Time is running out!

For those of you who need a reminder, time is running out to add your science engagement activities to the national survey. We want to get a good snapshot of the diversity of activity in Australia and we need your input. Activities will be represented in an interactive on-line map and other data visualisation tools. So don’t be camera shy, fill in the survey and become part of the big picture.

Grab yourself a few moments and fill out the survey at: https://www.surveymonkey.com/s/scienceengageaudit.  It closes 30 June 2012.

You can be in the draw to win a prize, and help make science communication and engagement more effective.

Send me an email if you have a long a list of activities and need some data entry help: president at asc.asn.au

Once again, here is the description of the project:

The biggest snapshot of science engagement in Australia

It’s a picture as big as Australia. A flash of light illuminating how people are getting science out there. And it’s the first time it’s been done.

The picture shows everyone who is engaging people with any science, from anywhere, any organisation, even into the future—that’s the goal.

Inspiring Australia wants to create a snapshot of all of the diverse science communication activities and programs going on between January 2011 and June 2013, and we need the help of anyone doing science engagement across the country.

People can help by filling out a survey about the science engagement that they’re a part of. We’ll put the results into a visual national online database that anyone can explore. The database is part of a national audit that will help us all understand:

  • who are Australia’s players in science engagement—internationally, nationally, regionally and locally
  • where and who is missing out on science engagement
  • if and how Australians respond to science engagement activities
  • how people can link their activities or ideas together
  • how people are evaluating their engagement activities, or not
  • how we can create better tools for evaluation
  • the bigger picture of science engagement in Australia—with lots of opportunity for research.

The survey and database are being created in response to the Inspiring Australia Expert Working Group report Developing an Evidence Base for Science Engagement. It’s the first of a suite of projects tackling the report’s recommendations.

As well as the survey, we will do personal interviews and a desktop review to make sure that we capture as many activities as possible.

The team comprises Jenni Metcalfe (Econnect Communication), Kristin Alford (Bridge8), and Jesse Shore and Kali Madden (Australian Science Communicators). Nancy Longnecker (UWA), Rod Lamberts (ANU) and Joan Leach (UQ) are advisors for the project. The data will help develop a national evaluation tool for science engagement activities—another initiative in response to the report’s recommendations.

The audit will help science communicators to be seen as part of the big picture of science engagement in Australia and their standing with respect to the world.

This Inspiring Australia initiative is supported by the Australian Government through the Department of Industry, Innovation, Science, Research & Tertiary Education in partnership with Econnect, Bridge8, ASC and UWA.

Fill the survey out at: https://www.surveymonkey.com/s/scienceengageaudit   It closes 30 June 2012.

Jesse Shore
National president

Graham Durant, a Member of the Order of Australia

I just read that Professor Graham Durant, Director of Questacon in Australia, has been awarded an AM (Member of the Order of Australia) in the 2012 Queen’s Birthday Honours List. His award is in recognition of his services to science education as the Director of Questacon: The National Science and Technology Centre, to the museums sector, and through scientific advisory roles.

Many in the ASC know Graham through his work in preparing the Inspiring Australia Report and his many other connections with science communication. Graham was a featured speaker at this year’s ASC conference where he gave us an overview of the first year of Inspiring Australia activities.

Graham has extensive experience in communicating science through the science centre-museum sector and other networks. Before taking on his position at Questacon in 2003, Graham was a Senior Curator and Deputy Director of the Hunterian Museum in Scotland and was closely involved in the opening of the Glasgow Science Centre in 2001. Graham has been an advocate for, and active contributor to the Asia Pacific Network of Science & Technology Centres (ASPAC) network, including a term on the Executive Council. He was a board member of the Association of Science-Technology Centers (ASTC) from 2005 to 2011 and a member of ASTC’s International Committee, ensuring that the Asia Pacific region was well represented in this global network. I congratulate Graham on his well deserved honour.

Jesse Shore
National president

Clean Energy Future: Using market research to inform strategy (ACT event)

27 June 2012
6:00 pmto8:00 pm

Join the Australian Science Communicators Canberra Branch and CSIRO Discovery for a session with Trish Johnston from the Department of Climate Change and Energy Efficiency.

