (explaining them both to the average Joe as well as detailed procedures for other scientists), and news in science and tissue engineering. The response to this blog, which I discontinued upon finishing my PhD, has been tremendous and exceeded my expectations.

I finished my PhD and moved to Australia in August of this year. I jumped straight into science communications, with the birth of a new blog, Science Snapshot. This blog is my way of communicating the state of current science. The premise is simple, take a ‘random’ paper published on the day I write the blog post (ok, I confess, I try to pick the ones with the more interesting titles) and write a blog article about it so that anyone reading it will get the gist of what is going on in the field regardless of any prior knowledge or lack thereof. So far I’ve covered topics ranging from cancer research, to rabies vaccines for dogs in South Africa, to the best ways to freeze turkey meatballs, and practically everything in between.

I’ve also started two very different science communications positions within the greater Sydney Area. I’m a Clinical Research Associate as well as the Communications Director at the Sydney Orthopaedic Research Institute in Chatswood. This is rather fitting as my PhD was in tissue engineering of bones (i.e., Orthopaedics). I enjoy this role combination because not only do I generate communications material for the organisation, I also get to interact with the main target audience, the patients, to perform basic communications research. My other position is as a science writer at a prominent Sydney-based university. Here I’m stepping into a position within a marketing team and it’s been great to learn the communications strategies used for both external (we’re developing a new website) and internal initiatives. I’m very confident that my decision to leave research for a career in scientific communications was the right choice, and am excited about what I can achieve while in Australia!

Anne Chang has been a volunteer writer at Australian Science Communicators since August 2013.

Telling a science story: Industry and science engagement

Thank you to Julia Martin for preparing this piece.

Metaphor, visualisation and allegory are hardly the terms you’d expect business people to use when talking about science. But according to the industry insiders, imagination and story-telling are invaluable tools for anyone serious about communicating scientific knowledge to the public, employees and potential investors.

Recent reports from the Royal Academy of Engineers in the United Kingdom and the Australian Department of Industry’s Inspiring Australia Science Engagement Strategy describe the science outreach needs of business and industry. The surprise is that even in science-based enterprises like mining, industry insiders report that inspiration is as important as information when talking about science, technology, engineering and mathematics.

Business sees the value of science engagement in terms of corporate social responsibility, employee satisfaction and positive local relationships, as well as brand awareness. And while some may be cynical about such motivations, the pressures on businesses to mitigate risk mean that science engagement is often less about spin and more about building a positive operating environment.  As one industry leader commented, not doing science engagement can have far higher costs to a business than working openly and long-term with the community.

Relationships and networks, especially individual relationships, carry great weight in the communication of science in business settings. In Inspiring Industry to Inspire Australia: Business and Science Outreach, Peter Bury of the Australian Plastics and Chemicals Association points out that PACIA has been able to progress industry initiatives faster than in some countries with larger economies. He cites industry peaks as being an ideal way to translate the latest research into best practice, with members looking to their representative body for reliable scientific advice.

Personal links allow business to ‘put faces to the science’, and these links can endure for decades. Some of the most long-standing industry-science communication partnerships in Australia, such as the Shell Questacon Science Circus, rely on partnerships forged by individuals as far back as the early 1980s. In representative bodies like the University of New South Wales Science Advisory Council, industry members place high value on meeting scientists directly and sharing knowledge. For business, learning how scientists think lays important foundations for future partnerships, and ideally, a more science-friendly business world.

A panel of industry experts will be discussing these themes and their own experiences of business and industry-driven science engagement in the session Business and industry communities and controversy what role does science communication play in public engagement? at the Australian Science Communicators National Conference in Brisbane, on 3 February, 2014.

Please comment below, or email claireharris.oz [at] gmail.com or use #ASC14 on Twitter if you have a question for our panel: Suzanne Miller (Chief Executive Officer and Director, Queensland Museum Network), Kurt Heidecker (CEO of the Gladstone Industry Leadership Group), Geoff Brooke (Co-founder and Managing Partner of GBS Venture Partners), Jacqui McGill (Asset President of BHP Billiton Mitsui Coal) and Jason Prior (Research Director of the Institute for Sustainable Futures at the University of Technology Sydney). (The session will be facilitated by Julia Martin and is co-produced by Claire Harris and Julia Martin.)

A year in review: Scope 2013

Thanks to Victoria Leitch for the Scope ‘year in review.’

I might be a little biased, but I think we have had a great year with the ASC newsletter – Scope!

As current editor, I can proudly say that in the past year Scope has seen a number of improvements – many of which were implemented by (and should be attributed to the hard work of) my predecessor Sally Miles. A move to mailchimp has seen a greatly improved look and feel to the newsletter, and the introduction of a Scope writing team has allowed us to continue to improve our provision of new and varying content for members.

The newsletter has a very good open and click through rate, for those numberophiles (not a word, I know!) among us here are some stats since our move to mailchimp:

  • Sent to an average of 480 subscribers (min was 434 in March, max was 547 in June)
  • Average open rate of 50.1% (min was 43.3% in June, max was 56% in July)
  • Average link click rate of 21.9% (min was 15.1% in August, max was 34.1% in April/May)
  • The majority (>90%) of the opens are coming from Australia, but we also have opens in USA, Japan, New Zealand, Canada, UK, Poland and India

As a comparison for you, although stats vary pretty widely, an average open rate for a list our size would be up to 20% – so we really are doing very well.

Although we generally receive very positive feedback from readers, current discussion on the ASC discussion lists gave me cause to reflect on the format and content of Scope, and on that matter I offer the following thoughts.