Trish was part of the team that carried out extensive market research to inform the communication and advertising strategy around climate change and the Clean Energy Future campaigns. Hear about what her team did, how the research informed the communication strategy, how things have played out, and the communication challenges and opportunities ahead.

This event is for communicators wanting to know what it’s like to be working with one of the most complicated and politically-charged topics of our time.

Date: Wednesday 27 June.
Time: 6pm for a 6:30 start (will finish about 7:30pm).
Venue: CSIRO Discovery, Black Mountain (map and parking directions here).
Catering: Nibbles and drinks provided.
Cost: Free for members. Non-members gold coin contribution.
RSVPs required by 25 June: http://ascact20121.eventbrite.com.
Enquiries to: asccanberra at gmail.com or 0413 883 414.

Trish’s bio:

Trish Johnston is the acting Director of the Campaigns and Engagement Team at the  Department of Climate Change and Energy Efficiency. Trish is a communications specialist with almost 20 years experience in developing, implementing and evaluating Australian Government communications campaigns. Trish started her career with the Department of Health working on social marketing campaigns on issues as diverse as childhood immunisation and recruiting doctors to rural areas. Trish spent several years as a senior communications advisor at the Department of Prime Minister and Cabinet where she provided advice to the Government and government departments on best practice approaches to communications. Trish has led workshops on the use of market research in Government campaigns and how to write effective communication strategies. In her current role, Trish leads the team responsible for the recent Clean Energy Future advertising campaign. The team is now working on a range of other related community outreach initiatives. Trish has an abiding interest in what makes people tick and how effective communication and social marketing interventions can lead to meaningful change.

ALSO ** coming soon ** events calendar for rest of the year!!

ASC Canberra Committee: http://www.asc.asn.au/state-and-national/act/
Join us on Facebook: https://www.facebook.com/#!/ASC.Canberra

Unlocking Australia’s Potential grants announced – congratulations to the recipients

This week Inspiring Australia announced the recipients of the Unlocking Australia’s Potential grants for science engagement activities. There has been a flurry of media releases from communicators and some of the 63 successful applicants about the winning proposals.

The $5 million in funding was distributed to all states and territories and I expect that many ASC members were involved in putting in submissions. I send my congratulations to those of you involved in the winning projects and offer my commiserations to the others who had less welcome news.

I look forward to ASC members posting news of their projects on the ASC email and media lists, the website, Facebook, etc. It will be good for the ASC to develop a regular section on our website about how these activities are going. As Kali Madden will soon start to implement out new web system I’ll ask the ASC Communications team to consider how best to add a page about this newly funded programs.

It will be good to follow the progress of these programs and to have a way to measure their effectiveness in engaging their communities. A first step will be for the National Audit team to invite the project leaders to fill in the survey of Australian science engagement activities at: https://www.surveymonkey.com/s/scienceengageaudit.

May I make this a reminder to the rest of you involved in science engagement activities that the survey closes 30 June 2012. We need the info on as many activities as possible so don’t be left out. Answering the deep and meaningful questions will not only put you and your activity on the map of science engagement in the nation, but will raise the profile of science communication.

Jesse Shore
National president

Twitter Weekly Updates for 2012-06-03

ASCSA Journal Club

From Lisa Bailey

ASCSA Journal Club

The South Australian branch of ASC will this year be starting a new journal club as part of our roster of ongoing ASCSA activities.

I saw a need for this as I believe there is currently too much of a disconnect betweent the formal research of science communication and public engagement in the academic world, and science communication practitioners.  Often science communicators work in small businesses, not-for-profit organisations or freelance, where a primary focus is placed on delivery of science engagement output.  Practitioners based outside of Universities or large research organisations often lack access to scholarly research held behind online publishers paywalls.  It can be difficult to make time to seek out and review current relevant research in day to day working life.

So, we’re starting an experiment this June with our first journal club. I hope it will be an ongoing and informal process, with the chance to just catch up for a coffee with our fellow SA based commuicators as much of a benefit as a review of current trends in sci-com research.

How we progress will depend very much on who’s interested and what people would like to get out of it, but I’m looking forward to it.  Our first article for review is an article by Alice Bell Has blogging changed science writing?, available online here.

We’re meeting on Tuesday 12 June for more information visit http://ascjournalclub.eventbrite.com.au/   If you’re in SA I hope to see you then, or if you have a suggestion for an article for us to review let me know at lisabailey2606@gmail.com

Request/offer from The Science Picture Company

We just received an interesting request/offer which may appeal to those seeking to get established in their sci-comm careers. It comes from The Science Picture Company, a photolibrary operating in Ireland.

I know nothing about the company other than having had a look at their website. There are a few photolibraries specialising in science related images and they are an evolving part of the visual component of science communication.

The Science Picture Company’s message follows below. Contact Kathryn if you are interested.

Jesse Shore
National President

Hi ASC!
I work for The Science Picture Company. We are a cutting edge digital illustration and animation studio specializing in all things science. See http://www.facebook.com/l/zAQHU0HYBAQHTo4jpVfC1YDfrQAez6Y31AQ_-kX6WcJGnqw/www.sciencepicturecompany.com/.

We are developing our new blog at the moment and are inviting Science Communication Students to be part of the process (full writing credit given).

Although this isn’t a paid position at the moment the company is expanding quickly, so this may change. We’re very happy to provide recommendations and/or testimonials for successful pieces.

At the moment we are inviting submissions from graduates with a science background (life sciences in particular). Ideally the articles will be 250-700 words and referenced, but most importantly we want our blog to be interesting, visual and share friendly!

(More info: Ideally the articles will be 250-700 words and referenced, but most importantly we want our blog to be interesting, visual and share friendly! So content that is current, accessible to most people and can be illustrated by the images on our website ticks all of the boxes! Articles on how the human condition is influenced are of most interest to us, especially the more quirky and unusual ones! It’s important the articles be written in layman’s terms without excessive use of jargon. In terms of subject area we are open to suggestions and would love to have a wide variety of articles to share.

We do have quite a mix on our website! It isn’t obvious from the categories but the bulk of our work is anatomy based, sports/healthcare a secondary focus. At the moment our company is young and flexible enough to let our designers imaginations run of some sic-fi topics occasionally! )

If you think this may be of interest to any of your members we’d be delighted to hear their ideas / submissions.

Best Regards,
Kathryn Baker
kathryn@sciencepicturecompany.com
3D Medical Animations & Illustrations | Stock Science Images
www.sciencepicturecompany.com

The pseudoscientific merry-go-round takes another turn

Dr Rob Morrison writes:

The endless debates about climate change in the media could lead you to think that it is the only important issue on which science is trying to make some headway with a skeptical (if not antagonistic) public.

Not so. Try health or, more specifically, the various health “treatments” that are offered to a public that seems, at best, confused about what treatments work, which don’t work, what has scientific validity and what can legitimately claim to be evidence-based.

This all promises to offer a new, rich field for controversy, as the federal budget, cutting left and right, has at last decided to make some cuts that are long overdue; requiring the Chief Medical Officer to determine what “natural” health treatments are evidence-based. There is a year in which to conduct this review, after which the Health Minister, Tanya Plibersek, says that “The Private Health Insurance Rebate will be paid for insurance products that cover natural therapy services only where the Chief Medical Officer finds there is clear evidence they are clinically effective.”

The kinds of “treatments” cited include homeopathy, Reiki, aromatherapy, iridology, ear candling, crystal therapy, flower essences, kinesiology and Rolfing. I could add a few others, but these would at least be a good start. Many people don’t know what is involved in most of these. Have a look at Wikipedia, or the websites of the people that offer such stuff, and you are in for a sobering read.

I have more than a passing interest in all of this. At the end of 2011, five of us, disturbed by the number of Australian Universities that were offering courses in pseudoscience and calling them science, formed Friends of Science in Medicine  www.scienceinmedicine.org.au  Very quickly we have gathered more than 700 supporters, mostly distinguished academics, scientists, medicos and consumer advocates; many of them international and including some influential organisations. They  support FSM’s aims which are, broadly

  • maintaining tertiary educational institutions free of health-related courses not based on science;
  • engaging regulatory authorities (and other responsible health care bodies) to reduce the real and potential harm from ‘complementary and alternative medicines’ (CAMs) not based on science;
  • publicly challenging non-scientific principles of many practitioners of CAMs, revealing their covert attempts to deceive the public;
  • engaging the broader public to help clarify the exciting potential of more science for better medical care and
  • educating the public to help them understand how to receive evidence-based health care and how to avoid misleading and sometimes dangerous alternative CAM practices.