I acknowledge that the current Scope format or content might not be to everyone’s taste, or might not be what you want to see. There is no way this can change unless people come forward and say something. There is a constant call for suggestions and opinions – this is included in every newsletter – and there is, and I believe always will be, an open call for content for the newsletter. The ASC communications team work damn hard on an essentially volunteer basis to bring you the newsletter and we desperately want to give you a quality publication that encompasses your vision for an ASC newsletter. Although we do receive some very positive feedback, which is always nice, we also invite any negative feedback or suggestions.

For those of you that have contributed content in 2013, I sincerely thank you for the effort you have put into improving our newsletter. Particularly to the Scope writing team, who put in many hours of blood, sweat and typing as volunteer writers – thank you!

We look forward to bringing you even more new and improved content in 2014.

… and I’ll say it one more time, please, if you ever have any thoughts, suggestions, events, or even if you simply want to tell me what the correct name for a numberophile is – email me at editor@asc.asn.au or if your comment is suitable for sharing, post it below!

 

ASC 2014 conference update

The Australian Science Communicators national conference 2014 is now only a matter of weeks away so it is time to revisit the website and make sure you have your finger on the ever increasing conference pulse.

Just a few of the things to catch up on are:

  • Only today to register to be in the running to win the ultimate Decadence Suite package at the Rydges Hotel Southbank (complete with chocolates, champagne, breakfast and huge king bed). The prize will be drawn on the 20th of December.
  • A draft program is now available on the conference website.
  • If you can’t make it to Brisbane, you can now livestream the conference from the comfort of your own home! Registrations for the livestream are available here, and for the exercise to be viable we need to get 100 registrations, so please get involved! Tell your colleagues overseas too!
  • Check out the awesome events – also available to the public – including the Storytelling of Science event (Sunday 2 February), the cross-Tasman SCANZ-ASC breakfast (Tuesday 4 February), and the conference dinner (Tuesday 4 February) featuring Robyn Williams awarding the Unsung Hero of Australian Science Communication award. Book tickets for all here (selecting special item tickets option).  

Don’t forget to tweet at conference hashtag #ASC14!

President’s update: reflecting on a successful AGM

Thank you to Claire Harris for this president’s update.

This is my last update from the 2013 President chair.

For this last edition of Scope I wanted to briefly summarise the AGM but also have a bit of a muse.

The AGM, held in Canberra on the 29th November, covered a range of important items including reviewing the year that was and discussing the future that could be. I posted a summary to the ASC mailing list.

The AGM elected Joan Leach as new President for 2014 and I congratulate her on taking on the role. Our finances are stable, we have made significant upgrades to our online infrastructure and our administration, and our branches have run a range of events and activities this year and I congratulate them for all they have achieved. We honoured David Ellyard as ASC life member. David was National Treasurer and President for over ten years.

Joan Leach is probably well known to many of you. Particularly if you are from Brisbane or studied at The University of Queensland. I first met Joan when I studied my Grad Dip in Communication at UQ. Joan was inspirational and energetic and really opened my eyes to science communication as a discipline and some of the great scientific debates and controversies of our time (such as health effects from silicon breast implants and mad cow disease).

I have recently been wondering if times have gotten tougher in sci comm. We are all advocates of communication/education/engagement/journalism etc. as a vital part of society’s relationship with science, technology, engineering, maths, innovation etc.. But some people I talk to are concerned about how challenging it is to keep up to date and not feel fragmented and how to keep going against the strong tides of apathy, hostility, politicisation, exhaustion and decreasing science (and sci comm??) funding… (If anyone has some stats – please let me know or comment below.)

I reflected on the ‘Science engagement in Australia is a 20th century toy’ article in The Conversation, published earlier in the year. Many I talk with agree with the need to ‘do better’ but that often the challenges around securing resourcing and support for more ‘well-rounded’ science engagement are too great. How can we shift the valuing of science engagement effectively without burning people out in the process? I’m very buoyed by what will be covered at the conference and am hoping the ‘impact’ part of our theme: Insight, Impact, Innovation comes out strongly.

Thinking about the ASC backyard, something that I have come across in most ASC members is a real integrity and spark of energy. Quite often there is a heady mix of creativity, nous and drive. There is undoubtedly passion.

Also undoubted, in my mind, is that we (the wider collective) are progressing in the right direction, with a national Inspiring Australia strategy for science engagement (which ASC continues to contribute to), science communication research and networks of people sharing their ideas and experiences to continue to push boundaries. Members of this community are contributing to expert working groups and are helping to pull together ground-breaking assessments. Just have a browse through the Inspiring Australia site full of stories and events or explore this website a bit more.

I think this particular member-based organisation is gaining strength at its 20 year anniversary – but this is not without challenges. Can the ASC explore different benefits or directions? Definitely. So a request to you, if I may, is (and this isn’t new) connect with others about what you think and what you will do to make a difference and change things. Will you canvass members near you to put forward an idea for funding or support? Will you start that special interest group (SIG) you’ve been talking about for ages? Will you help as an expert in your field to help others around you rather than expect that they will be able to get up to speed themselves? We know that many of the branches are canvassing members to find out how to offer what is needed, so will you work with your state branch reps to figure this out?

The ASC, only has one paid, part-time employee. But this doesn’t cancel out that there are brilliant opportunities for ground-up collective action. ASC provides a thread that connects you to 20 years of people (and their contacts) who are passionate and creative and value discussion of science and how it can be more effectively communicated in these times… Just like you.