Our first attempt has been to clarify which universities are offering pseudoscientific courses of this kind. It is harder to do this than you’d think, and certainly harder than it should be when taxpayers’ dollars are used to fund such courses. Some universities are quick to deny that they offer these courses, some do not reply, others do so in terms so ambiguous that it is impossible to know what they offer, and their websites (in most cases) don’t give much away, but it looks as though about one third of Australian universities are teaching pseudoscience as heath science. Others claim to be doing research into what alternative treatments and medicines actually work – laudable if true, but sometimes a cover for teaching the stuff as if it is true.

At a time when scientific research funds are being cut, and demands on valid medical services are greater than ever before, it is extraordinary that taxpayers should still have millions of dollars of their taxes wasted annually through the funding of spurious university health courses and rebates for pseudoscience health “treatments.”

You can never know what your influence has been, but it is heartening to see, in the four months that FSM has been highlighting the absurdity of treating and funding these pseudosciences as if they were legitimate and evidence-based procedures, the NHMRC, Therapeutic Goods Administration (TGA) and now the federal government have all taken steps to move against them.

Not before time, but the vested interests are already making waves, and you can bet that a new science/non-science controversy will erupt around the scientific validity or otherwise of these alternative practices. FSM has already received many such criticisms from the alternative brigade. We are accused of not having open minds, ignoring the fact that some of these treatments have been used for hundreds of years, that they must work because millions of people use them, that they helped a family member, etc, etc.

None of these, of course, carry any weight as scientific arguments, and they will all be familiar to those who have ever tried to deal with the creationists who argue against the science of evolution, but they do suggest that, as with those who deny evolution, members of the anti-vaccination lobby and people who call themselves climate-change skeptics but are, in fact, climate-change deniers, we are in for another round of public misunderstanding about, and challenges to, the ways in which science does its business.

It’s alive! Survey of science engagement activities is now online

We’re now ready to take the snapshot of Australia’s science engagement activities so say cheese! The national survey is live online. If you are involved in science engagement activities fill out the survey at: https://www.surveymonkey.com/s/scienceengageaudit. It closes 30 June 2012.

The survey is designed to capture a lot of information and poses some challenging questions. Don’t postpone giving us your answers. Please start filling out the survey now. The survey allows you to enter multiple science engagement activities if you are especially active in the area.

Once you complete the survey you can be in the draw to win a prize, but the best prize will be if we can help make science communication and engagement more effective.

I posted the project information on 30 April. If you missed it go to http://www.asc.asn.au/blog/2012/04/30/the-biggest-snapshot-of-science-engagement-in-australia/. This project is a great opportunity for the ASC to contribute to improving how we engage the public with science in Australia.

This Inspiring Australia initiative is supported by the Australian Government through the Department of Industry, Innovation, Science, Research & Tertiary Education in partnership with Econnect, Bridge8, ASC and UWA.

Surveyingly yours,
Jesse Shore
National President

What will SKA do for science communication?

The news this week that the Square Kilometre Array will be shared between sites in Australia and South Africa seems to have been received well in Australian science circles. What opportunities and challenges will this mammoth science project bring to engaging the community with science? Much of the science is complex but the project attracts media attention partly because of its scale and expense, and partly because of the competition between nations to win the bid.

Astronomy holds the fascination of a wide range of people even though few are aware of how the technology developed to study the stars has impacted on their everyday lives. Wireless LAN was a recent spin-off of radio astronomy. The very scale of the SKA should bring new developments as technology evolves to process the vast amounts of data and other extreme needs of the project.

But what of the science? The antennae in the different continents will scan the sky for signals of different radio wavelengths. One set of antennae record the longer wavelengths, the other the shorter. It’s like listening to different messengers who each bring separate parts of the overall message.

Perhaps by splitting the project between the two main nations the SKA decision has both divided the wavelengths and multiplied the world’s attention. ‘Watch this space’ becomes ‘watch these spaces’ or more properly ‘watch these outer spaces’.

In the spirit of sharing perhaps my opening question becomes, “What will SKA do for science communication and what should science communicators do for SKA?” My antennae are listening for your replies.

Jesse Shore
National President